B2B SaaS Email Marketing Strategies The Pros Use For Success
Given that 59%of B2B SaaS marketers cite email as their most effective channel for generating revenue, SaaS email marketing is obviously a digital marketing channel worth learning. Just look at these stats from HubSpot’s 2021 State of Marketing Report. SaaS email marketing in B2B SaaS is extremely effective for targeting lower funnel prospects. Put another […]
6 Tips to Boost SaaS Marketing SEO: Strategies for Success
Many B2B marketers face a similar dilemma: Few people look for your products or services by name in search engines like Google. Instead, their searches revolve around the exact challenges that your product or service solves. So the key to getting traction in SaaS marketing SEO for B2B is figuring out the answers that your […]
When Did SaaS Start: Pioneers Who Shaped the Future
Today’s global software-as-a-service (SaaS) industry generates about $209 billion in revenue but when did SaaS start? The core concept of online service applications, however, began in 1961 by a computing pioneer better known as a founding father of artificial intelligence: John McCarthy. When Did SaaS Start? Researching at MIT, McCarthy officially unveiled the idea […]
Web Analytics Implementation: Best Practices & Strategies
Web analytics implementation is a bit like buying a car. If you do your research and planning before you go to the dealer, you will walk away with what you need at the price you want to pay. Else, you may come home with what you didn’t want and then some. For setting up web […]
How to Execute a Web Analytics Audit
When a website’s content or pages change during the course of its evolution, its analytics tags could get inadvertently impacted. And when that happens, the integrity of the site’s web analytics comes into question. A typical ecommerce site has anywhere from three to five data feeds going into its analytics tool. These feeds include website […]
How to Implement Email Click Tracking with Google Tag Manager
Analysts, it’s time to stop struggling with capturing mailto click data for accurate email click tracking. If you’re one of the many analysts out there who use Google Analytics, you may have completely deleted all of your mailto links and replaced them with a single Contact Us form. But for those of you who kept […]
Mastering Google Tag Manager Link Click Tracking
Marketers and web analysts, if you’ve ever wished that you could do some simple link tracking on your site without getting your development team involved, boy, do I have news for you. With Google Tag Manager, you can now track when people clicked on a single link, a few links, or all links on your […]
SEO Link Analytics – The Key to SEO Goodness
Have you ever tried to unravel spaghetti? It is hard and messy and just so tempting to throw it against the wall to see what sticks! What does that have to do with SEO link analytics you might ask? Everything and, well, nothing. While not as tasty as spaghetti, understanding backlink profiles can be just […]
What Makes for a Great Digital Analyst
After several years of hunting, the great digital analyst remains as elusive as the snipe. And it isn’t because of the lack of articles written about these elusive people. A Google search shows at least 10 such articles on this topic. Then why in the world am I writing about the attributes of a great […]
Optimizing Marketing Audience Analysis for SaaS Success
What do bad dates, bad interviews, and ineffective marketing have in common? They are a complete waste of time and effort. If you’re trying to pitch your SaaS products or create a memorable brand, spending time on this crucial prep work sets you up right. Defining what you’re about and who you’re going after BEFORE […]
The Why and How of SEO For Saas Demand Analytics
Are you swimming or drowning in the ocean of SEO keyword data? A big issue facing SEO analysts today is getting their arms around the extremely large data set of search terms for which their website could rank. More often than not, analysts end up using a list of the top <put your number here> […]
SEO Analytics – Sophisticated Analytics for Sophisticated Search Algorithms
There was a time when measuring SEO performance was no big deal. Marketers just collected the top 20, 40, or 100 high volume keywords and focused on those to improve their SEO performance. Then about three years back, things started changing. Looking back at the changes that Google made, it is now obvious that Google […]