Did you know that the SaaS market value is projected to reach $172 billion by 2022?
Even more, 78% of companies will likely run on SaaS apps alone by the same year.
The cloud-based apps industry is booming, and your business is most likely better off by using SaaS solutions.
After all, you’ll no longer need to rely on your IT department to maintain on-premise software and hardware, saving you both time and money.
Not to mention that SaaS tools give you instant access to new updates, bug fixes, and product improvements.
But with so many tools available, finding the right fit for you might be a challenge.
To cut you some slack, we’ve compiled a list that covers the best of them.
So, let’s take a look.
When it comes to email marketing, MailChimp’s got your back.
This marketing automation platform lets you send personalized emails to your audience based on specific events, like re-engagement emails to inactive subscribers, welcome sequences, birthday wishes, etc.
What’s more, with its subject line helper and A/B testing feature, you can make sure that your emails are optimized for the best results.
That’s not all, though. MailChimp also offers a set of eCommerce features, so if you’re running or thinking about starting a Shopify company, this platform might be a good choice.
You can connect your online store with the MailChimp account. Consequently, you’ll be able to send abandoned cart emails, product recommendations, order notifications, etc.
The free plan allows you to connect with up to 2,000 contacts, whereas the paid versions start from $9.99/month.
2. Google Analytics
In marketing, you could hardly do without data, as you’ll need to understand the target audience, create a detailed SaaS buyer persona and adjust your marketing efforts based on that.
Google Analytics can help you with just that. This is a traffic measuring tool that reveals who your website visitors are, where they come from, and how they interact with specific web pages.
In other words, this tool helps you pinpoint different segments of your audience, what makes each segment tick, and what type of content they’re attracted to.
Furthermore, Google Analytics also provides data regarding your website’s performance, like mobile responsiveness and loading speed.
And the cherry on top, Google Analytics comes free of charge.
Speaking of data, SparkToro might also come in handy.
This market research tool reveals what is trending within your audience.
It does this by searching thousands of websites, podcasts, social media accounts, and so on to find out where your audience is most active.
In other words, you’ll get to learn what websites potential customers visit, what podcasts they listen to, who they follow on social media, etc.
You could use this data to write guests posts on the right websites, or sponsor the right podcasts, for example.
You can get SparkToro for free, but it’s mainly used for getting to know the platform, as you’re limited to 10 searches/month. The premium plan starts from $38/month.
Increasing brand awareness and recognition is a must, and the best place to do it is on social media.
That’s because, unlike other marketing channels, social media platforms allow you to hold a two-way conversation with your target audience: you interact with your followers by posting content, while followers respond through likes, shares, comments, etc.
However, managing your social media strategy by yourself can often be daunting, especially if you run multiple accounts.
In that case, you should consider HootSuite.
This social media management tool allows you to control multiple accounts from a single dashboard. It supports platforms like Instagram, Facebook, Twitter, Pinterest, and YouTube.
You can use Hootsuite to plan and schedule posts ahead of time, analyze engagement metrics, reply to comments, and manage social media advertising campaigns from within the dashboard.
In terms of pricing, this tool starts from $19/month.
Organic search is responsible for 53% of website traffic, while the top five results account for 67.6% of all clicks.
In other words, to drive traffic to your website, you’ve got to stay on top of your SEO game. That’s where Ahrefs comes in.
Its site audit tool lets you see what your website excels in and what it may need to work on for higher rankings.
Furthermore, you can use this tool to keep a close eye on your competitors. More specifically, you can see how much traffic your competitors generate, their most popular pages, and what keywords they rank for.
Speaking of keywords, Ahrefs provides a tool that estimates the difficulty of the search terms you’re interested in. This way, you’ll get to figure out whether the said keywords are worth it.
Pricing starts from $99/month, with a 7-day trial available for $7.