SaaS SEO Strategy

Grow Your SaaS Business with Organic Search

Send Stronger Signals to Search Engines

As you set your goals high for your SaaS company’s future, you are probably looking for affordable and scalable tactics to attract potential users and generate leads. While running paid advertising campaigns seems like the most direct approach for short-term goals, consider adding SEO to your saas content marketing strategy.

Having a solid SEO strategy has a compounding effect over time. Organic search optimization may seem daunting in the short term for a new SaaS company, but if you stick with a growth-focused strategy then you’ll reap the benefits in the long term.

By optimizing your site and acquiring relevant links, you’ll be able to work on a long-term goal of achieving low-cost leads, developing and strong brand presence and reducing lead acquisition costs.

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What is SaaS SEO?

Search engine optimization (SEO) for SaaS is the process of improving your website’s visibility on search engines for keywords that relate to your SaaS business. A strong SEO strategy drives more traffic to your website, improves brand awareness for your SaaS, generates leads, and more – without the ongoing costs associated with digital advertising.

Benefits of B2B SaaS SEO

Scale the growth of your SaaS exponentially

When your SaaS starts crawling up the keyword rankings, more potential customers will visit your site and convert into paying users.

Reduce your cost per acquisition

Unlike pay-per-click (PPC) advertising, it doesn’t cost anything when someone visits your website from organic search results.

Increase brand awareness

When your SaaS ranks in the top of search engine results, it increases brand awareness and positions your SaaS as an industry leader.

Our Process

Beyond applying on-site SEO best practices, we will study your targeted-industries and learn what keywords you should be ranking for so your SaaS product gets in front of the right audience, leading to more relevant and qualified leads.

We’ll publish thought-provoking and relevant articles on other sites that will boost visibility among search engines and amplify your organic traffic.

Our relationships with reputable third party publishers enable your company to be mentioned in a positive light, establishing authority and valuable links back your content.

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"Abhi is a talented leader of product marketing and strategy. Whether driving executive level discussion on key priorities, or motivating his team to deliver excellence, or working out the details on a product launch, he is always pursuing high standards from his work and his team. With his tremendous work ethic he has the capability to solve problems at a high rate of change, and he is collaborative with the virtual teams to do what is best for the company. I hope to work closely with Abhi again in the future."
Brian Hood
Former Director, Digital Marketing at Intuit

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