SaaS Marketing Analytics
Reach Your B2B SaaS Goals Through the Power of Analytics
What are the benefits of SaaS Marketing Analytics?
SaaS Marketing Analytics Done For You
B2B SaaS marketing analytics requires accurate measurements – measuring traffic, the transition of this traffic to various states including visitors, leads, and qualified leads, and the cost of driving this traffic.
Bay Leaf Digital’s team of marketing analytics professionals help you determine the most effective metrics to assess your marketing campaign performance. We’ll help you analyze all marketing related data and provide actionable recommendations to accomplish your growth goals.
SaaS Marketing Analytics FAQs
SaaS marketing analytics is the practice of measuring all SaaS marketing efforts with the goal of creating a feedback loop to inform marketing teams of the efficiency, effectiveness, and quality of their efforts.
The scope of SaaS marketing analytics includes measuring traffic and the transition of this traffic in various states including visitors, leads, and qualified leads. In some instances, marketing analytics also includes measurement of churned, re-acquired, and up-sold customers.
Depending on the marketing/analytics platform, there are a LOT of metrics available for marketers to measure their marketing efforts. However, there are a select few that your marketing team or your SaaS marketing agency should use to essentially measure performance from the micro level to the macro level: Traffic, Conversion, Quality, and Cost.
All the metrics defined above will need context and baseline data to make comparisons.
For each of these sets of metrics, there are five slices to use to determine performance:
- Marketing channel
- Visitor type
- Marketing campaign
- Time period
- Landing page type
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