Leaders at hospitality software companies face long evaluations, complex integrations, and multistakeholder decisions. Winning these deals requires a repeatable go-to market approach that treats hotels
The B2B technology sector continues to expand, and growth opportunities for software providers are on the rise. One recent McKinsey survey concluded that 53-69% of
“A dream without a plan is just a wish.” – Katherine Paterson The global Software as a Service (SaaS) market reached $197B in 2023 and
The Council of Supply Chain Management’s 2023 State of Logistics reports logistics accounts for 9.1% of the nation’s GDP. Logistics is a huge industry with
McKinsey & Company reports that, “damage from cyberattacks will amount to about $10.5 trillion annually by 2025.” The market for products that mitigate risk is
Every year, the tech industry grows increasingly competitive. It’s harder than ever for tech marketers to turn their effective strategies and creative campaigns into customers.
When you know that the FBI received 800,944 complaints of cybercrime in 2022, it comes as no surprise that cybersecurity is a booming market. The
Even as the digital revolution has completely transformed the way we live and work, it’s also given rise to new kinds of risk. Companies have
The logistics industry is among the world’s most profitable. According to the 2023 State of Logistics report published by logisticsmgmt.com, “U.S. business logistics costs soared
Software as a Service (SaaS) is revolutionizing the logistics industry in recent years, becoming must-have technology for any company operating across the supply chain. The
Warehouse management is a complex system that controls the flow and storage of goods within the warehouse. There’s a lot at stake in the global warehouse
For Software-as-a-Service (SaaS) companies, the quest to stand out and succeed has never been more challenging. Developing an effective vertical marketing plan for SaaS company
