Case Study

Increasing Number of Quality Leads for a Communications Platform

TEXT2DRIVE

The Company

TEXT2DRIVE is a communications platform designed specifically for auto dealers that helps them close more sales and increase CSI scores across all dealership departments. 

Their texting software provides automated lifecycle messaging at all stages of the customer journey and seamlessly integrates with all major Dealership Management Systems (DMS). 

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Challenges

TEXT2DRIVE, an innovator in dealership communications, saw many dealers struggling to manage communications with multiple in-house tools that didn’t automate or integrate seamlessly. 

 

Coming off of a recent major website update, TEXT2DRIVE looked to Bay Leaf Digital to assist in driving brand awareness, increasing website traffic and generating leads in a cost-effective manner. The PPC costs in the automotive vertical are very high, making the cost of customer acquisition (CAC) unsustainable.

The challenge was to identify a strategy that drove cost-efficient, high-quality leads.

How Bay Leaf Digital Helped

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Bay Leaf Digital identified two core digital strategies to promote the visibility of TEXT2DRIVE as a leader in their field as well as drive continuous growth of qualified leads:

The first was an organic strategy based on search engine optimization (SEO) and original thought leadership content.

The second was a paid strategy of PPC campaigns (search, display and social) and retargeting.

Before diving into lead generation, Bay Leaf Digital helped TEXT2DRIVE build a strong foundation on their website through search engine optimization, keyword identification, audience building and refreshing gated content to speak to specific personas.

Through an iterative process of testing, optimizing and ongoing analysis, Bay Leaf Digital was able to marry the right channel, the right audience, and the right content offers together to drive quality lead generation.

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Results

As a result of Bay Leaf Digital’s multi-touch strategic marketing plan, TEXT2DRIVE observed improvements in traffic and leads during the second half of 2021. 

With the launch of thought leadership content combined with a paid social ads strategy, Bay Leaf Digital was able to drive leads at a lower cost than what was found in traditional search and display PPC. 

Key Takeaways

By partnering with Bay Leaf Digital, TEXT2DRIVE saw: 

0 x
Marketing Qualified Leads grew 2x above target from Q2 to Q3
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Marketing Engaged Leads (MELs) grew 3x above from Q2 to Q3
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Organic search traffic grew 25% (6 months data vs YOY)

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