SaaS SEO Strategy

Grow Your SaaS business with organic search​
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Send Stronger Signals to Search Engines

As you set your goals high for your SaaS company’s future, you are probably looking for affordable and scalable tactics to attract potential users and generate leads. While running paid advertising campaigns seems like the most direct approach for short-term goals, consider adding SEO to your saas content marketing strategy.

Having a solid SEO strategy has a compounding effect over time. Organic search optimization may seem daunting in the short term for a new SaaS company, but if you stick with a growth-focused strategy then you’ll reap the benefits in the long term.

By optimizing your site and acquiring relevant links, you’ll be able to work on a long-term goal of achieving low-cost leads, developing and strong brand presence and reducing lead acquisition costs.

What are the Benefits of B2B SaaS SEO?

Scale the growth of your SaaS exponentially

When your SaaS starts crawling up the keyword rankings, more potential customers will visit your site and convert into paying users.

Reduce your cost per acquisition

Unlike pay-per-click (PPC) advertising, it doesn’t cost anything when someone visits your website from organic search results.

Increase brand awareness

When your SaaS ranks in the top of search engine results, it increases brand awareness and positions your SaaS as an industry leader.

Our Process

Different SEO strategies fit different companies based on where you are in your SaaS journey.

Bay Leaf Digital will assess these concepts and more in order to determine what aspects of SEO is best for you.

marketing vs in house graphic

1. Keyword Research

You can’t start doing SEO without a little research – or else, you might wind up optimizing for keywords that were a poor choice to begin with. We will study your targeted-industries and learn what keywords you should be ranking for so your SaaS product gets in front of the right audience, leading to more relevant and qualified leads.

2. Produce SEO-Rich Content

Beyond applying on-site SEO best practices, we’ll publish thought-provoking and relevant articles on other sites that will boost visibility among search engines and amplify your organic traffic.

3. Brand Amplification

Our relationships with reputable third party publishers enable your company to be mentioned in a positive light, establishing authority and valuable links back your content.

SaaS SEO FAQs

Search engine optimization (SEO) is the process of improving your website’s visibility on search engines for keywords that relate to your SaaS business. A strong SEO strategy drives more traffic to your website, improves brand awareness for your SaaS, generates leads, and more – without the ongoing costs associated with digital advertising.

Everything in SEO starts with keywords, the words people use to make a query on the Google search engine. If you want to lay the groundwork for SEO, the first and best thing to invest in is professional keyword research. If you target the wrong keywords, all ensuing SEO work will be marginally effective or useless. Learn more about SEO with this easy beginners’ guide.

To move up in rankings, there are number of SEO-related tasks you need to complete. The first of which is technical SEO, the technical elements of your site that site visitors don’t see but may experience. Examples include reviewing page speeds, checking for canonicals, ensuring all the protocols (http vs https) are consistent across the site, the site is mobile friendly (responsive) and more.
“Bay Leaf Digital has exceeded expectations to date. We are seeing impressive growth and results from our in-bound lead generation. We have a completely working machine, producing quality business opportunities on a consistent basis.”
Ray Abramson, COO
Ray Abramson, COOMeazureUp
"Bay Leaf has been instrumental in helping us evolve our Marketing approach to be more strategic and multi-faceted. We selected Bay Leaf over other options because they are metric-minded, goal-oriented and high touch. And they've lived up to those promises."
Seleste Lunsford, Chief Strategy & Research Officer
Seleste Lunsford, Chief Strategy & Research OfficerEmissary
"Bay Leaf took us from a standing start to a working digital marketing firm in short order. Their skills cover a broad spectrum and they have been a vast improvement over our previous firm. Bay Leaf staff works closely and collaboratively with many areas of our company such as Product Management, Sales reps and management, and our entire executive team."
Hugh Dyar, Former Senior Vice President Marketing
Hugh Dyar, Former Senior Vice President MarketingSapience Analytics
"I love that the Bay Leaf team is invested in how our entire funnel performs. This is what initially put them above their competitors when we were evaluating agencies. Additionally, Tory and the team proactively make recommendations for improvement and they're willing to dive deep into the performance metrics and data."
Autumn Fleck, Former VP of Revenue Growth
Autumn Fleck, Former VP of Revenue GrowthText2Drive
"When TrueFort first engaged with the Bay Leaf team, we had no digital marketing program and needed to quickly stand up our paid search and paid social programs. The Bay Leaf team immediately took control of our LinkedIn and Google Ads, showing impressive lead generation results within a month. The consistent quality of leads was high enough that we expanded our relationship to prioritize website management and SEO efforts within 9 months. The BLD team is always testing, monitoring, and iterating based on the most recent results."
Matthew Hathaway
Matthew Hathaway, Chief Marketing & Strategy OfficerTrueFort
"The company has seen a significant increase in their conversions, and stakeholders are happy with Bay Leaf Digital’s services. They manage the engagement well, and they’ve proven to be attentive to the firm’s needs. They show genuine interest in the quality and success of the leads they generate."
Contact Center SaaS
VP of Marketing, Contact Center SaaSClutch.co
"Bay Leaf’s ability to take on activities outside the scope of work has been fantastic. Inquiries and sales have both increased thanks to Bay Leaf’s form modifications. They’ve provided consistent communication and proved themselves willing to contribute to a large number of efforts, even if they aren’t spelled out in scope documents."
Justin Laxton
Justin Laxton, Former Chief Operations OfficerWeiner's LTD
"It's been great working with Bay Leaf Digital. They've been clear with their process, expectations and communication from day one and have been a driver of my SaaS company's growth amidst a pandemic. Even though all work has been remote, they feel like an extension of our team."
Jason Benchetrit
Jason Benchetrit, Junior AssociateMeazureUp
"For the first month since January of last year, we saw the highest new member net!  We’ve gone a year and a half with zero growth.  With the help of you and your team we are seeing numbers we’re excited about!"
Suzanne Stone
Suzanne Stone, Managing Partner IRS Solutions Software

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