Web analytics implementation is a bit like buying a car. If you do your research and planning before you go to the dealer, you will
When a website’s content or pages change during the course of its evolution, its analytics tags could get inadvertently impacted. And when that happens, the
Analysts, it’s time to stop struggling with capturing mailto click data for accurate email click tracking. If you’re one of the many analysts out there
Marketers and web analysts, if you’ve ever wished that you could do some simple link tracking on your site without getting your development team involved,
Have you ever tried to unravel spaghetti? It is hard and messy and just so tempting to throw it against the wall to see what
We’ve heard it time and time again that content is king and distribution is queen. Yet when will more content marketers assign content marketing performance
After several years of hunting, the great digital analyst remains as elusive as the snipe. And it isn’t because of the lack of articles written
As I am typing this article, publishers are hard at work rewriting college textbooks. Pages of pie charts that once conveyed the effectiveness of billboards,
What do bad dates, bad interviews, and ineffective marketing have in common? They are a complete waste of time and effort. If you’re trying to
Are you swimming or drowning in the ocean of SEO keyword data? A big issue facing SEO analysts today is getting their arms around the
There was a time when measuring SEO performance was no big deal. Marketers just collected the top 20, 40, or 100 high volume keywords and
After countless hours researching and examining the pros and cons of various web analysis tools, you may have finally found the perfect analytics resource. All
Hello, small business owner! Whether out of necessity or desire, you are a do-it-yourselfer. What’s not to love about people who have a desire
One of the hardest things to maintain on a website is a single identity. When a copywriter writes headline copy and another person writes a
Swimming through the blog flooded Internet to search for good content can be difficult. If you’re having trouble finding blog posts full of sunken treasure,
Whether you’ve been naughty or nice plays a big role in where the search engines will list you. Good guys at the top, bad guys
