B2B SaaS Marketing Case Studies

The B2B SaaS is a leading cloud-based operational audit and task management provider. Their platform empowers multi-location teams to deliver consistent service, protect brand standards, and streamline the execution of routine tasks across brick-and-mortar stores.

IRS Solutions® is a leading provider of tax resolution software for CPAs, Enrolled Agents, lawyers, and other tax professionals. When we began working with IRS Solutions in March 2022, they were a stalled SaaS facing limited growth. Bay Leaf Digital created a multidimensional, full-funnel digital marketing strategy that included Facebook PPC campaigns, website optimizations, content and nurture.

The company offers an end-to-end managed localization platform that provides website translation with just a few clicks. After two decades of sales-led growth (SLG) targeting enterprises, they were set on a market expansion of their own. They needed support to devise a SaaS go-to-market strategy and implement a product-led growth (PLG) motion to promote a new self-service product.

Environmental asset management SaaS empowers businesses, governments and nonprofits to visualize green infrastructure, manage assets with GIS insights, and implement data-driven maintenance and planning. Bay Leaf Digital executed a full-funnel B2B SaaS lead generation campaign using Meta PPC ads, webinars, interest‑based targeting, data enrichment, and CRM optimization. The result: hundreds of highly qualified leads at lower cost, fueling scalable growth.

DocketScope is a cutting-edge comments-analysis SaaS built specifically for regulatory and government agencies, converting large volumes of public comments into actionable insights. Bay Leaf Digital implemented a strategic social presence campaign that blended organic content, paid social ads, thought-leadership pieces, and SEO-optimized blogs. Within this niche market, the brand awareness initiative firmly elevated DocketScope’s authority and market visibility.

MeazureUp is an operational audit software that provides real‑time visibility across restaurant, grocery, hospitality, and gyms. To scale effectively, the company needed to increase the conversion rate of its B2B SaaS marketing funnel into active users. Bay Leaf Digital deployed a full‑funnel growth engine including website optimization, SEO, PPC, retargeting and email, doubling SQLs and boosting organic traffic by 470%.

TrueFort is a proactive-defense cybersecurity SaaS offering real-time zero‑trust microsegmentation to secure complex enterprise networks. To drive pipeline momentum, Bay Leaf Digital deployed a multi-channel B2B SaaS strategy—leveraging PPC and paid social, SEO content, website CRO, marketing automation, HubSpot, and analytics. The result? A 171% surge in organic traffic and a 60% boost in high-quality leads.

TEXT2DRIVE is aTEXT2DRIVE is a communications platform tailored for auto dealers, using automated lifecycle texting integrated with major DMS to help close more sales and increase CSI scores. Bay Leaf Digital executed a multi‑touch strategic marketing plan combining SEO, original thought‑leadership content, PPC campaigns (search, social), and retargeting; resulting in traffic improvements and quality lead growth at 2× above goals.

MeazureUp is a cloud-based operational audit SaaS that gives leaders in restaurant, grocery, hospitality, and gym industries real-time visibility into store-level operations. MeazureUp partnered with Bay Leaf Digital to drive awareness, leads, and educate their market. Using a three-pillar multi-touch marketing plan, including website content optimization, SEO, PPC, and retargeting, there was significant traffic, lead, and revenue growth.

Sapience Analytics, workforce analytics SaaS delivering productivity and remote work insights, needed to drive brand awareness and generate leads within a very short timeframe. Bay Leaf launched 22 rapid response lead generation campaigns on LinkedIn, Facebook, Twitter, and Google, featuring eBooks, video, and social content, generating qualified leads (a 560%+ increase) rapidly in a matter of weeks.

Weiner’s Ltd is a wholesale supplier of brand-name and specialty travel-size products. Seeking to boost new customer applications, they partnered with Bay Leaf Digital to drive relevant site traffic and streamline sign-ups. Through targeted SEO, UX improvements, clearer CTAs, and simplified application forms, Bay Leaf Digital achieved a 108% increase in organic traffic, tripled new applications, and raised conversion rates 2.5×.

Red River Paper is a leading fine-art inkjet paper provider, supplying high-quality art paper worldwide. Aiming to convert more site visitors into paying, returning customers, they engaged Bay Leaf Digital. Through deep conversion-rate optimization- including UX enhancements, messaging refinement, clear CTAs, and streamlined lead capture -the partnership drove an 8‑times increase in new visitor conversion rates.

Acctivate Inventory Software empowers distributors, manufacturers, and online retailers to manage inventory more efficiently. Facing disjointed sales and marketing efforts, Acctivate partnered with Bay Leaf Digital to implement marketing automation and a unified CRM, alongside segmented nurture campaigns. This alignment tripled content output, reactivated dormant leads, introduced self-booking for demos, and boosted qualified lead flow, fueling pipeline growth and efficiency.

VHT is a provider of enterprise-grade contact‑center technologies. Facing a long sales cycle and poor-quality paid leads, VHT enlisted Bay Leaf Digital to reduce lower-tier paid dependence. Bay Leaf implemented a multi-channel strategy with SEO improvements, analytic-driven PPC clean-up, conversion optimization, and content reuse; driving a 66% lift in organic traffic and a 54% increase in corporate lead quality.