Kara Wild
Kara Wild leads strategy and growth marketing for her clients at Bay Leaf Digital, conceiving and building campaigns across paid and organic channels while setting direction for her team. She brings that same hands-on range to website development, translating strategy into the pages and campaigns that carry it. Kara joined Bay Leaf Digital in 2023 after more than a decade marketing for small businesses in industries as varied as video games, accounting, and print and promotional production. She holds a BA in Marketing Management from Western Governors University, a foundation that shows up in her love of managing people and projects. A native Texan, Kara is the agency’s resident Canva expert.
Marketing specializations:
What I do for fun:
- Chickens
- Gardening
- Reading
You have 5 minutes to prepare a TED talk. What's it called?
Small Space, Big Harvest: A Guide to Gardening With What You’ve Got
Certifications
Measurable Success
Grew Bay Leaf Digital LinkedIn page followers by 69.5% while maintaining an average engagement rate of 9.83%.
Played a key role leading a client campaign initiative to harmonize cross-channel messaging, resulting in 55% of new business revenue.
Reduced client cost per lead by 37% while lifting lead classification as high-quality to 72.5% with ICP-aligned audience testing.
Developed the organic social media strategy for a blockchain startup, building out creative materials and content schedules for all social media platforms.
4 Social Media Marketing Mistakes Holding Back Your B2B SaaS
Social media plays a vital role in today’s B2B SaaS landscape. It helps establish credibility, supports lead generation through brand validation, and connects businesses with their audiences in ways no other channel can.
LinkedIn Accelerate Campaigns Boost SaaS Marketing Success
SaaS marketers are always on the lookout for innovative ways to increase brand awareness and drive high-quality leads. LinkedIn has been a powerful platform for B2B marketing for years. Now, the process of

Revolutionize B2B SaaS Content: Midjourney for Marketing
The savvy pros at Bay Leaf Digital don’t just help companies market new technologies; we embrace them. We constantly seek out and apply innovative tools that help us do our jobs by streamlining
SaaS Social Media Marketing Tactics for Brand Awareness and Lead Gen
Whether you are an emerging or established SaaS, social media marketing is an important part of your overall marketing strategy. Social media marketing is a cornerstone of both brand awareness and lead generation
Crafting Your SaaS Social Media Strategy: Key Considerations
There is much to consider when launching and growing your SaaS, and your SaaS social media strategy is an important aspect of your larger marketing strategy that should not to be ignored. Marketing