SaaS PPC and Retargeting

Get found quickly while keeping your cost-per-lead to a minimum.

Boost Qualified Traffic and Grow Brand Awareness Quickly

Whether you’re focused strictly on saas lead generation or simply building brand awareness and targeting prospects at all levels of the funnel, pay-per-click (PPC) is an effective form of SaaS advertising.

Benefits of SaaS PPC and Retargeting

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Quick results (as opposed to long term strategies like SEO)

Unlike with organic strategies, you can reach the top of search engine results pages (SERPs) right away.

Target specific audiences

Tailor your SaaS campaign to only display to a certain type of audience that way you’re only showing your ads when it’s relevant and likely to convert.

Trackable ROI so you can put more money toward the best ads/campaigns

With the insights from SaaS campaign data, we are constantly optimizing the performance of your ads so you get the most bang for your buck.

Our Process

Different PPC strategies fit different companies based on where you are in your SaaS journey.

Bay Leaf Digital will assess these concepts and more in order to determine what the best SaaS PPC and retargeting strategy is for you.

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1. Strategic Research

Our team will dig into the details from keyword research to discovering what all your competitors are doing (plus where they’re spending their money and how much) in order to develop a solid strategy on any PPC platform.

SaaS PPC Optimization

2. Content Development & Implementation

Once we have our strategy, it’s time to get started. Whether it’s building a whitepaper from scratch or putting together a product demo video, the team at Bay Leaf Digital is full of resources that can make it happen.

3. Never Stop Optimizing

Our work isn’t over once your campaign is launched – it has only begun. All that research from step one was helpful to guide us in the right direction but in order to get the most out of any PPC campaign, using data analytics for channel optimization is key.


Get in front of your target audience fast by promoting your SaaS company across multiple online ad platforms, such as:

SaaS PPC and Retargeting FAQs

If you want to ensure your ROI you must analyze your PPC campaign results to optimize its effectiveness and make sure you’re not wasting your money.

Here are the top 5 metrics that help you measure the success of your SaaS PPC campaign:

  1. Cost per Click (CPC)
  2. Click-through rate (CTR)
  3. Impression share
  4. Cost per conversion
  5. Return on Ad Spend (ROAS)
PPC stands for pay-per-click advertising. While Google Ads is the most popular PPC platform, the two are not synonymous.
Your daily budget should be at least your average cost per conversion.

Need to Up Your PPC Game?

Partner with an experienced SaaS PPC and retargeting team now. Fill out this form to get started.