Packages Designed for All Stages of Your SaaS Journey
Designed For
New SaaS launches. Deliverables include Product-market fit (PMF) validation,
wait list building, and getting your first users.
wait list building, and getting your first users.
- What You Get
- Brand presence building
- Persona identification & ICP definition
- Validation of value proposition and positioning
- Wait listed building or signing up first users
- Feedback loop to get your SaaS to PMF
Founders, we feel you. No monthly commitment needed.
Designed For
SaaS with a few pilot customers and probable product-market fit.
Goal is to speed up customer acquisition & stress test PMF
Goal is to speed up customer acquisition & stress test PMF
- What You Get
- Formal market research and identify marketing strategies
- Brand presence building
- Execution of one focused marketing strategy (PPC, Paid Social etc)
- Email nurture for qualified leads
- Feedback loop to validate your PMF at scale
Three month commitment
Designed For
SaaS at $2MM-$6MM ARR (or Series A) looking to drive sales-ready
leads to their sales team.
leads to their sales team.
- What You Get
- Formal market research and identify marketing strategies
- Multi-format content creation (blog, ebooks, videos)
- Brand presence building on multiple channels (e.g. SEO, organic social)
- Lead scoring, email nurture and other workflow automation
- One full-funnel marketing strategy to drive sales-ready leads (e.g. Paid social)
Three month commitment
Designed For
SaaS at $6MM+ ARR (or Series A/B) looking to capture market share
and stay ahead of the competition
and stay ahead of the competition
- What You Get
- Heavy brand building in multiple channels (SEO, organic social etc)
- Multi-format content creation (blog, ebooks, videos)
- Lead scoring, email nurture and other workflow automation
- Multi-ICP targeting
- Full-funnel marketing strategies to drive sales-ready leads (e.g. Paid social, publications, PPC)
Six month commitment
Designed For
Established SaaS needing to launch new products, enter new geo
markets, or break into new verticals
markets, or break into new verticals
- What You Get
- Industry and competitor research including defining new personas, value propositions and more
- Definition of go-to-market strategy
- Full funnel asset creation (videos, ebooks, blogs and more)
- Set up and management of automated workflows for email, lead scoring etc
- Done for you execution of go-to-market strategy (multiple channels)
Six month commitment
- Launch
- Momentum Builder
- Scale Up Fast
- Market Domination
- Market Expansion
- Launch
Designed For
New SaaS launches. Deliverables include Product-market fit (PMF) validation,
wait list building, and getting your first users.
wait list building, and getting your first users.
- What You Get
- Brand presence building
- Persona identification & ICP definition
- Validation of value proposition and positioning
- Wait listed building or signing up first users
- Feedback loop to get your SaaS to PMF
Founders, we feel you. No monthly commitment needed.
- Momentum Builder
Designed For
SaaS with a few pilot customers and probable product-market fit.
Goal is to speed up customer acquisition & stress test PMF
Goal is to speed up customer acquisition & stress test PMF
- What You Get
- Formal market research and identify marketing strategies
- Brand presence building
- Execution of one focused marketing strategy (PPC, Paid Social etc)
- Email nurture for qualified leads
- Feedback loop to validate your PMF at scale
Three month commitment
- Scale Up Fast
Designed For
SaaS at $2MM-$6MM ARR (or Series A) looking to drive sales-ready
leads to their sales team.
leads to their sales team.
- What You Get
- Formal market research and identify marketing strategies
- Multi-format content creation (blog, ebooks, videos)
- Brand presence building on multiple channels (e.g. SEO, organic social)
- Lead scoring, email nurture and other workflow automation
- One full-funnel marketing strategy to drive sales-ready leads (e.g. Paid social)
Three month commitment
- Market Domination
Designed For
SaaS at $6MM+ ARR (or Series A/B) looking to capture market share
and stay ahead of the competition
and stay ahead of the competition
- What You Get
- Heavy brand building in multiple channels (SEO, organic social etc)
- Multi-format content creation (blog, ebooks, videos)
- Lead scoring, email nurture and other workflow automation
- Multi-ICP targeting
- Full-funnel marketing strategies to drive sales-ready leads (e.g. Paid social, publications, PPC)
Six month commitment
- Market Expansion
Designed For
Established SaaS needing to launch new products, enter new geo
markets, or break into new verticals
markets, or break into new verticals
- What You Get
- Industry and competitor research including defining new personas, value propositions and more
- Definition of go-to-market strategy
- Full funnel asset creation (videos, ebooks, blogs and more)
- Set up and management of automated workflows for email, lead scoring etc
- Done for you execution of go-to-market strategy (multiple channels)
Six month commitment
Looking for specific marketing services?
Marketing Strategy
- Attract, educate, and convert customers
- Grow brand and thought leadership
- Improve customer experience through educational content
PPC and Retargeting
- Achieve precision persona-to-message targeting
- Get quick results through full funnel targeting
- Re-acquire qualified visitors through social media and more
SEO Strategy
- Get comprehensive on-site, off-site, and content creation services
- Attract bottom-of-the-funnel demand
- Build brand awareness and re-targeting audiences
Content Marketing
- Get well-researched, expert content in ebook, video, and other formats
- Attract, educate, and convert prospects through full funnel marketing
- Re-engage lapsed prospects through thoughtful content
Feedback from Happy Customers
“Bay Leaf Digital has exceeded expectations to date. We are seeing impressive growth and results from our in-bound lead generation. We have a completely working machine, producing quality business opportunities on a consistent basis.”
"Bay Leaf has been instrumental in helping us evolve our Marketing approach to be more strategic and multi-faceted. We selected Bay Leaf over other options because they are metric-minded, goal-oriented and high touch. And they've lived up to those promises."
"Bay Leaf took us from a standing start to a working digital marketing firm in short order. Their skills cover a broad spectrum and they have been a vast improvement over our previous firm. Bay Leaf staff works closely and collaboratively with many areas of our company such as Product Management, Sales reps and management, and our entire executive team."
"I love that the Bay Leaf team is invested in how our entire funnel performs. This is what initially put them above their competitors when we were evaluating agencies. Additionally, Tory and the team proactively make recommendations for improvement and they're willing to dive deep into the performance metrics and data."
"When TrueFort first engaged with the Bay Leaf team, we had no digital marketing program and needed to quickly stand up our paid search and paid social programs. The Bay Leaf team immediately took control of our LinkedIn and Google Ads, showing impressive lead generation results within a month. The consistent quality of leads was high enough that we expanded our relationship to prioritize website management and SEO efforts within 9 months. The BLD team is always testing, monitoring, and iterating based on the most recent results."
"The company has seen a significant increase in their conversions, and stakeholders are happy with Bay Leaf Digital’s services. They manage the engagement well, and they’ve proven to be attentive to the firm’s needs. They show genuine interest in the quality and success of the leads they generate."
"Bay Leaf’s ability to take on activities outside the scope of work has been fantastic. Inquiries and sales have both increased thanks to Bay Leaf’s form modifications. They’ve provided consistent communication and proved themselves willing to contribute to a large number of efforts, even if they aren’t spelled out in scope documents."
"It's been great working with Bay Leaf Digital. They've been clear with their process, expectations and communication from day one and have been a driver of my SaaS company's growth amidst a pandemic. Even though all work has been remote, they feel like an extension of our team."
"For the first month since January of last year, we saw the highest new member net! We’ve gone a year and a half with zero growth. With the help of you and your team we are seeing numbers we’re excited about!"
Wins for Our Customers
Typical Steps to SaaS Marketing Success
FAQs
For those just starting out, we understand that cashflow can get tight unexpectedly. That’s why we offer options from 0 month commitments to 6 month commitments depending on the scope of the work
This depends directly on the state of marketing readiness. If you have the basics such as style guide, color palette, done then we can move fast. Typically campaigns are launched within the 2nd month of engagement
Yes. We have clients from around the world. Our only request is that meetings be held during US work hours.