Packages Designed for All Stages of Your SaaS Journey

Designed For

New SaaS launches. Deliverables include Product-market fit (PMF) validation,
waitlist building, and getting your first users.

  • What You Get
  1. Brand presence building
  2. Persona identification & ICP definition
  3. Validation of value proposition and positioning
  4. Wait listed building or signing up first users
  5. Feedback loop to get your SaaS to PMF
Get Started

Founders, we feel you. No monthly commitment needed.

Designed For

SaaS with a few pilot customers and probable product-market fit.
Goal is to speed up customer acquisition & stress test PMF
  • What You Get
  1. Formal market research and identify marketing strategies
  2. Brand presence building
  3. Execution of one focused marketing strategy (PPC, Paid Social etc)
  4. Email nurture for qualified leads
  5. Feedback loop to validate your PMF at scale
Get Started

Three month commitment

Designed For

SaaS at $2MM-$6MM ARR (or Series A) looking to drive sales-ready
leads to their sales team.
  • What You Get
  1. Formal market research and identify marketing strategies
  2. Multi-format content creation (blog, ebooks, videos)
  3. Brand presence building on multiple channels (e.g. SEO, organic social)
  4. Lead scoring, email nurture and other workflow automation
  5. One full-funnel marketing strategy to drive sales-ready leads (e.g. Paid social)
Get Started

Three month commitment

Designed For

SaaS at $6MM+ ARR (or Series A/B) looking to capture market share
and stay ahead of the competition
  • What You Get
  1. Heavy brand building in multiple channels (SEO, organic social etc)
  2. Multi-format content creation (blog, ebooks, videos)
  3. Lead scoring, email nurture and other workflow automation
  4. Multi-ICP targeting
  5. Full-funnel marketing strategies to drive sales-ready leads (e.g. Paid social, publications, PPC)
Get Started

Six month commitment

Designed For

Established SaaS needing to launch new products, enter new geo
markets, or break into new verticals
  • What You Get
  1. Industry and competitor research including defining new personas, value propositions and more
  2. Definition of go-to-market strategy
  3. Full funnel asset creation (videos, ebooks, blogs and more)
  4. Set up and management of automated workflows for email, lead scoring etc
  5. Done for you execution of go-to-market strategy (multiple channels)
Get Started

Six month commitment

Designed For

New SaaS launches. Deliverables include Product-market fit (PMF) validation,
waitlist building, and getting your first users.

  • What You Get
  1. Brand presence building
  2. Persona identification & ICP definition
  3. Validation of value proposition and positioning
  4. Wait listed building or signing up first users
  5. Feedback loop to get your SaaS to PMF
Get Started

Founders, we feel you. No monthly commitment needed.

Designed For

SaaS with a few pilot customers and probable product-market fit.
Goal is to speed up customer acquisition & stress test PMF
  • What You Get
  1. Formal market research and identify marketing strategies
  2. Brand presence building
  3. Execution of one focused marketing strategy (PPC, Paid Social etc)
  4. Email nurture for qualified leads
  5. Feedback loop to validate your PMF at scale
Get Started

Three month commitment

Designed For

SaaS at $2MM-$6MM ARR (or Series A) looking to drive sales-ready
leads to their sales team.
  • What You Get
  1. Formal market research and identify marketing strategies
  2. Multi-format content creation (blog, ebooks, videos)
  3. Brand presence building on multiple channels (e.g. SEO, organic social)
  4. Lead scoring, email nurture and other workflow automation
  5. One full-funnel marketing strategy to drive sales-ready leads (e.g. Paid social)
Get Started

Three month commitment

Designed For

SaaS at $6MM+ ARR (or Series A/B) looking to capture market share
and stay ahead of the competition
  • What You Get
  1. Heavy brand building in multiple channels (SEO, organic social etc)
  2. Multi-format content creation (blog, ebooks, videos)
  3. Lead scoring, email nurture and other workflow automation
  4. Multi-ICP targeting
  5. Full-funnel marketing strategies to drive sales-ready leads (e.g. Paid social, publications, PPC)
Get Started

Six month commitment

Designed For

Established SaaS needing to launch new products, enter new geo
markets, or break into new verticals
  • What You Get
  1. Industry and competitor research including defining new personas, value propositions and more
  2. Definition of go-to-market strategy
  3. Full funnel asset creation (videos, ebooks, blogs and more)
  4. Set up and management of automated workflows for email, lead scoring etc
  5. Done for you execution of go-to-market strategy (multiple channels)
Get Started

Six month commitment

Looking for specific SaaS marketing services?

SaaS marketing services pricing

Marketing Strategy

  • Attract, educate, and convert customers
  • Grow brand and thought leadership
  • Improve customer experience through educational content

PPC and Retargeting

  • Achieve precision persona-to-message targeting
  • Get quick results through full funnel targeting
  • Re-acquire qualified visitors through social media and more

SEO Strategy

  • Get comprehensive on-site, off-site, and content creation services
  • Attract bottom-of-the-funnel demand
  • Build brand awareness and re-targeting audiences

Content Marketing

  • Get well-researched, expert content in ebook, video, and other formats
  • Attract, educate, and convert prospects through full funnel marketing
  • Re-engage lapsed prospects through thoughtful content

Feedback from Happy Clients

“Bay Leaf Digital has exceeded expectations to date. We are seeing impressive growth and results from our in-bound lead generation. We have a completely working machine, producing quality business opportunities on a consistent basis.”
Ray Abramson, COO
Ray Abramson, COOMeazureUp
"Bay Leaf has been instrumental in helping us evolve our Marketing approach to be more strategic and multi-faceted. We selected Bay Leaf over other options because they are metric-minded, goal-oriented and high touch. And they've lived up to those promises."
Seleste Lunsford, Chief Strategy & Research Officer
Seleste Lunsford, Chief Strategy & Research OfficerEmissary
"Bay Leaf took us from a standing start to a working digital marketing firm in short order. Their skills cover a broad spectrum and they have been a vast improvement over our previous firm. Bay Leaf staff works closely and collaboratively with many areas of our company such as Product Management, Sales reps and management, and our entire executive team."
Hugh Dyar, Former Senior Vice President Marketing
Hugh Dyar, Former Senior Vice President MarketingSapience Analytics
"I love that the Bay Leaf team is invested in how our entire funnel performs. This is what initially put them above their competitors when we were evaluating agencies. Additionally, Tory and the team proactively make recommendations for improvement and they're willing to dive deep into the performance metrics and data."
Autumn Fleck, Former VP of Revenue Growth
Autumn Fleck, Former VP of Revenue GrowthText2Drive
"When TrueFort first engaged with the Bay Leaf team, we had no digital marketing program and needed to quickly stand up our paid search and paid social programs. The Bay Leaf team immediately took control of our LinkedIn and Google Ads, showing impressive lead generation results within a month. The consistent quality of leads was high enough that we expanded our relationship to prioritize website management and SEO efforts within 9 months. The BLD team is always testing, monitoring, and iterating based on the most recent results."
Matthew Hathaway
Matthew Hathaway, Chief Marketing & Strategy OfficerTrueFort
"The company has seen a significant increase in their conversions, and stakeholders are happy with Bay Leaf Digital’s services. They manage the engagement well, and they’ve proven to be attentive to the firm’s needs. They show genuine interest in the quality and success of the leads they generate."
Contact Center SaaS
VP of Marketing, Contact Center SaaSClutch.co
"It's been great working with Bay Leaf Digital. They've been clear with their process, expectations and communication from day one and have been a driver of my SaaS company's growth amidst a pandemic. Even though all work has been remote, they feel like an extension of our team."
Jason Benchetrit
Jason Benchetrit, Junior AssociateMeazureUp
"For the first month since January of last year, we saw the highest new member net!  We’ve gone a year and a half with zero growth.  With the help of you and your team we are seeing numbers we’re excited about!"
Suzanne Stone
Suzanne Stone, Managing Partner IRS Solutions Software
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Wins for Our Customers

Typical Steps to SaaS Marketing Success

FAQs

Curiosity is one of our core values.


Every day, our team dives into the unique challenges of verticals as diverse as cybersecurity, logistics, accounting, and hospitality. We thrive on the opportunity to explore new industries and craft custom strategies tailored specifically to each one.


Our commitment to excellence begins with a deep dive into your business. Our process meticulously establishes a comprehensive understanding of your business, vertical and competitive landscape.


Our specialization in B2B SaaS equips us with a distinctive understanding of this unique business model. This focus enables us to apply cross-vertical insights and best-in-class SaaS-specific strategies to your marketing efforts, ensuring that your business not only meets but exceeds its goals.

Yes, we proudly serve clients from all around the world. To facilitate agile planning and efficient execution of projects, it is essential that our international clients have decision-making representation based in the U.S. This ensures that strategic decisions can be made swiftly and align with our operational timelines. Additionally, we ask that all meetings are scheduled during standard U.S. business hours to maintain effective communication and workflow.

Every SaaS is unique.

We’ll customize an engagement that meets your needs by mixing and matching SaaS marketing services that experience has taught us lead to success. You can count on us to provide:

  • An Account Strategist and Account Manager dedicated to your SaaS
  • Regularly scheduled consulting sessions
  • A guaranteed number of hours per month, with an option to increase as needed
  • Comprehensive strategy backed by keyword, competitor, vertical, and market research
  • Engaging content to generate leads and increase brand awareness
  • Meticulous campaign planning
  • Effective and tactical execution
  • Frequent, metric-based performance reports
  • Data-driven decision making
  • Supported by our full team of specialists and suite of martech tools.

Growth takes time.

We can’t tell you exactly how long, because we don’t make promises that we can’t keep. How quickly our SaaS marketing services generate results for you will depend on where our journey begins and what goals we set for our work together.

A clear scope of work and timelines – aligned with your goals – are clearly mapped out during the proposal process.

That said, you should see an increase in leads and performance within the first three to six months. Improved brand awareness will happen within a year.

If fast results are a priority for you, let’s talk about an early emphasis on PPC and paid social ads for quick ROI.

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