SaaS PPC and Retargeting
Get found quickly while keeping your cost-per-lead to a minimum.
Grow Brand Awareness Quickly and Boost Qualified Traffic
Whether you’re focused strictly on saas lead generation or simply building brand awareness and targeting prospects at all levels of the funnel, pay-per-click (PPC) is an effective form of SaaS advertising.
What does it mean when a SaaS marketing agency says they will spend some of their bandwidth on SaaS PPC and retargeting?
In the most basic terms, it means they will analyze the performance of the marketing effort. This can lead to a variety of things such as, but not limited to:
- Quick results (as opposed to long term strategies like SEO)
- Target specific audiences
- Trackable ROI so you can put more money toward the best ads/campaigns
Benefits of SaaS PPC and Retargeting
Quick results (as opposed to long term strategies like SEO)
Unlike with organic strategies, you can reach the top of search engine results pages (SERPs) right away.
Target specific audiences
Tailor your SaaS campaign to only display to a certain type of audience that way you’re only showing your ads when it’s relevant and likely to convert.
Trackable ROI so you can put more money toward the best ads/campaigns
With the insights from SaaS campaign data, we are constantly optimizing the performance of your ads so you get the most bang for your buck.
Get in front of your target audience fast by promoting your SaaS company across multiple online ad platforms, such as:
- Google Ads (text search & display)
- Facebook for Business
- Quora for Business
- LinkedIn Marketing Services
- Gartner Digital Marketing (SoftwareAdvice, GetApp, Capterra)
- Remarketing/Retargeting Ads
- Programmatic / RTB / DSP Ads