Expert Marketing for Pre-PMF Startup
SaaS Companies
Bay Leaf Digital creates and implements early stage marketing strategies to get your SaaS to PMF.
Are You...
- ...a pre-PMF startup B2B SaaS company seeking to create an effective go-to-market strategy and land your first customers?
- ...ready to collaborate with an experienced SaaS marketing team that knows where to begin?
We know what you need to succeed.
We Know How to Minimize Launch Risks
VALIDATE ASSUMPTIONS
Ensure that your product aligns with market needs through market research, feedback, and cohort testing with beta users.
REFINE YOUR ICP
Determine which combination of ICP and segments will receive your message.
ESTABLISH BRAND CREDIBILITY
Create an engaging presence in the spaces where you'll initiate relationships with your first customers.
Why Bay Leaf Digital?
- 500% Growth in organic traffic
- 34% Increase in revenue quarter over quarter
- 2x SQLs over a six month period
Find the Experienced Marketing Partners You're Looking For
What Do SaaS Leaders Say About Working with Us?
"Bay Leaf has been instrumental in helping us evolve our marketing approach to be more strategic and multi-faceted. We selected Bay Leaf over other options because they are metric-minded, goal-oriented and high touch. And they've lived up to those promises."
"When TrueFort first engaged with the Bay Leaf team, we had no digital marketing program and needed to quickly stand up our paid search and social programs... The consistent quality of leads was high enough that we expanded our relationship to prioritize website management and SEO efforts within 9 months. The BLD team is always testing, monitoring, and iterating based on the most recent results."
"Bay Leaf took us from a standing start to a working digital marketing firm in short order. Their skills cover a broad spectrum and they have been a vast improvement over our previous firm. Bay Leaf staff works closely and collaboratively with many areas of our company such as Product Management, Sales, and our entire executive team."
Scale Your Business with Our Experts
Leading a fledgling company often means doing everything yourself. We bring pre-PMF startup marketing expertise to make it easier.
Our specialists have experience in identifying ICPs and personas, finding beta users, and generating qualified leads that become early adopters. We’ve done it all before and we’re ready to do it again for you.
1. Validate ICP and Positioning
Confirm ICPs, personas, and PMF through short and fast iterations.
2. Establish Credibility
Get paying users for your SaaS to show the momentum you need to raise your next round of funding.
3. Data-Driven Decisions
You don’t have time or budget for guessing. Reduce risk by informing marketing choices with analytics.
Solutions by Industry
Marketing that fits your market
It takes more than generic marketing to scale a niche SaaS. We’ve got the vertical expertise, proven strategies, and enthusiastic creativity you need to grow.
What Can You Expect?
- Accountability – We regularly monitor and evaluate the success of our efforts and meet to share data with our clients.
- Creativity – Marketing a new product requires fresh ideas. New campaigns can start at any time and campaigns in progress are adjusted as needed for maximum success.
- Agility – Establishing PMF means quickly iterating, testing and pivoting to get on the road to scaling.
- Flexibility – Expensive, long-term contracts are never required. Engage with us at whatever level feels comfortable and for however long works for you. We'll be ready to expand the relationship when you are.
Pre-PMF Startup FAQs
What is PMF?
PMF (product-market fit) means your product solves a real problem for a specific group of customers and they know it. When users adopt, engage, and recommend your product with minimal persuasion, you have likely reached PMF and can begin focusing more seriously on growth and scalability.
When does product-market fit occur?
Product-market fit occurs when there is consistent demand for your solution, usage patterns stabilize, and customers see meaningful value. It’s the critical turning point where feedback becomes more enthusiastic, churn drops, and marketing no longer feels like a constant uphill battle.
How to measure product-market fit?
You can measure product-market fit through user retention, referral activity, and direct feedback. If at least 40 percent of users say they would be very disappointed without your product, your SaaS is likely on the right track, and you can begin optimizing for acquisition and growth.
What are signs that I haven’t reached PMF yet?
Common signs that you’re still in the pre-PMF startup stage include inconsistent engagement, low retention, and difficulty acquiring customers. If you’re aggressively marketing your B2B SaaS and still receiving lukewarm feedback, you probably need to revisit your product, audience, or positioning to find stronger alignment.
How do I generate leads for an unproven product?
To generate leads for a pre-PMF startup SaaS, focus on building a narrow audience and offering something valuable in exchange for feedback. Use low-cost channels like organic social, partnerships, or email to attract early adopters and learn what resonates.
How do I use marketing to test for PMF?
Use marketing to validate demand by running small, measurable campaigns. Track engagement, conversions, and feedback. If messaging consistently attracts the right users and they stick around, that’s a strong sign of product-market fit.
Explore our expert takes, best practices, and industry trends for pre-PMF Startup SaaS companies.
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What We Do
We serve clients in the US and Canada by filling their pipelines with stronger, more qualified opportunities.
Looking for a SaaS Marketing Team to Help You Rocket to the Top?
Partner with the experienced pros at Bay Leaf Digital. Fill out the form to get started.