Kara Wild
Kara Wild leads strategy and growth marketing for her clients at Bay Leaf Digital, conceiving and building campaigns across paid and organic channels while setting direction for her team. She brings that same hands-on range to website development, translating strategy into the pages and campaigns that carry it. Kara joined Bay Leaf Digital in 2023 after more than a decade marketing for small businesses in industries as varied as video games, accounting, and print and promotional production. She holds a BA in Marketing Management from Western Governors University, a foundation that shows up in her love of managing people and projects. A native Texan, Kara is the agency’s resident Canva expert.
Marketing specializations:
What I do for fun:
- Chickens
- Gardening
- Reading
You have 5 minutes to prepare a TED talk. What's it called?
Small Space, Big Harvest: A Guide to Gardening With What You’ve Got
Certifications
Measurable Success
Grew Bay Leaf Digital LinkedIn page followers by 69.5% while maintaining an average engagement rate of 9.83%.
Played a key role leading a client campaign initiative to harmonize cross-channel messaging, resulting in 55% of new business revenue.
Reduced client cost per lead by 37% while lifting lead classification as high-quality to 72.5% with ICP-aligned audience testing.
Developed the organic social media strategy for a blockchain startup, building out creative materials and content schedules for all social media platforms.