SaaS Inbound Marketing: Standing Out in a Crowded Market
The pluses that make “software as a service” a great value for your customers are also the challenges that make its marketplace unique: Barriers to entry and startup costs are low, but it’s also quick and easy for your customers to cancel their service and switch to one of your competitors. To stay on top […]
Top 5 Free Saas Tools to Empower Your Startup
Launching a SaaS company can cost between a few thousand and 100 million dollars. But the majority of startups don’t get angel funding or venture capital early in their lifecycles. In fact, 60% of Inc. 500 CEOs kicked off their first companies with less than $10,000. If, like those CEOs, you’re one of the bootstrapping […]
Exploring the Pros and Cons of the Freemium SaaS Model
SaaS companies benefit from a broad range of customer acquisition models, and many have opted for freemiums. In the wild, however, freemium SaaS produce vastly different outcomes. The average conversion rate hovers between 2 and 5%, but some companies like Slack have seen rates as high as 30%. With these mixed results, there’s plenty of […]
Why the SaaS Demo Holds More Weight Than a Free Trial
The struggle is real. Can a SaaS demo lessen the struggle? I have witnessed too many SaaS startups think that their product will out-perform, out-rank and out-sell the competition and before they reach their dreams of achieving critical mass, they wind up closing their doors. And it was not because their software wasn’t a great […]
The SaaS Free Trial Dilemma: To Offer or Not?
Many SaaS businesses assume they must offer a SaaS free trial – it’s just what you do. But it may be smarter to take a hint from Hamlet and consider the question more deeply. Is a SaaS free trial really the best way to attract subscriptions and long-term customers? Why Offer a SaaS Free […]
Marketing Analytics: Simplifying B2B Website Visitor Tracking
SaaS marketing analytics allows marketers to learn about the effectiveness and efficiency of their efforts in driving leads. There are four key metrics to be used for measuring SaaS B2B website visitor tracking success – traffic, conversion, quality, and cost. Of these four, I am going to focus on traffic in this article. Before we […]
Exploring Popular Freemium SaaS Models for Companies
I’m constantly observing how SaaS startups contemplate their pricing strategy. And for good reason they look into a freemium SaaS models. If they underprice their offer, it could lead to a downward spiral of support and a red bottom line. If they over-price their services, then they could miss out to a less expensive competitor and never […]
Public SaaS Companies That Had IPOs in 2018
In the past several years, SaaS companies have accounted for the majority of software IPOs in the U.S. And in 2018, the trend strengthens. Investors are feeling confident about the subscription business model and the value of the SaaS market, which is expected to reach $55 billion in 2018 and $75 billion by 2020. Here’s 10 of the most exciting, newly public SaaS companies for 2018: […]
The Pros and Cons of SaaS Business Models
The delivery and management of subscription-based software in the cloud is on the rise and shows no sign of slowing down. The traditional on-premise software model is quickly becoming a relic of the past. So what are the pros and cons of SaaS models compared to a traditional software offerings? The Pros and Cons of […]
Saas Demo Best Practices: 5 Tips and Advantages
Offering a demo can be beneficial in converting prospects. If it takes a long time for people to experience the value of the product, it’s complicated to set up or learn, or there’s no additional value in the paid version, free trials may be hurting your business. So for some SaaS companies, it makes more […]
Essential SaaS Marketing Metrics to Track Success
If you are reading this article about SaaS marketing metrics, chances are you are familiar with the SaaS business model. A SaaS business depends on recurring revenue from its subscription products usually in the following three ways: Acquiring paying subscribers Retaining existing subscribers Up-selling to higher margin subscription-based products Each of these methods start with […]
What is SaaS Marketing? Key Strategies, Tactics and Metrics
What is SaaS Marketing? SaaS marketing is a type of marketing that specifically focuses on promoting and acquiring leads for subscription-based SaaS products. SaaS, also known as Software as a Service, is a way in which businesses sell their products in cloud-based applications with regular updates and added functionality. Compared to businesses with physical products […]