The B2B technology sector continues to expand, and growth opportunities for software providers are on the rise. One recent McKinsey survey concluded that 53-69% of
“A dream without a plan is just a wish.” – Katherine Paterson The global Software as a Service (SaaS) market reached $197B in 2023 and
The Council of Supply Chain Management’s 2023 State of Logistics reports logistics accounts for 9.1% of the nation’s GDP. Logistics is a huge industry with
McKinsey & Company reports that, “damage from cyberattacks will amount to about $10.5 trillion annually by 2025.” The market for products that mitigate risk is
Every year, the tech industry grows increasingly competitive. It’s harder than ever for tech marketers to turn their effective strategies and creative campaigns into customers.
Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying
When you know that the FBI received 800,944 complaints of cybercrime in 2022, it comes as no surprise that cybersecurity is a booming market. The
Even as the digital revolution has completely transformed the way we live and work, it’s also given rise to new kinds of risk. Companies have
The world of SaaS is always changing. What will be the newest SaaS trends in 2025? See our coverage here! As we enter the new
91% of B2B marketers use content marketing to reach customers. Why does your company need a SaaS content marketing strategy? The average B2B buyer’s journey involves consumption
The logistics industry is among the world’s most profitable. According to the 2023 State of Logistics report published by logisticsmgmt.com, “U.S. business logistics costs soared
Software as a Service (SaaS) is revolutionizing the logistics industry in recent years, becoming must-have technology for any company operating across the supply chain. The
Warehouse management is a complex system that controls the flow and storage of goods within the warehouse. There’s a lot at stake in the global warehouse
Targeted and well-executed Pay-Per-Click (PPC) campaigns are a pivotal component in the marketing plan of any SaaS company aiming to spread its message and attract
Year by year, the SaaS industry is becoming more competitive. It’s a call to explore the untapped potential of different lead generation approaches. Currently, outbound
When it comes to B2B SaaS marketing success, having the right tools at your disposal makes all the difference. LinkedIn Sales Navigator for marketing is
Customer testimonials are a powerful way to differentiate your B2B SaaS brand and drive growth. Written customer testimonials are great, but video brings an entirely
The savvy pros at Bay Leaf Digital don’t just help companies market new technologies; we embrace them. We constantly seek out and apply innovative tools
For SaaS businesses, the window of opportunity is slim to convert a visitor to a lead. On average, the sales cycle for SaaS companies
For Software-as-a-Service (SaaS) companies, the quest to stand out and succeed has never been more challenging. Developing an effective vertical marketing plan for SaaS company
SaaS pricing best practices are what turn software-as-a-service (SaaS) startups into a profitable business. However, the complex web of incentives for customers and businesses-across various
Securing funding is a pivotal step in the growth trajectory of any startup. To get the funding you need to scale your B2B SaaS business,
When you have a fantastic SaaS product, reaching potential customers is key to your success. SaaS cold emails can help you introduce your product to
As a professional B2B marketer, I’m often asked by clients (especially SaaS startups), which SaaS directory they should be “active” in. Experience tells me that
If you’re running a B2B SaaS company, you know that the industry is experiencing explosive growth. According to the experts at Statista, “In 2023, the
We are living in an era where the amount of information is growing, spreading, and being consumed at an unprecedented rate, which is why we
You want to execute SaaS product personalization in B2B marketing without the trial and error that can annoy users. But how? One way is to
