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Ian Lipscomb | Growth Marketing Manager

Ian Lipscomb

Growth Marketing Manager
Ian Lipscomb connects acquisition to revenue for the B2B SaaS clients he manages at Bay Leaf Digital, where he owns PPC, content strategy, SEO, and CRM management. He works with clients in fintech, HR tech, and legal tech, specializing in website pages engineered for search, generative engine optimization (GEO), and conversion. Ian joined Bay Leaf Digital in 2025 after years as a freelance digital marketer for nonprofits and small businesses in his community, work that taught him to turn a small budget into effective programs that produce leads. He holds a degree in Digital Media Studies from the University of North Georgia, a foundation that shows up in how fluently he moves between creative execution and technical strategy. When Ian’s not at his desk, you’ll probably find him taking in the latest release at the local cinema.

 

Marketing specializations:
Website Conversion Optimization | HubSpot Management | PPC & Retargeting

 

What I do for fun:
  • Songwriting
  • Movie nights with friends at the theater
  • Fishing
  • Music festivals
  • Traveling to parts unknown
You have 5 minutes to prepare a TED talk. What's it called?

Bait, Don’t Switch: Lessons from Fishing with my Grandfather

Certifications

4
Hubspot (3)
BAY Team Badges (1) (1)
BAY Team Badges (3)
SEMrush seo
BAY Team Badges (4)
LinkedIn Marketing Labs Certified Professional: Marketing Strategy

Measurable Success

Increase in Organic Search Sessions
10 %
Increase in Homepage Engagement Time
1 x
Automation & Attribution Workflows Built in CRM Migration
10

Led website redesign to improve user experience and SEO performance, resulting in an increase in organic traffic and search visbility by 35%.

Monitored key performance metrics across email campaigns and organic social channels. Identified key trends and adjusted marketing strategy, increasing engagement by 13% across target demographics.

Led a full brand redesign that revitalized market presence and aligned visuals, messaging, and positioning with growth goals.

Eliminated 100% of server errors and returned 195 pages to search indexation in a three-month technical SEO engagement for an HRTech SaaS platform.

Grew demo requests 19.4% year-over-year and recovered 41 conversion paths that had been dying at broken URLs during a 90-day on-site SEO and CRO sweep for a FinTech SaaS client.

Consolidated three disconnected platforms into a single HubSpot source of truth, cleaning 40,000 records and returning two hours of weekly reporting time to the sales team.

Want to work with Ian?

Partner with Ian and our team of experienced SaaS marketing experts.