Choosing Between B2B SaaS Marketing Agency vs In House Teams
If you’re a SaaS company founder, CEO, or executive, you know the importance of having a solid marketing strategy in place. There’s a great deal at stake. Typically, SaaS companies invest 80-120% of their revenue in marketing and sales in the first five years of existence. The question of whether to handle marketing in-house or […]
Understanding Artificial Intelligence: How to Explain AI to Anyone
In a recent blog post, Bay Leaf Digital set out to help you explain Software as a Service to anyone outside the industry. You can’t talk about SaaS without understanding artificial intelligence, so today we’re going to do the same for AI. The stories in the news are inescapable and AI is dominating headlines. The […]
Why an ABM SaaS Strategy is Supreme and Worth Considering
Every day, the specialists at Bay Leaf Digital team help B2B SaaS companies grow with account-based marketing (ABM). Have you heard buzz about ABM? Are you wondering what it is and if it’s the right ABM SaaS marketing plan for your company? Our experts are ready with some answers to your questions. What is […]
Three Steps to Defining What is B2B SaaS to Anyone
Has anyone asked you The Question yet this week? “What is B2B SaaS?” It comes up often for anyone working in the industry. Do you have your SaaS basics answers ready? Here are three simple steps for explaining SaaS, all so clear and easy to grasp that anyone can understand. Begin with a SaaS […]
Decoding and Mastering SaaS PaaS IaaS DaaS FaaS
The world of software as a service is an increasingly complex one to navigate. With so many different types of cloud services (SaaS PaaS IaaS DaaS FaaS), it is beneficial for us as marketers to understand the nuances of each of these entities to develop effective marketing strategies. Cloud services are resources hosted by a […]
Improve SaaS Customer Retention While Pursuing Noble Missions
Corporate social responsibility (CSR) is good for business. In fact, the Harvard Business Review points out that 70% of Americans believe it’s important for companies to make the world a better place. Recent research from Forrester and Ivalua found that 69% of companies surveyed increased sales in response to a CSR initiative. That’s good news […]
Freemium vs Free Trial: Choosing the Best Fit
SaaS startups of all stripes have to face one sticky question at some point ‒ what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium vs free trial. Freemium vs Free Trial: Freemium With […]
Stretching Small SaaS Business Marketing Budgets for Early Wins
This year has seen plenty of SaaS business marketing stars join the firmament. And while the technology runs the gamut from cutting-edge AI to innovative content management, all the hottest SaaS companies have benefited from innovative marketing strategies. Here are seven companies showing us how SaaS business marketing is done. SeeData: Take the Spotlight […]
B2B Lead Nurturing: Effective Strategies Unveiled
What is B2B Lead Nurturing? B2B lead nurturing is a post-conversion SaaS marketing strategy wherein a string of communications or “marketing touches” are planned and automated with the intent of moving the lead closer to the sales funnel. While lead nurturing campaigns can be incredibly complex, the most common channel for them is email. […]
Unveiling Bootstrapped SaaS Companies and Their Success
Most SaaS startups struggle and eventually fail before they get off the ground. Those who succeed are often protected with a cushion of angel funding and nurtured by SaaS sales and marketing experts when they launch. But some become bootstrapped SaaS companies that have outsized success with little budget and no tech-savvy influencers behind them. […]
Build a SaaS Marketing Decision-Making Matrix for Your Strategy
The difference between strategy and execution in marketing is decision-making. Strategy is the combination of play calls that your SaaS marketing agency makes on your behalf. Execution is the set of tactics that the analysts will execute. We can show you stats on execution all day long, but at the end of the day, all […]
SaaS Buyer Personas: Navigating Each Phase of the Funnel
Effective marketing starts with research. Specifically, it starts with detailed audience research. While this may seem obvious – you can’t market to a group of people unless you know who those people are – the step of building relevant and accurate personas too often gets deprioritized. Whether you’re a large B2B SaaS organization with a […]