Multi-Channel Marketing Strategy Drives Increased Traffic and Leads
VHT/Mindful | Contact Center SaaS
The Company
The Challenge
As with most enterprise business software, VHT has a relatively long sales cycle. So every marketing qualified lead VHT gets needs to be nurtured and guided through the buyer’s journey of awareness, consideration, and decision making. VHT had a stable source of traffic in organic search and was getting a significant number leads from it.
The Solution
Increase Organic Traffic
Created and published content regularly on the VHT site
Optimized and interlinked existing site content
Secured high-quality external backlinks
Implemented technical SEO strategies
Improve Quality of Leads
Omnichannel Marketing Approach
Much of VHT’s marketing approach was siloed. As a result, only one in four conversions were a result of cross-channel visits. VHT expressed a desire to become more efficient in its marketing efforts. Bay Leaf Digital implemented a new multi-channel marketing strategy for paid search and display ads that better reflected the stages of the buyer’s journey. VHT and Bay Leaf Digital partnered in ideating and creating content that could be utilized across multiple channels. At the end of the initiative, every 2nd conversion was the result of cross-channel visits.
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