9 Retargeting Strategy Lessons from a SaaS Retargeting Agency
As a SaaS retargeting agency, we have had the fortune of exploring the digital marketing puzzle from a variety of lenses. With digital marketing platforms constantly evolving, it is hard enough to keep up with primary marketing strategies. That said, retargeting plays an even more critical role in the SaaS marketing funnel. Before we get […]
Marketing Strategy for SaaS Products: A Guide for Founders
Let’s quickly assess your SaaS company. You’re a SaaS founder; you have a great idea that you’ve built out of creativity, technical expertise, and hard work. Maybe your SaaS is a better version of an existing product or service. Maybe it applies an existing concept to a new vertical (you’ve probably heard businesses saying something […]
Mastering the Shift: Founder Led Sales to Inbound Marketing
When you founded your startup, you knew you had to sell the idea to your pilot customers, then your investors and finally the early adopters who understood the problem your SaaS was solving. But there comes a time when you are at crossroads to determine how to grow your company beyond outbound sales. Transitioning from […]
SaaS Inbound Marketing: Standing Out in a Crowded Market
The pluses that make “software as a service” a great value for your customers are also the challenges that make its marketplace unique: Barriers to entry and startup costs are low, but it’s also quick and easy for your customers to cancel their service and switch to one of your competitors. To stay on top […]
Launch a New Image by Rebranding a Website and Other Assets
Companies go through rebranding for many reasons. Maybe your product has expanded or changed significantly, it’s time for a market repositioning, or there’s been a merger or acquisition as part of a growth leap. Executed well, a rebranding can take companies to new levels of success. In 1996, when Federal Express became FedEx, the company […]
What is SaaS Marketing? Key Strategies, Tactics and Metrics
What is SaaS Marketing? SaaS marketing is a type of marketing that specifically focuses on promoting and acquiring leads for subscription-based SaaS products. SaaS, also known as Software as a Service, is a way in which businesses sell their products in cloud-based applications with regular updates and added functionality. Compared to businesses with physical products […]
Three Tips for Better Email Marketing for SaaS
Even if your SaaS product has a short sales cycle, convincing prospects to open your emails can be challenging. Your leads, hot prospects, and customers are all in various stages of the sales funnel. Delivering the right message, at the right time, to the right person is difficult. Not to mention the delicate balance you […]
B2B SaaS Email Marketing Strategies The Pros Use For Success
Given that 59%of B2B SaaS marketers cite email as their most effective channel for generating revenue, SaaS email marketing is obviously a digital marketing channel worth learning. Just look at these stats from HubSpot’s 2021 State of Marketing Report. SaaS email marketing in B2B SaaS is extremely effective for targeting lower funnel prospects. Put another […]