SaaS PPC and Retargeting

Get found quickly while keeping your cost-per-lead to a minimum.

Boost Qualified Traffic and Grow Brand Awareness Quickly

Whether you’re focused strictly on saas lead generation or simply building brand awareness and targeting prospects at all levels of the funnel, pay-per-click (PPC) is an effective form of SaaS advertising.

Benefits of SaaS PPC and Retargeting

Quick results (as opposed to long term strategies like SEO)

Unlike with organic strategies, you can reach the top of search engine results pages (SERPs) right away.

Target specific audiences

Tailor your SaaS campaign to only display to a certain type of audience that way you’re only showing your ads when it’s relevant and likely to convert.

Trackable ROI so you can put more money toward the best ads/campaigns

With the insights from SaaS campaign data, we are constantly optimizing the performance of your ads so you get the most bang for your buck.

Our Process

Different PPC strategies fit different companies based on where you are in your SaaS journey.

Bay Leaf Digital will assess these concepts and more in order to determine what the best SaaS PPC and retargeting strategy is for you.

1. Strategic Research

Our team will dig into the details from keyword research to discovering what all your competitors are doing (plus where they’re spending their money and how much) in order to develop a solid strategy on any PPC platform.

2. Content Development & Implementation

Once we have our strategy, it’s time to get started. Whether it’s building a whitepaper from scratch or putting together a product demo video, the team at Bay Leaf Digital is full of resources that can make it happen.

3. Never Stop Optimizing

Our work isn’t over once your campaign is launched – it has only begun. All that research from step one was helpful to guide us in the right direction but in order to get the most out of any PPC campaign, using data analytics for channel optimization is key.

Channels

Get in front of your target audience fast by promoting your SaaS company across multiple online ad platforms, such as:

SaaS PPC and Retargeting FAQs

How do you measure the success of a PPC campaign?

If you want to ensure your ROI you must analyze your PPC campaign results to optimize its effectiveness and make sure you’re not wasting your money.

Here are the top 5 metrics that help you measure the success of your SaaS PPC campaign:

Cost per Click (CPC)
Click-through rate (CTR)
Impression share
Cost per conversion
Return on Ad Spend (ROAS)

Are PPC and Google Ads the same thing?

PPC stands for pay-per-click advertising. While Google Ads is the most popular PPC platform, the two are not synonymous.

What's a good budget for a PPC campaign?

Your daily budget should be at least your average cost per conversion.

"Our guys used to be able to juggle 25-35 active opportunities each in a month. After Bay Leaf helped us roll out marketing automation tied to a CRM, we can now keep up with 40-60 a month. This has allowed us to close more deals in the same amount of time."

“Bay Leaf Digital has exceeded expectations to date. We are seeing impressive growth and results from our in-bound lead generation. We have a completely working machine, producing quality business opportunities on a consistent basis.”

"Bay Leaf has been instrumental in helping us evolve our Marketing approach to be more strategic and multi-faceted. We selected Bay Leaf over other options because they are metric-minded, goal-oriented and high touch. And they've lived up to those promises."

"Bay Leaf took us from a standing start to a working digital marketing firm in short order. Their skills cover a broad spectrum and they have been a vast improvement over our previous firm. Bay Leaf staff works closely and collaboratively with many areas of our company such as Product Management, Sales reps and management, and our entire executive team."

"I love that the Bay Leaf team is invested in how our entire funnel performs. This is what initially put them above their competitors when we were evaluating agencies. Additionally, Tory and the team proactively make recommendations for improvement and they're willing to dive deep into the performance metrics and data."

Need to Up Your PPC Game?

Partner with an experienced SaaS PPC and retargeting team now. Fill out this form to get started.