You Will be in Good Company
What You Can Expect
Crystal clear direction on who to target, how to get them to listen to you (and make your competition jealous).
Elevate your brand via industry specific content that will turn heads, catch fire, and stand out from the noisy crowd.
Quality Leads at a Lower Cost
Generate more Marketing & Sales Qualified Leads (MQLs & SQLs) at a lower price than you're paying now.
Take Your Marketing to the Next Level
Land more customers. Soar past your competitors.
All it takes is a results-driven approach and a strong, knowledgeable SaaS marketing team.
Drive Results Fast with a Full Service SaaS Growth Partner
With our full set of B2B SaaS marketing services, you'll hit the ground running quickly (it beats ramping up expensive FTEs).
SaaS Analytics & Advertising Intelligence
Shine a light what's working and what's not.
Team up with our SaaS Analytics & Ad Intelligence experts who will provide the insight you need to make the right decisions about where to showcase your SaaS solution. Know where to position your precious advertising dollars that will lead to more qualified leads.
PPC Campaign Management for SaaS Companies
Partner with Google Ads certified pay-per-click (PPC) specialists and be confident you're advertising dollars are being spent wisely to attract the right kind of traffic. With Bay Leaf, you'll have a team of experts skilled in creating ad campaigns and optimization (Google, Capterra, LinkedIn, and more).
SEO for SaaS
Amplify your Google traffic while outsmarting your competition. Learn what you're competition is doing (and what they're not). Our team of SEO experts will help you get focused on the keywords and topics that will resonate with your target audience, sending strong signals to Google, Yahoo and Bing to move you up the ranks.
SaaS Content Marketing Services
Establish thought leadership in your industry while cutting through the noise.
Let's partner together on telling your story in a way that will get their attention better than the competition. Craft the right message through the right medium (ebook, case study, articles, guides, etc.) in a way that create authority and credibility.
Social Media for B2B SaaS Companies
B2B companies experience headaches every day.
You are the aspirin.
Insert your pain-solving message into LinkedIn, Facebook, and other social channels so you get their attention. The result? More rich conversations, appointments and demos (SQLs).
Email Marketing & Lead Nurturing
Send segmented drip email campaigns that deliver the most relevant message (by industry, product interest, etc.) to your contacts to push them from awareness to consideration and ultimately decision-making stages.
With Bay Leaf, you're partnering with a team skilled in email marketing and lead nurturing. The result? More prospects reading your emails, engaging with your content, and receptive to trying out your solution and/or having a conversation with your sales team.
SaaS Marketing Isn't One-Size-Fits-All.
Here's How the Strategies Differ Based on Your Current State
Pre-Product Market Fit (PMF)
If you're a startup that has identified a need in the market but your solution has not been proven to the masses, you'll identify as a Pre-PMF.
If you're searching for the right growth agency to tell you story, create brand awareness that leads to serious, qualified leads, we'd love to help you achieve PMF status.
Emerging SaaS Company
If you're an SaaS company that has proven its PMF but not yet widely known or efficient at acquiring new customers, you'll identify as an emerging SaaS.
Learn how investing in marketing and sales will help you penetrate market share so you can boost your sales pipeline and close more deals faster.
If you're an established brand with a desktop and/or on-premise solution that's wanting to transition to SaaS, you'll identify as a SaaS transitionary.
Learn how we'll help you market from the traditional software company to an innovated subscription based model, while growing your current customer base.