Meghann Hawes
Meghann Hawes directs strategy and growth marketing at Bay Leaf Digital, where she leads the team on B2B SaaS engagements and owns the quality standards behind every client deliverable. She designs full-funnel marketing programs that connect demand creation, pipeline, and retention into a single system, and builds the processes behind the agency’s work and the guardrails behind its AI. Meghann joined Bay Leaf Digital in 2021 after two decades across government agencies, large corporations, and small businesses. She holds an MA in International Relations from Boston University. A Connecticut native, she has made her home in Puerto Rico for 20+ years, where she spends her free time as a Certified Forest Bathing Guide, the kind of practice that sharpens attention to what most people miss.
Marketing specializations:
AI Governance & Quality Standards | Full-Funnel Marketing Strategy | Growth Strategy Frameworks | Marketing Operations & Process Design
What I do for fun:
- Play the Ukulele
- Treasure Hunting on the Beach
- Monthly Dinner Party Club
You have 5 minutes to prepare a TED talk. What's it called?
Sit Happens: A Field Guide to Out-Strategizing a German Shepherd Puppy
Certifications
Measurable Success
Attributed $72,298 in revenue from $5,195 in ad spend, with 30 customers closed to a single paid channel
Achieved #1 AI Overview citation rankings for 50+ category queries — outranking G2 and Capterra in a vertical SaaS market.
Generated $208,800 in associated pipeline from a single industry survey report in 75 days.
What people say about Meghann
