Drive Success with B2B SaaS Growth Marketing Expertise

Partner with experienced specialists who can build brand momentum and fill your SaaS pipeline with leads.

Are You...

...a B2B SaaS company with proven product-market fit and a roster of clients, looking for an agency who will create and implement a custom marketing plan to help you scale?
...a growing organization primed to say goodbye to in-house DIY marketing and hello to an expert B2B marketing agency?
...somewhere in between?

We know what you need to succeed.

We See You

Scaling a SaaS is a long-term, multi-touch effort. Overcoming common challenges requires the insight, skill, and talents of a B2B SaaS agency of marketing.

Why Bay Leaf Digital?

SaaS marketing is all we do. B2B SaaS growth marketing is unique. We have marketing mastery of all stages of the buyer’s journey. And we take to new verticals like a duck to water. With our help, SaaS companies like yours have:

Find the Competitive Edge You Need to Conquer B2B SaaS Growth Marketing with Bay Leaf Digital

What Do SaaS Leaders Say About Working with Us?

"For the first month since January of last year, we saw the highest new member net! We’d gone a year and a half with zero growth. With the help of Bay Leaf Digital we are seeing numbers we’re excited about!"

"When TrueFort first engaged with the Bay Leaf team, we had no digital marketing program and needed to quickly stand up our paid search and social programs. The Bay Leaf team immediately took control of our LinkedIn and Google Ads, showing impressive lead generation results within a month. The consistent quality of leads was high enough that we expanded our relationship."

"I just wanted someone who would talk to me in plain English, actually dig in with us, help us build something real, and bring expertise we could trust. Bay Leaf Digital has been exactly that."

Bay Leaf Digital is on Your Side with Bespoke B2B Marketing Solutions

Our team has experience helping organizations of every size gain market share by closing gaps in marketing services, providing expert strategy services, and seamlessly coordinating efforts.

Your company is unique and your path to success will reflect that. At Bay Leaf Digital, every B2B SaaS marketing plan we create is custom built from the ground up. Our strategies will meet you where you are and take you where you want to go.

Which Package is Right for You?

Best for: Companies that have established PMF and are ready to establish brand presence and accelerate customer acquisition with formal market research accompanied by design and implementation of early-stage growth strategies.

Best for: An established SaaS looking to grow quickly with a comprehensive marketing solution that includes creative strategies to build brand awareness and generate leads with nurture-to-demo engines across multiple channels.

Best for: Any organization that has filled some of the seats at the marketing table but needs help with particular roles – strategy, analytics, copywriting and more.

Solutions by Industry

Marketing that fits your market

It takes more than generic marketing to scale a niche SaaS. We’ve got the vertical expertise, proven strategies, and enthusiastic creativity you need to grow.

Set Your Expectations High.
Our Pledge to You:

FAQs

How long does it take to see results from growth marketing?

Your timeline is unique and will depend on your channels and goals. Paid campaigns can drive results in weeks, while SEO and content often take months. Most B2B SaaS companies see meaningful gains within three to six months with consistent strategy and execution.

How do I define a growth strategy for my B2B SaaS?

To create a growth strategy, start by identifying your ideal customer profile and buyer journey, then align marketing tactics with each stage of the funnel. A strong strategy should include positioning, messaging, campaign planning, and metrics to track progress and adjust based on performance and market feedback.

What's the difference between demand generation and lead generation?

Demand generation builds long-term interest and brand awareness, while lead generation focuses on capturing contact information from qualified prospects. Both are essential to B2B SaaS growth marketing, but demand gen fuels the pipeline and lead gen converts interest into action.

What’s the best go-to-market (GTM) strategy for a B2B SaaS?

There is no one-size-fits-all GTM strategy. The right approach depends on your product maturity, pricing model, and audience. Most B2B SaaS companies benefit from a hybrid of inbound marketing, outreach, and product-led growth elements.

How do I set up a scalable lead generation engine?

Effective lead generation requires a system that attracts, nurtures, and qualifies leads through a mix of paid, organic, and partner channels. Automate where possible, track conversion metrics, and align with sales so your pipeline grows efficiently as your product and team scale.

Should I build an internal team or work with a growth agency?

First, identify your resources and define your goals. A B2B SaaS marketing agency can fill gaps quickly and offer specialized skills. Internal teams provide deeper product knowledge. Many successful companies start with an agency first and gradually move critical roles in-house as they gain traction.