Boost SERP Rankings with Improved SaaS Technical SEO
When marketers consider SaaS SEO strategy, they usually think about on-page SEO, such as the careful research and placement of keywords in content and meta tags, and off-page SEO activities like link building and digital PR that boost the external authority signals pointing viewers to their website. With those scene-stealers grabbing the spotlight, it’s easy […]
Choose a Great SaaS Marketing Agency in Europe
As B2B SaaS companies seek to expand their market presence and refine their marketing strategies, many managers find themselves considering partnership with a SaaS marketing agency in Europe. It’s an idea worth exploring. With a wealth of experience handling diverse market dynamics, regulatory environments, and cultural nuances, European agencies can be valuable partners for companies […]
Overcome Objections with B2B Marketing for Technology Companies
The B2B technology sector continues to expand, and growth opportunities for software providers are on the rise. One recent McKinsey survey concluded that 53-69% of enterprises intend to increase tech spending in the next year, particularly around cloud, security, and IoT. However, converting those opportunities into revenue continues to pose a challenge for many organizations. […]
6 Things to Look for in a B2B Technology Marketing Agency
“A dream without a plan is just a wish.” – Katherine Paterson The global Software as a Service (SaaS) market reached $197B in 2023 and is expected to top $232B in 2024. (Statista). It’s an industry with almost unlimited opportunity, but it’s also highly competitive and grows more so every year. In 2012, the average […]
How to Get Clients in the Logistics Business: 7 Strategies
The Council of Supply Chain Management’s 2023 State of Logistics reports logistics accounts for 9.1% of the nation’s GDP. Logistics is a huge industry with continued growth. With thousands of providers to choose from, customers have the power to be selective. From one end of the supply chain to the other, logistics companies prioritize minimizing […]
6 Ways a Cybersecurity Marketing Agency Scales Your Company
McKinsey & Company reports that, “damage from cyberattacks will amount to about $10.5 trillion annually by 2025.” The market for products that mitigate risk is expanding accordingly. Research from Markets and Markets projects that the global cybersecurity market will reach $345.4 billion by 2026. However, this growth comes with its challenges. The cybersecurity landscape is […]
3 Powerful Table-Stakes Tactics When Marketing for Technology Companies
Every year, the tech industry grows increasingly competitive. It’s harder than ever for tech marketers to turn their effective strategies and creative campaigns into customers. Marketing for technology companies is further complicated by a need to do more with less. One recent LinkedIn report found that 26% of tech leaders are working with shrinking budgets. […]
Top B2B SaaS Marketing Benchmarks for your PPC Campaigns
Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. PPC is commonly associated with search engines like Google Ads and social media platforms including Facebook Ads. In […]
5 Effective Cybersecurity Marketing Tactics You Should Try
When you know that the FBI received 800,944 complaints of cybercrime in 2022, it comes as no surprise that cybersecurity is a booming market. The global cybersecurity market size exceeded $211B in 2022 and it is projected to surpass $700B by 2032, expanding at a CAGR of 12.58%. The services segment is expected to hold […]
Shine in Crowded Markets with Strategic Cybersecurity Content Marketing
Even as the digital revolution has completely transformed the way we live and work, it’s also given rise to new kinds of risk. Companies have stepped in with products to keep our data safe, leading to an active and crowded cybersecurity marketplace. Fortune Business Insights projects growth from $172.32B in 2023 to $424.97B in 2030, […]
Top 10 SaaS Trends for 2024: What to Look For
The world of SaaS is always changing. What will be the newest SaaS trends in 2025? See our coverage here! As we enter the new year, the SaaS industry continues to evolve at an unprecedented pace. With a market size projected to exceed $200 billion in 2024, the sector is poised for transformative changes in […]
Lead Generation for Logistics Companies to Attract Customers
The logistics industry is among the world’s most profitable. According to the 2023 State of Logistics report published by logisticsmgmt.com, “U.S. business logistics costs soared to $2.3 trillion over the course of 2022, growing 19.6% from 2021 and now representing 9.1% of the nation’s gross domestic product (GDP).” Even so, success can be hard to […]