SaaS Marketing Automation

Convert more leads into customers through automation.

Maximize your SaaS ROI through Strategic Automation

SaaS marketing automation and SaaS lead nurturing allow you to identify and track what stage your prospects are in.

The result? Better marketing messages, better quality leads, and happier sales reps.

What are the Benefits of a SaaS Marketing Automation?

Save time with automation

Modern marketing automation and CRM tools (e.g. HubSpot, Salesforce) can route the lead to the rep based on the implied industry (rather than the traditional way of routing by territory).

Optimize and segment targeted messages

When inbound leads arrive in your CRM, ensure it captures the right intel that can be used for segmenting. Through proper segmentation, send them hyper-relevant messages that are always on-point.

Turn more SQL leads into strong opportunities

Marketing automation helps you identify leads that are the best fit. Focus efforts on deals that are more likely to close.
You will earn the prospect's trust leading to a more educated prospect, giving your account exec a better chance of creating a bond with the prospect and closing the deal.

Marketing Automation Explained...

Different marketing automation strategies fit different companies based on where you are in your SaaS journey.

Bay Leaf Digital will assess these concepts and more in order to determine what aspects of marketing automation to prioritize.

1. Segment Audience

Segment your audience(s) and build effective drip campaigns that deliver the most relevant message (by industry, product interest, job role, etc.).

Segmentation helps you stand out by tailoring the message that will resonate the most rather than sound generic.

2. Create Drip Campaigns

Design professional, mobile-friendly emails, and trigger them at the right time so you can sit back and watch open and click-thru rates skyrocket.

We help you nurture your leads from awareness, to consideration stages, continue to stay top of mind, and help guide prospects to make their purchasing decision sooner than later.

3. Optimize Nurture Campaigns

Look at what the data is telling you (i.e. review which subject lines, audiences, messaging show highest open rates and CTRs). Find the “sweet spots” as you optimize nurture campaigns that lead to stronger conversion across every stage of the customer journey.

SaaS Marketing Automation FAQs

What is a lead nurturing campaign?

A lead nurturing email campaign (sometimes referred to a “drip campaign”) is an automated, personalized email (sent in bulk) that provide insight to potential prospects on a “buyer’s journey”. Different from promotional emails, these educational emails can impact their purchasing decisions in a positive manner.

Best practices of SaaS lead nurturing emails include targeted (segmented), customized, and focus on articulating the benefits (how they solve pain) rather than features.

What is a drip campaign?

Also referred to as a “lead nurturing campaign”.

The term “drip” is used as multiple emails are sent in bulk via a cadence, or “dripped out over time” rather than being sent manually one-by-one.

What are the best marketing automation tools?

Marketing automation solutions are essential for any SaaS that wants to accelerate growth.

Read about the most essential marketing automation tools to build the optimal B2B SaaS MarTech stack.

"Our guys used to be able to juggle 25-35 active opportunities each in a month. After Bay Leaf helped us roll out marketing automation tied to a CRM, we can now keep up with 40-60 a month. This has allowed us to close more deals in the same amount of time."

“Bay Leaf Digital has exceeded expectations to date. We are seeing impressive growth and results from our in-bound lead generation. We have a completely working machine, producing quality business opportunities on a consistent basis.”

"Bay Leaf has been instrumental in helping us evolve our Marketing approach to be more strategic and multi-faceted. We selected Bay Leaf over other options because they are metric-minded, goal-oriented and high touch. And they've lived up to those promises."

"Bay Leaf took us from a standing start to a working digital marketing firm in short order. Their skills cover a broad spectrum and they have been a vast improvement over our previous firm. Bay Leaf staff works closely and collaboratively with many areas of our company such as Product Management, Sales reps and management, and our entire executive team."

"I love that the Bay Leaf team is invested in how our entire funnel performs. This is what initially put them above their competitors when we were evaluating agencies. Additionally, Tory and the team proactively make recommendations for improvement and they're willing to dive deep into the performance metrics and data."

Need to Up Your Automation Game?

Partner with an experienced SaaS marketing automation team now. Fill out this form to get started.