Grow Your Company with a Custom B2B SaaS Marketing Strategy
We Deliver Targeted B2B Marketing Strategies That Work
No matter where your company stands on the path to success, you’re always preparing for the next step. So are we.
Every multidimensional SaaS marketing strategy our in-house pros build is designed to meet you where you are and guide you toward what comes next. We’ll begin with deep market research, to confidently identify the ICPs and personas that will respond to your value prop messaging. Next, we’ll determine where they are in the buyer’s journey, and finally devise multi-channel marketing strategies that are best fit to market your SaaS.
Best of all, we’ll do it in a way that respects your marketing budget to maximize ad spend and assure quick ROI.
Why Do I Need a Holistic SaaS Marketing Strategy?
A SaaS marketing strategy is a thoroughly researched, fully integrated, long-term plan to scale your business. Without a carefully considered and well-documented strategy, it’s easy to waste time and money that you can’t spare.
Your plan will prevent this by clarifying which audience and use cases are likely to yield the desired results the fastest. This will accomplish three key goals:
Amplify brand presence.
Our big picture strategies drive awareness and cultivate interest by differentiating your SaaS in a crowded marketplace. Highly targeted campaigns get your SaaS noticed by the right audiences.
Land more, better quality leads.
It’s a challenge to land any business lead. Generating high-quality leads is even more difficult. Each of our bespoke marketing strategies incorporates the proven SaaS lead generation practices that we’ve cultivated over more than a decade of experience. Once implemented, every campaign is supported with vigilant monitoring and data-driven optimizations.
Nurture to close.
Every business leader wants to see their company grow. We'll work with you to implement a SaaS marketing strategy that nurtures leads throughout the buyer's journey. We'll fill the top of your funnel with interested prospects, transforming engaged marketing leads into qualified sales leads who are ready to convert by applying just the right touches at every step.
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Our Methodical Approach to SaaS Marketing Strategy
1. Ask
The best strategies are grounded in a comprehensive understanding of company, product, and market, so we begin with questions. Who needs your product? What is the sales cycle like in your industry? Who is already operating in the space? The answers to these questions and a hundred more will help us get started.
2. Think
We never move straight from discovery to action. Instead, once we have all the information we need, our next step is to pause, consider what we’ve learned, and determine how we’ll leverage data for maximum impact. We’ll take the time to set goals and establish KPIs, as well as to give each specialist on our team an opportunity to lend their expertise to the project.
3. Plan
Every marketing strategy we create is custom built from scratch. Yours will include only the channels and motions that we are confident will yield fast, cost-effective results.
4. Do
From creating engaging content and updating your website with improved SEO to implementing laser-focused campaigns that bring qualified leads to your sales team, we are ready to execute every strategy we devise.
5. Review
Campaign implementation is just a first step. We regularly monitor every live motion, using data analytics to help us know when to pivot and when to stay the course.
SaaS Marketing Strategy FAQs
What’s the most important aspect of a great SaaS marketing strategy?
Referring to the E Street Band in his autobiography, Bruce Springsteen wrote, “When we are at our best…one plus one equals three.” Similarly, while each component of a marketing strategy must be carefully crafted, nothing is more essential than the way that they come together to create a cohesive whole.
The belief that a successful SaaS marketing strategy is greater than the sum of its parts is one of our core principles.
We will listen as you tell us your hopes and dreams for your company and turn those aspirations into a strategy that aligns with your business goals. Once we move into the execution phase, we’ll meet with you regularly to report on results, solicit feedback, and collaborate on long term efforts that drive success.
How will you develop a custom marketing strategy for my SaaS?
We’ll begin by establishing a working relationship grounded in deep understanding. Our onboarding process includes conversations and in-depth discovery research to get to know you, your product and your company, and competitor landscape. We’ll talk about your goals, your ideal customer, and the ways in which you want us to represent you.
We then get to work creating a comprehensive marketing strategy that can include a range of motions including an omnichannel approach to content distribution, social media, pay-per-click advertising, and more.
What are the basics of a marketing plan?
Your SaaS marketing strategy sets the direction and objectives for a company’s marketing efforts. It includes goal setting, market and competitor research, and answers questions like when, where, and how to compete. Unlike that long-range strategy, tactical marketing plans detail the immediate actions and tactics needed to grow your SaaS. It will include specific directions such as marketing channels, campaigns, tactics, budgets and timelines.
We’ve laid out a free SaaS marketing plan sample to point you in the right direction.
How often should I update my marketing strategy?
You should meet with your marketing team at least quarterly to review results. This is your opportunity to determine the effectiveness of your current marketing efforts, refine your goals, and adjust your SaaS marketing strategy as needed.
Start with metrics. Be sure to take assorted variables and unpredictable external factors into consideration. Compare campaign results to your goals as well as to established SaaS marketing benchmarks.
Determine how satisfied you are with the results of your efforts and then ask whether an overhaul of your strategy is appropriate. More often, a simple adjustment of tactics is all that’s required to boost success.
See how our strategic approach to SaaS Marketing Strategy helped this Cybersecurity SaaS drive measurable results.
Bay Leaf Digital devised a comprehensive, multi-channel strategy to elevate the company’s brand presence and drive lead generation, with a mix of PPC, paid social, content creation, website optimization, and SEO.
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What We Do
We serve clients in the US and Canada by filling their pipelines with stronger, more qualified opportunities.
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