SaaS Marketing Strategy

Develop the right SaaS go-to-market strategy to reach your goals.
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Hit Your Targets Using a SaaS Marketing Strategy That Works

Getting results from your SaaS campaigns doesn’t just happen by chance. Get the most out of your marketing budget by using a solid marketing strategy. We’ll help you develop the right strategy to reach your targets.

What are the Benefits of a SaaS Marketing Strategy?

Land better quality leads

Lead generation isn’t simple, and high-quality SaaS lead generation is even more complicated. Improve your lead quality by implementing best practices and ongoing optimization into your SaaS marketing strategy.

Expand your market

Growing B2B SaaS companies is our specialty. Apply proven growth methods that help you expand your market share and boost your sales while keeping acquisition costs in check.

Brand amplification

Get noticed by the right audiences with highly targeted SaaS campaigns. Drive awareness to your brand and differentiate your SaaS in crowded markets to win over prospects.

Choose the strategy that fits your solution the best

Different marketing strategies fit different companies based on where you are in your SaaS journey.

We’ll help you assess these concepts and more in order to determine what aspects of marketing you should prioritize and what the best SaaS marketing strategy is for you.

marketing vs in house graphic
SaaS Product Roadmap

1. Establish Product-Market Fit (PMF)

Do you have a steady stream of paying customers whose challenges are being alleviated by your solution and you’re ready to scale?

2. Create brand awareness

Are your prospects aware of your brand or do they recognize your competitor’s brand more than yours?

3. Identify target markets

Do you know which industry and job roles are the best suited to use your solution? Are you positioning your content/offer in front of the best-fit audiences where it will resonate at a rapid rate?

SaaS Marketing Strategy FAQs

Marketing strategy is the overall approach to achieving goals and the tactics used to meet those targets.

Strategies evolve over time so based on the current stage of your SaaS, goals and objectives, and product-market fit (PMF), your strategy will be different than that of your competitors just as it will be different than what your strategy will be in a few years.

While there’s no one-size-fits-all template for a marketing plan because each SaaS is unique, we’ve laid out a framework to get you started in the right direction.

This will vary depending on the scope of your marketing efforts and whether your strategy is affected by unpredictable external factors.

Generally, you should be revisiting your marketing strategy at least every quarter to refine your goals and determine the effectiveness of your current marketing channels to see if it’s time to switch things up.

"Our guys used to be able to juggle 25-35 active opportunities each in a month. After Bay Leaf helped us roll out marketing automation tied to a CRM, we can now keep up with 40-60 a month. This has allowed us to close more deals in the same amount of time."
Dakota May, Sales Manager
Dakota May, Sales Manager Acctivate Inventory Software
“Bay Leaf Digital has exceeded expectations to date. We are seeing impressive growth and results from our in-bound lead generation. We have a completely working machine, producing quality business opportunities on a consistent basis.”
Ray Abramson, COO
Ray Abramson, COOMeazureUp
"Bay Leaf has been instrumental in helping us evolve our Marketing approach to be more strategic and multi-faceted. We selected Bay Leaf over other options because they are metric-minded, goal-oriented and high touch. And they've lived up to those promises."
Seleste Lunsford, Chief Strategy Officer
Seleste Lunsford, Chief Strategy OfficerEmissary
"Bay Leaf took us from a standing start to a working digital marketing firm in short order. Their skills cover a broad spectrum and they have been a vast improvement over our previous firm. Bay Leaf staff works closely and collaboratively with many areas of our company such as Product Management, Sales reps and management, and our entire executive team."
Hugh Dyar, Senior Vice President Marketing
Hugh Dyar, Senior Vice President MarketingSapience Analytics
"I love that the Bay Leaf team is invested in how our entire funnel performs. This is what initially put them above their competitors when we were evaluating agencies. Additionally, Tory and the team proactively make recommendations for improvement and they're willing to dive deep into the performance metrics and data."
Autumn Fleck, VP of Revenue Growth
Autumn Fleck, VP of Revenue GrowthText2Drive
"When TrueFort first engaged with the Bay Leaf team, we had no digital marketing program and needed to quickly stand up our paid search and paid social programs. The Bay Leaf team immediately took control of our LinkedIn and Google Ads, showing impressive lead generation results within a month. The consistent quality of leads was high enough that we expanded our relationship to prioritize website management and SEO efforts within 9 months. The BLD team is always testing, monitoring, and iterating based on the most recent results."
Matthew Hathaway, Chief Marketing Officer
Matthew Hathaway, Chief Marketing OfficerTrueFort
"The company has seen a significant increase in their conversions, and stakeholders are happy with Bay Leaf Digital’s services. They manage the engagement well, and they’ve proven to be attentive to the firm’s needs. They show genuine interest in the quality and success of the leads they generate."
VP of Marketing, SaaS Service Company
VP of Marketing, SaaS Service CompanyClutch.co
"Bay Leaf’s ability to take on activities outside the scope of work has been fantastic. Inquiries and sales have both increased thanks to Bay Leaf’s form modifications. They’ve provided consistent communication and proved themselves willing to contribute to a large number of efforts, even if they aren’t spelled out in scope documents."
Justin Laxton, Chief Operations Officer
Justin Laxton, Chief Operations OfficerWeiner's LTD
"Our overall experience has been excellent. Bay Leaf was primarily responsible for our successful migration to HubSpot CRM, Marketing, Sales and Service. We have a fully integrated marketing platform now, and I don't think we could have done that without them."
Brian Sweat, VP & General Manager
Brian Sweat, VP & General Manager Acctivate
"It's been great working with Bay Leaf Digital. They've been clear with their process, expectations and communication from day one and have been a driver of my SaaS company's growth amidst a pandemic. Even though all work has been remote, they feel like an extension of our team."
Jason Benchetrit, Junior Associate
Jason Benchetrit, Junior AssociateMeazureUp

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