Case Study

16x Increase in Opportunities for a Cybersecurity SaaS

TRUEFORT

truefort logo

The Company

TrueFort, a cutting-edge cybersecurity company founded on the principles of proactive defense, specializes in real-time zero trust microsegmentation solutions for enhanced network security.

The company addresses today’s complex challenges of cybersecurity and enhances the overall security posture of leading global enterprises. 

Challenges

TrueFort saw the limitations with existing cybersecurity methods and tools. They knew that the TrueFort® platform was the key to alleviating cybersecurity teams’ challenges. However, being a relatively new company, TrueFort needed assistance with establishing a strong brand presence. 

They looked to Bay Leaf Digital to assist with driving brand awareness, educating cybersecurity professionals on the benefits of microsegmentation and generating high quality leads. 

How Bay Leaf Digital Helped

Recognizing the challenges faced by TrueFort, Bay Leaf Digital devised a comprehensive, multi-channel strategy to elevate the company’s brand presence and drive lead generation.  

Increasing brand awareness

To maximize TrueFort’s visibility among their target audience, Bay Leaf Digital initiated a robust brand awareness strategy, leveraging various media outlets and digital campaigns, to set the foundation for long-term lead generation strategies.

Generating high quality leads

By leveraging this brand aware audience, Bay Leaf Digital was able to drive and nurture high quality leads through strategic paid search and paid social plans. The multiple touch approach resulted in higher conversion rates at lower costs per lead.

Improving organic presence

Alongside PPC and paid social efforts, Bay Leaf Digital identified opportunities to boost TrueFort’s organic presence. TrueFort’s content team partnered with Bay Leaf Digital to double organic traffic to the site within a year.

Continuously monitoring and testing

A key aspect of Bay Leaf Digital's strategy was the continuous monitoring and testing of all implemented solutions. This iterative process allowed for real-time adjustments and optimizations, ensuring that the strategies remained effective and aligned with TrueFort's evolving business goals.

Results

As a result of Bay Leaf Digital’s multi-channel strategy, TrueFort observed improvements in organic traffic, the quantity and caliber of leads, as well as heightened brand awareness. 

Consequently, the TrueFort sales team effectively capitalized on these marketing achievements to substantially boost opportunities, making TrueFort’s engagement with Bay Leaf Digital a full-funnel success. 

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Key Takeaways

Within one year, TrueFort saw a:

0 %
increase in organic traffic sessions
0 %
increase in leads
0 x
increase in new opportunities
0 x
increase of keywords in the top 10 search results
0 %
increase in organic traffic sessions
0 %
increase in leads
0 x
increase in new opportunities
0 x
increase of keywords in the top 10 search results
0 x
increase of keywords in the top 3 search results

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