Accelerate Your ROI with Tailored SaaS PPC Management
Shine a Spotlight on Your Solution
Search engine marketing (SEM) with Google Ads, Microsoft Ads and other PPC channels is a quick and effective way to target leads at every level of the sales funnel, quickly building brand awareness and generating leads.
PPC & SEM Channels We Support
Reach B2B SaaS buyers across the search engines and software research platforms they use to discover solutions, compare vendors, and evaluate products.
Google
Ads
Bay Leaf Digital manages Google Ads for B2B SaaS companies across paid search, display, and remarketing. We build campaigns around high-intent keywords, buyer search behavior, conversion goals, and SaaS economics, then continually optimize bidding, targeting, ad copy, landing pages, and spend to generate qualified leads.
Microsoft
Advertising
We manage Microsoft Advertising campaigns across Bing and Microsoft’s search network to reach B2B buyers actively researching software and business solutions. Our SaaS PPC management includes keyword research, search advertising, audience targeting, remarketing, bid optimization, conversion tracking, and ongoing campaign optimization.
Software Review & Marketplace Advertising
Bay Leaf Digital helps B2B SaaS companies increase paid visibility across G2, Capterra, SourceForge, and Gartner. We manage software marketplace advertising, paid placements, profile optimization, and campaign performance to reach high intent buyers while they research software categories, compare vendors, evaluate alternatives, and build their shortlist.
Looking to reach B2B buyers on LinkedIn, Meta, Reddit, and other social platforms? Explore our B2B SaaS social media advertising services.
What Can I Expect?
Targeted Campaigns
Our tailored efforts show your ads only when they’re relevant and likely to drive conversions.
Trackable ROI
We ensure that every campaign is performing optimally with constant monitoring and appropriate adjustments.
Fast Results
IRS Solutions
Contact Center SaaS
MeazureUp
How We Do PPC for SaaS
Every company is different, and so is every Bay Leaf Digital marketing plan. We begin with an assessment to help us understand where you are on your growth journey, then research, strategize, and implement creative, content-based PPC and retargeting campaigns.
Our efforts attract new users who are actively looking for your solution, opening opportunities and taking you where you want to go. We monitor results continuously, using what we learn to make data-driven adjustments and regularly sharing our progress with you.
1. Do the Homework
First our team digs into the details with an account audit. We conduct key stakeholder interviews and leverage information from your CRM to learn what has and hasn’t worked in the past, and why.
Then we conduct competitor analysis to understand what pain your audience is experiencing and what approaches are working well for others.
Finally, we develop a solid PPC strategy grounded in thorough positive and negative keyword research to determine competitiveness and average CPCs to find the sweet spots that will help you achieve your goals and stand out in a crowded field.
2. Develop the Content
Our experienced writers craft copy that lets potential users know your product is the solution to their pain and serves as the backbone of our PPC Marketing campaigns.
We maximize their value by leveraging all the tools available to form a cohesive journey from click to conversion:
- Engaging copy
- Eye-catching images
- Scroll-stopping video
- Inspiring landing pages
- Optimized sitelinks
- Clever callouts
3. Define the Target
Your PPC ads will get in front of the enthusiastic potential users you’re looking for. We hit the bullseye every time by selecting the right platform to achieve your goals and narrowing campaign audiences according to criteria including industry, role, location, and more.
4. Execute the Campaign
We apply industry and in-house best practices to every campaign before we push the launch button. That means optimizing your account, leveraging all of the tools and levers available to use, building compelling ads and landing pages, optimizing campaign bids and more. Every choice is made with your goals in mind.
5. Monitor the Results
PPC isn’t a “set it and forget it” strategy. Success requires continuous monitoring. Conversions often take multiple touches through retargeting.
Our account strategists and managers personally oversee the progress of every live campaign, informing keyword experimentation, audience expansion, bid adjustments, and other pivots with A/B testing and real-time data.
6. Retarget Potential Users
Conversion often requires multiple touches. We accomplish that with retargeting campaigns across multiple platforms, including Google Ads and Microsoft Ads, reminding warm leads that they have a problem and you have the solution.
7. Write the Report
We’ll know how your campaigns are doing, and you will, too. We’ll quantify our PPC progress at regular meetings, sharing detailed reports that include metrics such as click-through rate (CTR), cost per click (CPC), and cost per lead (CPL).
PPC and Retargeting FAQs
What PPC channels do you use for SaaS marketing?
Knowing which Search Engine Marketing or PPC channel to use, and when, is key. Each offers different strategic advantages. We drive fast success with search, display and remarketing ads across Google, Microsoft and other PPC platforms.
How do you measure the success of a PPC campaign?
We believe in the power of analytics. We monitor and measure the results generated by our Search Engine Marketing motions to optimize effectiveness and ensure a strong return on your investment.
These are just some of the key metrics that help us drive success with PPC for SaaS campaigns:
- Cost per Click (CPC)
- Click-Through Rate (CTR)
- Conversion Rate/Cost per Conversion (CPC)
- Return on Ad Spend (ROAS)
- Engagement Rate
- Impression Share
- Lead Form Completion Rate
- Lead Quality
What’s a good budget for PPC/Retargeting for SaaS companies?
Your company and goals are unique, and your campaign budget will reflect that. To increase brand awareness and generate leads, we recommend a paired daily search and display ad budget that is at least your average cost per conversion.
How much does it cost to hire a PPC marketing agency?
We offer affordable Search Engine Marketing packages for companies of every size from startups determining product-market fit to large enterprises. Something should be right for you. Need a la carte services? We’ll be happy to create a custom plan that meets your needs.
How long does it take to see results?
If you’re already running PPC campaigns and bring us on board to optimize them, we can usually get that up and running within a month.
New account setup takes a little while longer. The initial audit, research, and strategy phase typically requires several weeks, depending upon the current state and history of your account. Your PPC for SaaS companies’ search and display ads will launch about two months after we get started and you should see new leads come in shortly after that.
Growing the quantity and quality of leads is an iterative process and continues through the life of our engagement. As data begins to flow, we use it to further optimize and tweak your campaigns to get closer to an ideal cost per acquisition. With the right budget and a targeted approach to long-tail keywords in place, you will start seeing results quickly.
What are PPC deliverables?
SEM and remarketing deliverables include, but are not limited to:
- PPC audit
- Competitor and market analysis
- Keyword research
- Landing pages
- Ad copy
- Campaign briefs
- Analytics and reports
Real Results: SaaS PPC & Retargeting in Action
See how targeted PPC campaigns, smarter retargeting, and continuous optimization help SaaS companies capture high-intent demand, improve campaign efficiency, and generate qualified pipeline.
Solutions by Industry
Marketing that fits your market
It takes more than generic marketing to scale a niche SaaS. We’ve got the vertical expertise, proven strategies, and enthusiastic creativity you need to grow.
Explore our expert takes, best practices, and industry trends to maximize the impact of PPC Management.
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Architects of Strategy. Engineers of Momentum.
We partner with B2B SaaS companies across the United States and Canada to design growth strategies and build the systems that turn those strategies into measurable revenue growth. From awareness through acquisition to retention, we connect the entire revenue lifecycle.
Ready for PPC Success?
Partner with experienced SaaS specialists who know how to make it happen with innovative PPC and remarketing campaigns.