SaaS Marketing Blog
What is Dark Social in Marketing: Unleashing the Power of Hidden Connections
In the rapidly evolving world of marketing, staying ahead of the curve is essential. As a result, one area that has gained significant attention in
5 Ways to Leverage SaaS Webinars for Growth
Are you tired of the same old marketing tactics that aren’t giving your SaaS business the results it needs? Well, there’s good news. Webinars, one
Three Ways a Customer Success Story Drives New Business at Your SaaS Company
A great product isn’t enough; a carefully crafted marketing strategy is critical to the success of any SaaS company. Whether you use an in-house team
How to Build Your Personal Brand as Part of a Marketing Strategy for SaaS Startup
Public perception of the founder or CEO’s image is intertwined with that of the company itself. That’s why building a strong personal brand is critical
5 Reasons SaaS Founders Should Attend SaaStock USA 2023
If you’re a CEO or co-founder of a SaaS startup with a goal of achieving at least $10 million ARR, there is a conference around
B2B SaaS Marketing Agency vs In House Marketing Teams: Which is the Right Choice for Your Company?
If you’re a SaaS company founder, CEO, or executive, you know the importance of having a solid marketing strategy in place. There’s a great deal
Understanding Artificial Intelligence: How to Explain AI to Anyone
In a recent blog post, Bay Leaf Digital set out to help you explain Software as a Service to anyone outside the industry. You can’t
SaaS ABM Strategy is the Best, Here’s Why
Every day, the specialists at Bay Leaf Digital team help B2B SaaS companies grow with account-based marketing (ABM). Have you heard buzz about ABM? Are
Three Simple Steps to Explain Your SaaS Career to Anyone
Has anyone asked you The Question yet this week? “What is SaaS?” It comes up often for anyone working in the industry. Do you have
SaaS Companies Can Revolutionize Marketing With AI Copywriting SaaS Tools
Whether you use an in-house team or hire outside experts, copywriting is an essential aspect of any SaaS company’s marketing strategy. Effective copywriting can help
Top 7 B2B SaaS Marketing Agencies for 2023
Know what you need to look for in a SaaS marketing agency? Then: Jump straight to our list of top B2B SaaS marketing agencies for
What is a SaaS Marketing Plan and What Are Its Main Components?
When you first start your SaaS business, time and resources are both limited. A marketing plan is required to develop an effective new business strategy
How to Calculate Customer Lifetime Value (LTV) for SaaS
For SaaS businesses, customer lifetime value (LTV) is one of the key metrics that needs to be tracked as part of the customer experience program.
SaaS Product Market Fit Failing? Unbundling Strategy Turbocharges Conversion and Retention
As the Founder or CMO of a SaaS company, you understand how much research, resources, and hundreds of millions of dollars go into developing a
SaaS Competitor Comparison Pages Checklist
The classic SaaS strategy includes well-designed competitor comparison landing pages where you can engage targeted audiences to buy your product and increase data traffic. The
Best MarTech Stack for B2B SaaS
Marketing technology and automation tools are changing every day. Research shows that the biggest chunk of a company’s total marketing budget is spent on marketing
The Best Content Marketing Advice for B2B SaaS Companies
Updated for 2023 According to SEM Rush State of Content Marketing 2022 Global Report: 78% of those who believe their content marketing was very successful
B2B SaaS Marketing: 12 Essential Tools to Hyper Scale 2023
Updated for 2023 As a B2B SaaS marketer, do you also dislike the word hacker? Do you also believe that growth is not something that
4 SaaS Content Marketing Trends in 2023
Updated for 2023 The growth that the SaaS industry has seen within the last few years has been monumental. Worldwide end-user spending on public cloud
Your Guide to SaaS Marketing Acronyms and Terms
A comprehensive guide to 32 SaaS marketing acronyms and terms. In the world of SaaS marketing, there are a lot of acronyms and terms that
Video SEO For SaaS: The Definitive Guide
Video content is on the rise, quickly becoming an audience favorite. If a SaaS brand doesn’t use video content for marketing its products and services
Why Case Studies Are a Great Way to Showcase Your Saas
Getting your target audience to trust your SaaS product can be a challenge. You can tell them how good your product is all day, but
IaaS, FaaS, CaaS, PaaS & SaaS: What’s the Difference?
The world of software as a service is an increasingly complex one to navigate. With so many different types of cloud services, it is beneficial
How to Repurpose Content for Social Media as a SaaS
Many SaaS companies struggle to compete with their small team against bigger, already established peers with a larger marketing budget. To win the fight against
5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission
Corporate social responsibility (CSR) is good for business. In fact, the Harvard Business Review points out that 70% of Americans believe it’s important for companies
Free Trial vs. Freemium: Which Is a Better Fit?
SaaS startups of all stripes have to face one sticky question at some point ‒ what’s the best way to win customers? Sadly, there’s no
Top 5 SaaS Marketing Tools For your Business
Did you know that the SaaS market value is projected to reach $172 billion by 2022? That’s huge! Even more, 78% of companies will likely