How much does it cost to hire an agency?
Choosing the right SaaS growth partner is a big decision.
Like most professional services, there isn’t a one-size-fits-all marketing package. Needs, timing, and strategies vary from SaaS to SaaS and so do the costs.
Let’s discuss your vision for growth, what it will take to reach your goals, and provide a customized a quote.
What type of SaaS are you?
Early Stage SaaS
Seeking Product/Market Fit (Pre-PMF)
SaaS Seeking Rapid Growth
Series A or Product/Market Fit is proven (PMF)
Transitioning Into SaaS
Established on-premise software companies seeking to offer cloud-based solutions
Early Stage SaaS
Seeking Product-Market Fit (Pre-PMF)
You are a SaaS with promise! You have a great product combined with a gut instinct on who your target market is. You are ready to sign up the first batch of paying subscribers that will prove your business model.
What You Need at This Stage
Build a Brand Customers Trust
Take your newest customers and turn them brand evangelists. Showcase your ratings, reviews, and case studies to reveal to the world you know what you’re talking about. Stand out as a leader on popular SaaS comparison sites such as Capterra, G2, and Software Advice.
Experiment with Different Growth Strategies
Rather than put all your marketing efforts in one basket, try different channels, and optimize your offer & message to see what resonates with your target personas the best. Find the sweet spot and rinse and repeat.
Grow Return on Ad Spend (ROAS)
Know (by channel) what it costs to acquire Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and opportunities. Knowing what it will cost to acquire a lead (CPL) and the cost of a customer acquisition (CAC) so you can know what levers to pull to continually show a positive ROAS, filling the pipeline with quality leads that make account execs smile.
Build a Brand They Can't Stop Talking About
Create serious buzz by knowing where your target audience spends most of their time catching the latest trends and innovations impacting them. Be the thought leader and guide them with insight that makes them thirst for more, positioning your brand front and center - focusing on benefits and value rather than features.
What Kind of Marketing Efforts are Needed?
Create on-site and off-site content (e.g. blog posts, ebooks, case studies, videos)
Optimize website to improve conversion rate
Actively participate on B2B social media channels with goal to create credibility
Test audiences using slices of personas and verticals
Test a variety of online channels combining LinkedIn, Facebook, Google Ads, Email, Capterra, etc.
Test top of funnel, middle of funnel, bottom of funnel content and CTAs to know what content is resonating the best
Request a quote to get started
SaaS Seeking Rapid Growth
Have Secured Series A or B Investment or Product Market Fit (PMF) is proven
Congrats! You have figured out your SaaS offering, and it is generating revenue! Now you need to grow quickly, scale, and grab market share in a financially responsible manner.
What You Need at This Stage
Find Which B2B Channels & Offers Bring the Best Leads
Test various campaigns spanning channels (e.g. Google Ads, LinkedIn, Capterra, etc.) and know with confidence where the quality (and tire kickers) come from. Experiment with different messaging, lead magnets, and offers to know what's resonating the best.
Test Other Channels That Your Competition Doesn't Know About
Explore new channels to maximize reach while keeping acquisition costs in check. Prevent bidding wars and grab more market share quickly as you push your brand on channels that your competitor hasn't discovered yet.
Reduce Acquisition Costs
Know your numbers inside and out. Deploy accurate marketing analytics with proper attribution so you know down to the penny what leads cost per channel and watch margins grow as you shrink acquisition costs.
Optimize the Conversion Funnel
Make your site as sticky as possible, as you carefully guide the visitor to the solution that is right for them. Build a smooth on-site experience, leverage intelligent chat and launch best of breed landing pages sure to increase conversion rates.
Amplify Your Brand
Take advantage of top industry publications and associations that your audience trusts. Cut through the noise while showing tremendous value that creates buzz about your SaaS and stay on top of mind for your target audience.
What Kind of Marketing Efforts are Needed?
Create on-site and off-site content (e.g. blog posts, ebooks, case studies, videos)
Create compelling landing pages and campaigns to drive demand
Build a multi-touch channel strategy that shrinks cost-per-lead (CPL) and increase conversion
Focus on driving more organic (SEO) traffic to strengthen awareness and reduce reliance on paid media
Streamline marketing and sales processes so all teams are working in unison on the same end goals
Request a quote to get started
Transitioning into SaaS
Established software companies seeking to expand into a cloud-based solution
Your management is keenly aware that SaaS is not just the future, it’s here to stay. You want to capitalize on your existing strengths to grow a new offering and leverage the popular SaaS subscription model to scale quickly.
What You Need at This Stage
Create a Marketing Strategy
Ideate on how to take your product and vertical market successes and leverage them for an expanded SaaS play.
Execute Marketing Strategy
Identify, validate, and build out of channels, campaigns, and messages that will attract your audience.
Establish the Baseline Metrics
Find the cost of leads in every step of your acquisition funnel - so you will know with full confidence exactly what it will take to scale up.
Think Like a SaaS Startup (But With a Strong Track Record)
Leveraging the power of your on-premise brand, launch the best website, chat, CTAs, and process improvements that have been proven to work for SaaS marketing and sales teams.
Re-position Your Brand to Be SaaS-Focused
Refresh your on-premise content to now focus on the SaaS side of things. Amplify your brand by leveraging PR, case studies and product evangelists to show value quickly and create buzz that you are now a modern SaaS company.
The Marketing Effort Involved
Optimized website & social media assets to prepare for the transition of on-premise to SaaS
Implement new marketing processes and integrate with existing sales processes to support SaaS
Create customer success campaigns to reduce SaaS customer churn
Expand or experiment and build out presence across paid and organic channels
Create cost per lead (CPL) and other SaaS metric baselines for your new SaaS line
Request a quote to get started
Focus on Growth
Get the guidance and expertise that will help you reach your MRR and ARR goals.
Typical Sequence of Events
1. Discuss vision for growth and goals
2. Build marketing tests
3. Build brand credibility
4. Run marketing tests
5. Learn and optimize
- Your PMF
- Your CPL
- Your CAC
- Your channel combinations
- Your message
Plans starting at $6,500/month
Request a quote below to get started
Request an Estimate for Growing Your SaaS
Ready to Grow?
Partner with an experienced B2B SaaS marketing agency now. Schedule a meeting or fill out the form below to get started.
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