SaaS Content Marketing

Drive brand awareness and attract new customers​
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Your Expert Partner in SaaS Content Creation

Did you know that over 70% of B2B consumers read between two to eight pieces of content before deciding on a product or service to buy? If your SaaS isn’t already creating content, you’re missing out on a big chunk of the pie. But simply writing more blogs, case studies, and e-books isn’t always enough.

What are the Benefits of SaaS Content Marketing?

Attract, educate, and convert customers

A piece of content on your site might be the first impression you have to impress a potential customer. If it’s a good fit, your content is marketing your SaaS for you.

Grow brand and thought leadership

Growing B2B SaaS companies is our specialty. We apply proven growth methods that help you expand your market share and boost your sales while keeping acquisition costs in check.

Improve customer experience through educational content

Get noticed by the right audiences with highly targeted SaaS campaigns. Drive awareness to your brand and differentiate your SaaS in crowded markets to win over prospects.

Create connections with compelling content

SaaS content marketing is a form of storytelling that offers insight and education about your products and services.

Start by addressing your “why”. 

Educate your audience with insightful content on a continual basis and start earning their trust.

Build authority and trust by publishing authentic content on a regular basis.

SaaS Content Marketing FAQs

Successful content marketing relies heavily on quality content that is actually desired by your audience, promotes trust in your brand or business and inspires sharing by users.

SaaS content marketing is a powerful tool in almost every aspect of the customer lifecycle.

SaaS content marketing  best practices ensure your content should:

  1. Attract, educate, and convert customers
  2. Grow brand and thought leadership
  3. Improve customer experience through educational content

Building a Content Marketing road map is an absolute must for B2B SaaS companies seeking high growth. By consistently creating content that informs your reader about an issue they’re facing (aka “pain point”), you can connect with their pain.

By offering your wisdom and insight, you guide them to a potential solution (in a non-salesy way), and establish credibility where they welcome more insight from you. The result? You will earn their trust, build more relationships, create loyalty (and close more deals).

Your approach at the top of the funnel, or the ‘awareness’ stage has to ensure you cut through the noise and establish your authority. And there’s nothing that does that better than your potential customers finding you through organic search results.

To help prospects move through the funnel, you will need to build a relationship with them by offering them enticing offers each step of the way. People aren’t going to buy something unless they believe it has immense practical value. Your content needs to offer the same thing. Users filter out as they move down the funnel and your content must become more granular, too.

Think about investing in a case study that showcases how your product helped an actual client achieve better business productivity. Or a webinar that aims to address specific questions your potential customers might have.

The key objective at the decision and action stage is to highlight your product and why it’s different, and better, than the competition.

“Bay Leaf Digital has exceeded expectations to date. We are seeing impressive growth and results from our in-bound lead generation. We have a completely working machine, producing quality business opportunities on a consistent basis.”
Ray Abramson, COO
Ray Abramson, COOMeazureUp
"Bay Leaf has been instrumental in helping us evolve our Marketing approach to be more strategic and multi-faceted. We selected Bay Leaf over other options because they are metric-minded, goal-oriented and high touch. And they've lived up to those promises."
Seleste Lunsford, Chief Strategy & Research Officer
Seleste Lunsford, Chief Strategy & Research OfficerEmissary
"Bay Leaf took us from a standing start to a working digital marketing firm in short order. Their skills cover a broad spectrum and they have been a vast improvement over our previous firm. Bay Leaf staff works closely and collaboratively with many areas of our company such as Product Management, Sales reps and management, and our entire executive team."
Hugh Dyar, Former Senior Vice President Marketing
Hugh Dyar, Former Senior Vice President MarketingSapience Analytics
"I love that the Bay Leaf team is invested in how our entire funnel performs. This is what initially put them above their competitors when we were evaluating agencies. Additionally, Tory and the team proactively make recommendations for improvement and they're willing to dive deep into the performance metrics and data."
Autumn Fleck, Former VP of Revenue Growth
Autumn Fleck, Former VP of Revenue GrowthText2Drive
"When TrueFort first engaged with the Bay Leaf team, we had no digital marketing program and needed to quickly stand up our paid search and paid social programs. The Bay Leaf team immediately took control of our LinkedIn and Google Ads, showing impressive lead generation results within a month. The consistent quality of leads was high enough that we expanded our relationship to prioritize website management and SEO efforts within 9 months. The BLD team is always testing, monitoring, and iterating based on the most recent results."
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Matthew Hathaway, Chief Marketing & Strategy OfficerTrueFort
"The company has seen a significant increase in their conversions, and stakeholders are happy with Bay Leaf Digital’s services. They manage the engagement well, and they’ve proven to be attentive to the firm’s needs. They show genuine interest in the quality and success of the leads they generate."
Contact Center SaaS
VP of Marketing, Contact Center SaaSClutch.co
"Bay Leaf’s ability to take on activities outside the scope of work has been fantastic. Inquiries and sales have both increased thanks to Bay Leaf’s form modifications. They’ve provided consistent communication and proved themselves willing to contribute to a large number of efforts, even if they aren’t spelled out in scope documents."
Justin Laxton
Justin Laxton, Former Chief Operations OfficerWeiner's LTD
"It's been great working with Bay Leaf Digital. They've been clear with their process, expectations and communication from day one and have been a driver of my SaaS company's growth amidst a pandemic. Even though all work has been remote, they feel like an extension of our team."
Jason Benchetrit
Jason Benchetrit, Junior AssociateMeazureUp
"For the first month since January of last year, we saw the highest new member net!  We’ve gone a year and a half with zero growth.  With the help of you and your team we are seeing numbers we’re excited about!"
Suzanne Stone
Suzanne Stone, Managing Partner IRS Solutions Software

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