SaaS Content Marketing

Drive Brand Awareness and Attract New Customers

Your Expert Partner in SaaS Content Creation

Did you know that over 70% of B2B consumers read between two to eight pieces of content before deciding on a product or service to buy? If your SaaS isn’t already creating content, you’re missing out on a big chunk of the pie. But simply writing more blogs, case studies, and e-books isn’t always enough.

Group Discussion

What is SaaS content marketing?

SaaS content marketing is a powerful tool in almost every aspect of the customer lifecycle.

  1. Attract, educate, and convert customers
  2. Grow brand and thought leadership
  3. Improve customer experience through educational content

What are the Benefits of SaaS Content Marketing?

Attract, educate, and convert customers

A piece of content on your site might be the first impression you have to impress a potential customer. If it’s a good fit, your content is marketing your SaaS for you.

Grow brand and thought leadership

A SaaS content strategy will increase brand awareness and thought leadership by amplifying your message to prospects that you may be missing in other targeted efforts.

Improve customer experience through educational content

Once a lead converts, great! But we all know that it costs less to retain a customer than it does to sign on a new one. Content can be used to engage with and educate your current user base.

Our Process

SaaS content marketing is a form of storytelling that offers insight and education about your products and services.

Cut through the noise!

Get through to the audience that so desperately needs your service.

Educate your audience with insightful content on a continual basis and start earning their trust.

Spread authority with fresh, shareworthy and nice content that will earn trust.

Women working with laptop
dakota
“Our guys used to be able to juggle 25-35 active opportunities each in a month. After Bay Leaf helped us roll out marketing automation tied to a CRM, we can now keep up with 40-60 a month. This has allowed us to close more deals in the same amount of time.”
Dakota May
Sales Manager, Acctivate

Need to fill your pipeline with more leads?

We can do that

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