Navigate the Path to Success with our Digital Marketing Agency for Hospitality and Travel Software

Comprehensive strategies to help you scale your SaaS

There are more than 6,000 travel and hospitality SaaS products on the market. Our expert marketing services make sure you stand out from the competition.

Experts predict annual travel and hospitality SaaS market growth will exceed 10% as AI, automation, and data-driven decision-making fuel IT budgets across sectors.

Partner with experts who speak your industry’s language.

Hoteliers, restaurant managers, experience and event coordinators, tour operators, and travel and hospitality professionals are under constant pressure to balance rising labor costs against an unrelenting demand to exceed guest expectations.

They are stressed and want relief but may not know that better technology can streamline operations and improve guest satisfaction. We’ll position your SaaS as the solution to their pain.

Start capturing high-value travel and hospitality SaaS leads today.

specialized digital marketing agency for hospitality and travel SaaS

Who We Help

Bay Leaf Digital skillfully serves up targeted B2B messaging that engages and nurtures prospects. With us on the team, your people can focus on converting qualified leads and helping users deliver exceptional end-customer experiences to travelers, diners, and event-goers.

Corporate Travel, MICE, & Event Tech »

Our targeted marketing campaigns show event organizers how your SaaS transforms conferences, concerts, and expos by creating experiences that keep attendees coming back year after year.

Travel Tech & Itinerary Management »

Engaging messages will position your solution as the key that unlocks personalized itineraries, reduces friction, and drives revenue by boosting traveler loyalty for tour operators, travel agencies, and booking platforms.

Guest Experience & Loyalty »

We highlight your platform’s distinctive features with powerful storytelling that demonstrates how they transform everyday interactions like check-ins and reservations into loyalty-building moments.

Restaurant and F&B Operations »

Your SaaS streamlines operations, enhances guest engagement, and increases profitability. Our marketing efforts prove that to restaurant owners – whether they’re a boutique eatery or a franchise brand.

Hospitality Analytics Platforms »

Meticulously crafted, data-backed campaigns illustrate how your SaaS drives revenue by aggregating data including pricing, distribution, and guest feedback across operations to provide actionable insights and drive strategic decisions.

Leisure Tech »

We know where theme park, club, and recreational venue executives spend their time online. We put your software front and center, helping decision makers understand how your software improves guest flow, operational efficiency, and overall visitor satisfaction.

Property Management Systems (PMS) & Hotel Tech »

Our team amplifies your brand story by emphasizing how your platform modernizes operations, elevates guest experiences, and drives incremental revenue growth to help hotel operators stand out in a crowded marketplace.

Booking, Distribution, and Revenue Optimization »

Through targeted outreach and persuasive content, we showcase how your innovative tool leverages demand and market dynamics to coordinate bookings across multiple platforms, prevent overbooking, and drive revenue.

How Our Digital Marketing Agency for Hospitality and Travel SaaS Drives Success

Always driven by data, our full-spectrum digital marketing services help SaaS providers stand out from their competition.

SEO, AEO, and GEO

We boost visibility across search, answer, and generative engines so your brand is discoverable in both traditional results and AI-driven summaries.

Comprehensive coverage: On-site, off-site, and structured content creation strategies that strengthen visibility across multiple discovery channels.
Technical optimization: Crawlability, indexing, site speed, Core Web Vitals, and schema for AI-readiness
Brand authority: Build awareness and increase credibility across both search and AI-driven platforms.
Demand capture: Target high-intent queries to convert bottom-of-funnel prospects into qualified leads

PPC and Retargeting

Paid search marketing through Google Ads, Microsoft Ads, and other PPC platforms will quickly and effectively reach potential vertical SaaS customers at every stage of the sales funnel.

Achieve precision persona-to-message targeting
Get quick results through full funnel targeting
Re-acquire qualified visitors through social media and more

Content Marketing

We produce insightful and engaging blog posts, guides and case studies that strategically align with audience needs.

Discover the power of well-researched content about travel and hospitality software needs and benefits
Attract, educate, and convert prospects with full funnel marketing
Re-engage lapsed prospects

Social Media Marketing

Our experts identify where travel and hospitality SaaS targets spend their time online, then head there with campaigns that leverage each social media channel’s unique strengths.

Build brand awareness cost-effectively.
Establish a trusted voice of authority and thought leadership
Nurture and retarget through every stage of the funnel, turning interest into qualified, sales-ready leads.

Website Optimization

We’ll create or refresh a beautiful, highly functional website for your specialized B2B SaaS, fully optimized for exceptional user experience (UX) and maximum Conversion Rate Optimization (CRO).

Clearly reflect your buyers’ unique journeys
Employ SEO for enhanced search engine visibility and search intent
Continuously monitor performance metrics and optimize for ongoing improvement

Marketing Automation

Automate lead nurturing and customer engagement to drive efficiency and scale your travel and hospitality SaaS growth.

Streamline workflows with automated email, CRM, and lead scoring
Segment and personalize interactions at every stage of the buyer’s journey
Improve conversion rates with behavior-driven automation

HubSpot Management

Maximize your HubSpot investment with expert setup, management, and optimization tailored to travel and hospitality B2B SaaS.

Optimize HubSpot for seamless lead tracking and sales alignment
Automate marketing workflows to improve efficiency
Leverage analytics to refine strategy and drive better ROI

Data Analytics

Turn raw data into actionable insights that fuel smarter marketing decisions and higher revenue.

Track key travel and hospitality SaaS marketing metrics for performance optimization
Uncover trends to refine messaging, targeting, and spend allocation
Enhance attribution accuracy and granularity to clearly identify the channels and tactics driving your best results

Past Experience Points to Future Success

Our Experienced Marketing Specialists Have Helped Grow Travel and Hospitality SaaS Companies Like Yours for Over a Decade

Our digital marketing agency for travel and hospitality software helped one restaurant and convenience store audit and task management SaaS increase web traffic 5X, double sales leads, and lift QOQ revenue 34%

“Partnering with Bay Leaf Digital has been a total game-changer for us. Our sales team has been able to scale back on frustrating cold calls and focus their energy on creating successful relationships with warm leads that convert instead.”

"I love that the Bay Leaf team is invested in how our entire funnel performs. This is what initially put them above their competitors when we were evaluating agencies. Additionally, the team proactively makes recommendations for improvement and they’re willing to dive deep into the performance metrics and data."

“Bay Leaf has been instrumental in helping us evolve our marketing approach to be more strategic and multi-faceted. We selected Bay Leaf over other options because they are metric-minded, goal-oriented, and high touch. And they've lived up to those promises."

Our Digital Marketing Agency for Hospitality and Travel SaaS Builds Marketing Plans from Scratch for a Custom Fit

Generic approaches won’t solve specific needs, so we offer a range of solutions with options for every goal and budget. Which one is right for your travel and hospitality SaaS?

Launch Pad

The Right Choice for: Newer companies who need to break into the marketplace by establishing brand awareness and connecting with leads who are not yet familiar with their product.

Momentum Builder

The Right Choice for: Companies that have validated PMF and are looking to strengthen brand presence, acquire customers, and execute data-driven early growth strategies informed by structured market research.

Scale Up

The Right Choice for: Established, growth-focused travel and hospitality software companies seeking a dynamic marketing strategy that combines brand-building, lead generation, and multi-channel systems to accelerate growth.

Reignite Growth

The Right Choice for: Stalled SaaS companies that want to kickstart growth after initial success has plateaued and customer acquisition rates have slowed.

Custom SaaS Marketing Projects

The Right Choice for: Any SaaS ready to benefit from the work of an agile marketing agency primed to fill gaps independently or in collaboration with your in-house team.

Frequently Asked Questions
(FAQs)

Why does travel and hospitality software need specialized SaaS marketing?

Travel and hospitality SaaS is a labor-intensive industry. Automation and AI present a solution to ever-challenging staffing costs. To grow, SaaS providers must communicate how their platforms can reduce costs, improve efficiency, and enhance customer experiences. Experienced travel and hospitality marketers understand these pain points and craft targeted messaging that reaches and resonates with decision-makers.

What can a digital marketing agency do for my SaaS?

In today’s diversified environment, successful marketing requires a cohesive strategy of impeccably executed motions that ensures total visibility for your solution. A full-service agency has expertise in all key channels, yet knows which levers to pull at any given moment.

Our full-funnel approach to software marketing is tailored to travel and hospitality SaaS growth with:

Content Marketing: We’ll establish your SaaS as a thought leader in travel and hospitality automation.
PPC and Retargeting: Our efforts will drive high-intent leads with targeted ads for hospitality operators, chains, and franchises.
Website Optimization: Conversions will lift when your website speaks directly to hospitality tech buyers’ pain points.

We have specialized knowledge of your vertical and are caught up on the latest market trends, search engine algorithm updates, and platform best practices. Most critically, our digital marketing agency for hospitality and travel SaaS leverages advanced tools and analytics that allow us to optimize campaigns, maximize results, and yield a quick return on your investment.

How can your marketing strategies help our SaaS company stand out in a saturated travel and hospitality market dominated by established players?

As CRM, loyalty systems, and analytics platforms and once-revolutionary features like mobile usability and voice AI become industry standards, differentiation is key. Your SaaS isn’t just another piece of software – it’s special, and we know it. Our digital marketing agency for hospitality and travel software marketing pros will help your brand stand out by aligning your brand with major industry trends while building authority through content, SEO, and performance marketing. We’ll capture the attention of your target audience by pinpointing and highlighting your unique value proposition, innovative features, and potential benefits.

Are you up on the latest developments in the travel and hospitality software industry?

Absolutely! We stay on top of emerging trends so we can help position your travel and hospitality SaaS effectively. Here are just a few of the current trends we’ve observed:

Advanced Automation – IoT, robotics, and voice AI are shaping the next wave of operational efficiency.
Data-Driven Insights – Analytics are powering everything from personalized guest experiences to smarter resource allocation.
Growing IT Budgets – Hospitality and travel operators are investing more in technology, leaving space for innovative new software solutions.
Shifting Consumer Expectations – Modern travelers and diners expect frictionless, highly personalized services—SaaS is key to meeting these demands.

The latest industry insights help us craft marketing strategies that speak to the real needs of hospitality and travel software targets.