Our SaaS Marketing Analytics Services Turn Information into Impact

Is the practice of measuring the outcome of all marketing efforts to create a feedback loop that supports continuous improvement by informing teams about the efficiency, effectiveness, and quality of their strategies.

Any company can benefit from analytics but this in-depth data science is particularly crucial in SaaS, where a recurring revenue model is typical, growth is driven by understanding consumer behavior at every stage, and churn is always a risk. 

Data varies in its depth and detail, as does the information that we glean from it. Different questions require different investigations. 

On the uppermost informational level, we create dashboards and spreadsheets for client use.  Here we track success metrics that our clients care about the most.  

Next comes dashlytics, data and visualizations that help us triage campaigns. We use software and platforms to show us which strategies are succeeding and help us understand why one works better than another.  

Finally, analytics, native data with details, forms the most complex data layer. A deep dive into figures from Google ads or a spreadsheet with pivot tables always gives us the answers to our most challenging questions.

• Marketing Campaign Performance
• SEO
• Web Traffic (GA4)
• Email/Social Media
• Lead generation and lifecycle stage progression

We use many different metrics to quantify the success of marketing efforts and the choice of which to apply to any campaign or client depends on many factors. However, there is a core list of metrics that every client can count on our team to watch carefully: Traffic, Conversion, Quality, and Cost.

Every metric requires context and baseline data to make comparisons. We drive ROI by regularly tracking results and comparing them to B2B SaaS marketing benchmarks. We recommend measuring and comparing:

• Cost per Click (CPC)
• Click-Through Rate (CTR)
• Conversion Rate
• Cost per Conversion
• Customer Lifetime Value (LTV)

We’re all about communication and collaboration. Our clients get weekly, monthly, and quarterly reports to let them know what we’ve accomplished for them and how we got it done. Our presentations include detailed information about tasks completed, campaigns executed, and results achieved – all measured against past performance and relevant benchmarks. 

Compliance builds trust between your SaaS and your users and avoids costly fines. When we gather marketing data, we are scrupulously careful to review and ensure that you have the proper privacy and cookie policies in place. We’ll also make sure that you stay compliant with regulations including GDPR and rules particular to locations such as California and the EU. 

Our work is grounded in an unshakable belief that any strategy, implementation, or adjustment driven by data is more powerful than one motivated by assumption or emotion. 

We creatively leverage emotion to create engaging content that builds brand awareness and generates leads but, when it comes to marketing motions, we check our feelings at the door. Every time we evaluate the success of a campaign and use what we discover to determine whether to stay the course or to pivot, we drive those decisions with SaaS marketing analytics.