Launching a SaaS company can cost between a few thousand and 100 million dollars. But the majority of startups don’t get angel funding or venture
SaaS companies benefit from a broad range of customer acquisition models, and many have opted for freemiums. In the wild, however, freemium SaaS produce vastly
Have you recently paid a fortune for a well-crafted white paper but are now unsure of what to do with it? Or maybe you considered outsourcing
The struggle is real. Can a SaaS demo lessen the struggle? I have witnessed too many SaaS startups think that their product will out-perform, out-rank
Many SaaS businesses assume they must offer a SaaS free trial – it’s just what you do. But it may be smarter to take a
SaaS marketing analytics allows marketers to learn about the effectiveness and efficiency of their efforts in driving leads. There are four key metrics to be
Companies go through rebranding for many reasons. Maybe your product has expanded or changed significantly, it’s time for a market repositioning, or there’s been a
I’m constantly observing how SaaS startups contemplate their pricing strategy. And for good reason they look into a freemium SaaS models. If they underprice their offer, it
In the past several years, SaaS companies have accounted for the majority of software IPOs in the U.S. And in 2018, the trend strengthens. Investors are feeling
The delivery and management of subscription-based software in the cloud is on the rise and shows no sign of slowing down. The traditional on-premise software
Offering a demo can be beneficial in converting prospects. If it takes a long time for people to experience the value of the product, it’s
If you are reading this article about SaaS marketing metrics, chances are you are familiar with the SaaS business model. A SaaS business depends on
What is SaaS Marketing? SaaS marketing is a type of marketing that specifically focuses on promoting and acquiring leads for subscription-based SaaS products. SaaS, also
Even if your SaaS product has a short sales cycle, convincing prospects to open your emails can be challenging. Your leads, hot prospects, and customers
As a SaaS marketer, your prospects fall anywhere and everywhere in the sales funnel. To handle all these different target audiences, you’ve built content, offered
As we discussed in our previous post, SaaS marketing requires us marketers to take a slightly different approach to promoting products and services. And the
Given that 59%of B2B SaaS marketers cite email as their most effective channel for generating revenue, SaaS email marketing is obviously a digital marketing channel
Many B2B marketers face a similar dilemma: Few people look for your products or services by name in search engines like Google. Instead, their searches
No one expects a change in business model to be easy. On premise vs off premise is a decision to not take lightly. That said,
Today’s global software-as-a-service (SaaS) industry generates about $209 billion in revenue but when did SaaS start? The core concept of online service applications, however, began
Web analytics implementation is a bit like buying a car. If you do your research and planning before you go to the dealer, you will
When a website’s content or pages change during the course of its evolution, its analytics tags could get inadvertently impacted. And when that happens, the
Analysts, it’s time to stop struggling with capturing mailto click data for accurate email click tracking. If you’re one of the many analysts out there
Marketers and web analysts, if you’ve ever wished that you could do some simple link tracking on your site without getting your development team involved,
Have you ever tried to unravel spaghetti? It is hard and messy and just so tempting to throw it against the wall to see what
We’ve heard it time and time again that content is king and distribution is queen. Yet when will more content marketers assign content marketing performance
After several years of hunting, the great digital analyst remains as elusive as the snipe. And it isn’t because of the lack of articles written
