Author: Meghann Hawes

Meghann Hawes holds an MA in International Relations from Boston University. Before taking a position at Bay Leaf Digital in 2021, she worked at government agencies, large corporations, and small businesses, and in industries as varied as technology, land management, environment, tourism, and hospitality. Meghann brings everything that she learned about sales, marketing and management of people to projects to her current work. A native of Connecticut, She has made her home in Puerto Rico for 18 years where she spends her spare time teaching people to bring all their senses to their time outdoors in nature as a Certified Forest Bathing Guide.

Holistic Digital Marketing Plans for Software Companies

Build holistic digital marketing plans for software companies that drive pipeline. Get best practices, frameworks, and components for B2B SaaS growth.

SaaS B2B Lead Generation Telemarketing and Cold Outreach Best Practices in 2026

In 2026, SaaS B2B lead generation telemarketing works best when phone outreach follows digital intent signals. Build a smarter outbound strategy with our tips.

6 Top SaaS Branding Strategies That Win Buyers Before the Demo in 2026

B2B SaaS buyers build their shortlist before contacting sales. These 6 branding strategies get your company on that shortlist in 2026.

7 Best Practices in Marketing Automation for B2B SaaS

Automation has become a cornerstone of modern B2B SaaS marketing. Done well, it saves time, strengthens lead nurturing, and creates consistency across the buyer’s journey. The challenge is that, while automation promises (and delivers!) efficiency, failing to adhere to best practices in marketing automation for B2B SaaS can just as easily create roadblocks that cost […]

Steer Clear of These 5 Costly HubSpot B2B Marketing Mistakes

HubSpot is an all-in-one customer relationship management (CRM) platform that unites marketing, sales, service, and operations tools in one system, enabling teams to share data, automate processes, and measure impact in real time. HubSpot B2B marketing leverages this platform’s capabilities around email automation, lead nurturing workflows, landing pages, ads integration, social media scheduling, analytics, and […]

AI-Driven Vibe Marketing Builds Brand Relationships

In a viral 2023 post, Twitter (X) user Andrej Karpathy described spending his weekend using AI tools and plain-language prompts in a whole new way that he called “vibe coding.”

B2B SaaS Content Marketing Strategy Quality vs. Velocity

Every SaaS company is fighting to grow fast, stay relevant, and not crash halfway there.

Correct and Avoid Inbound SaaS Marketing Strategy Mistakes

Building a winning inbound SaaS marketing strategy takes more than knowing the latest digital trends.

5 SaaS B2B Lead Generation Process Optimization Strategies

Every growing B2B business has to prioritize generating and converting high-quality leads. This is especially crucial for SaaS companies. Scaling depends on recurring revenue, yet many organizations struggle to create the steady flow of qualified leads they need to succeed. When multiple decision-makers, extended buying cycles, and complex customer needs are involved, nurturing prospects from […]

Strategies and Tactics to Fill Any B2B SaaS Marketing Funnel

A great B2B SaaS marketing funnel guides potential customers on a structured journey that nurtures their interest, builds trust, and prepares them to become users. Every stage of the funnel plays a critical role in turning interest into qualified leads, ensuring they’re the right fit before transitioning to the sales team. Expertly conceived and executed, […]

B2B SaaS Demand Generation Adds Customers and Boosts Revenue

For B2B SaaS providers, demand generation is a major component in improving customer acquisition and, therefore, profitability.

The Ingredients of a Great B2B SaaS Marketing Plan

Once you’ve created and documented your B2B SaaS marketing plan, it’s time to put your strategies into action. In this blog, we’re sharing our secret recipe for SaaS success. Every ingredient has been carefully chosen and tested by the Bay Leaf Digital team. Experience has shown us that the right combination of these tactics will […]