SaaS Social Media Marketing Tactics for Brand Awareness and Lead Gen
Whether you are an emerging or established SaaS, social media marketing is an important part of your overall marketing strategy. Social media marketing is a cornerstone of both brand awareness and lead generation – but it’s important to be clear on your goals and tying your individual efforts and campaigns back to the overall strategy. […]
Unlocking Success: 5 Wins with B2B Marketing Analytics
In the most basic terms, B2B marketing analytics refers to measurement of the marketing effort to determine how to improve the outcome. That outcome could be a variety of things such as, but not limited to: Increasing relevance of traffic Lower cost per lead Better conversion of key landing pages More efficient spend of your […]
9 Retargeting Strategy Lessons from a SaaS Retargeting Agency
As a SaaS retargeting agency, we have had the fortune of exploring the digital marketing puzzle from a variety of lenses. With digital marketing platforms constantly evolving, it is hard enough to keep up with primary marketing strategies. That said, retargeting plays an even more critical role in the SaaS marketing funnel. Before we get […]
Crafting Your SaaS Social Media Strategy: Key Considerations
There is much to consider when launching and growing your SaaS, and your SaaS social media strategy is an important aspect of your larger marketing strategy that should not to be ignored. Marketing a SaaS product presents its own unique challenges. It is a subscription -not a physical product or software- that can sometimes be […]
Marketing Strategy for SaaS Products: A Guide for Founders
Let’s quickly assess your SaaS company. You’re a SaaS founder; you have a great idea that you’ve built out of creativity, technical expertise, and hard work. Maybe your SaaS is a better version of an existing product or service. Maybe it applies an existing concept to a new vertical (you’ve probably heard businesses saying something […]
Guide to Choosing the Right SaaS Digital Marketing Agency
So you’ve decided that it’s time for your SaaS company to look into hiring a SaaS digital marketing agency. Developing this business relationship, on which you’re willing to hang the potential success of your business, is critically important. Not only must you be clear on who the agency is and what they do best, you […]
Exploring the Types of Marketing Agencies in the SaaS World
Marketing is marketing, right? It all ends up being the same thing in the end. Anyone can do it. So why are there so many types of marketing agencies? True if you have infinite time to reach your marketing goals. But if you are like most of us – time-constrained & goal bound, read on […]
10 SaaS Privacy Policy Steps Every SaaS Company Should Adapt
Software as a service. It’s vital to how companies do business and have been for over a decade. But an effective SaaS product isn’t just about functionalities and customer service. They also have to deliver on data security and uphold a SaaS privacy policy for their customers. Without these assurances, there’s an inevitable credibility gap […]
Lead Scoring SaaS: Five Practical Applications & Benefits
As a SaaS business leader, you understand the critical importance of the customer experience with your product. That’s why SaaS companies collect reams of raw data on prospects and their activities within marketing efforts as well as freemium plans and other trial programs. In fact, there’s so much data that your sales and marketing teams […]
Understanding SaaS Churn Rate: A Comprehensive Guide
If there’s one thing that successful SaaS businesses bank on, it’s customer retention. This especially holds true for all SaaS businesses whose customer acquisition costs often outweigh the customer retention costs. It is, therefore, important for SaaS businesses to keep a tab on how much churn is happening and more importantly, why the SaaS churn […]
Unlocking SaaS Product Market Fit Success Strategies
As a SaaS entrepreneur, you have likely heard the ‘product-market fit’ phrase thrown around by VCs, angels, and advisors. Product-market fit (PMF) is that key ingredient to take your SaaS startup from existing to thriving. So today, let’s examine establishing SaaS product market fit and explain its relevance to your SaaS startup’s success. Here is […]
Mastering the Shift: Founder Led Sales to Inbound Marketing
When you founded your startup, you knew you had to sell the idea to your pilot customers, then your investors and finally the early adopters who understood the problem your SaaS was solving. But there comes a time when you are at crossroads to determine how to grow your company beyond outbound sales. Transitioning from […]