WHAT TYPE OF SAAS ARE YOU?

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EARLY STAGE SAAS

Seeking Product/Market Fit

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If This Sounds Like You

You are a SaaS with promise! You have a gut feel for what your target segment is. You are looking to sign up the first few paying subscribers that will prove your business model.
Then read on...

What You Need At This Stage

credibility

Brand Credibility

We will build a ton of on-site content to showcase you as an expert of your vertical

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P/MF Experimentation

We create combinations of marketing tactics, personas & verticals to determine your product/market fit

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Cost Evaluation

Knowing what it will cost to acquire a lead (CPL) and cost of customer acquisition (CAC) will help create grow plans

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Brand Awareness

Let's not forget that brand awareness takes work. We will create PR buzz to get you noticed by the right audiences

The Marketing Effort Involved

  • On-site and off-site content creation (blog posts, videos)
  • Website optimization for improving conversion rate
  • Social media participation with goal to create credibility
  • Audience testing using slices of personas and verticals
  • Channel testing using combinations of LinkedIn, Facebook, Google Ads, Email
  • Conversion testing for top of funnel, middle of funnel, bottom of funnel content and CTAs

Typical Sequence of Events

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How Long It Will Take

6 month engagement that offers rapid testing of concepts to find the combination of market segment,solution,and business model that will be your growth engine.

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Pricing

pricing-early-stage-saas

$3,000 to $5,000 per month

While no two businesses and their needs are alike, we scope and price our services based on our experience working with early-stage start-ups. You may want to go slow and build momentum before you are ready to experiment. Or you may want to move quickly. That's why we provide a range. Want to nail down what exactly it will cost based on your exact needs? Fill out the form below and let's start a conversation today!

SAAS SEEKING RAPID GROWTH

Series A or Product/Market Fit is proven

8

If This Sounds Like You

Congrats! You have figured out your SaaS offering, and it is generating revenue! Now you need to grow quickly to grab market share in a financially responsible manner.
Then read on...

What You Need At This Stage

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Channel

Optimization

Rapid improvement of proven channel, persona and message combinations that have been proven to work

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Marketing

Expansion

Explore new channels to maximize reach while keeping acquisition costs in check

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Reduce Acquisition

Costs

Use traffic, conversion, and lead quality analytics to identify and reduce acquisition costs

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Conversion Funnel

Optimization

Improve the on-site experience on chat and landing pages to increase lead conversion rates

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Brand

Amplification

Use highly targeted PR to stay on top of mind for your target audience

The Marketing Effort Involved

  • Creating content to acquire subscribers and leads
  • Creating landing pages and campaigns to drive demand
  • Building a multi-touch channel strategy that will reduce CPL and increase conversion
  • Build out-earned traffic channels such as SEO to reduce reliance on paid media
  • Streamline marketing and sales processes so all teams are working in unison on the same end goals

Typical Sequence of Events

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How Long It Will Take

6-12 month engagements that are Marketing Qualified Lead (MQL) goal-focused. We maximize target audience reach, minimize cost per lead (CPL) & cost of customer acquisition (CAC), and build a fast-flowing lead-mql-sql funnel.

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Pricing

pricing-saas-seeking-rapid-growth

$5,000 to $7,500 per month

Your emerging SaaS is unique, and so are your marketing needs. Although we have scoped and priced our services based on our experience working with other emerging SaaS companies, your needs may vary. Want to nail down what exactly it will cost based on your exact needs? Fill out the form below and let's start a conversation today!

Transitioning into SaaS

Established companies seeking to expand into new segments

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If This Sounds Like You

Your management is keenly aware that SaaS is the future, and you want to capitalize on your existing strengths to grow a new offering.
Then read on...

What You Need At This Stage

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Create a Marketing Strategy

We will ideate on how to take your product and vertical market successes and leverage them for an expanded SaaS play

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Execute Marketing Strategy

Identification, validation and build out of channels, campaigns, and messages that will attract your audience

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Establish the Baseline Metrics

We will find the cost of leads in every step of your acquisition funnel - so you will know what it will take to scale up

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A SaaS Minded Approach

We will implement all the best website, chat, CTA, and process improvements that work for SaaS marketing and sales

What is the marketing effort involved

  • Website & social media asset optimization to ready for a SaaS transition
  • Implement new marketing processes and integrate with existing sales processes to support SaaS
  • Create customer success campaigns to reduce SaaS customer churn
  • Expand or experiment and build out presence across paid and organic channels
  • Create cost per lead (CPL) and other SaaS metric baselines for your new SaaS line

Typical Sequence of Events

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How Long It Will Take

6-12 month engagements that focus on building missing components and processes of your SaaS marketing & sales

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Pricing

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$7,500 to $10,000 per month

Your journey to SaaS is unique, and so are your marketing needs. Although we have scoped and priced our services based on our experience working with other companies that underwent a similar transition, your needs will probably vary. Want to nail down what exactly it will cost based on your exact needs? Fill out the form below and let's start a conversation today!

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