SaaS SEO Strategy
How Visible is Your Business to Users who are Searching for a Solution?
The leads you’re looking for are out there, and they’re looking for you. They won’t be able to find you if you don’t prioritize effective SEO as part of your B2B SaaS marketing strategy, along with paid advertising campaigns and content marketing.
A solid SaaS SEO strategy builds brand awareness, attracts potential users and generates qualified leads for your sales team. Organic search engine optimization is affordable, scalable, and growth-focused. Sending stronger signals to search engines is a marketing tactic with long-term benefits that compound over time.
Unlock the Benefits of a Great B2B SaaS SEO Strategy
Exponential Growth
Watch as your SaaS website starts crawling up keyword rankings and appearing at the top of search engine results pages (SERPs). Target all stages of the marketing funnel with informational, solutions-oriented, and decision-maker content.
Reduce Expenses
When you’re spending money every time someone visits your website from a paid ad, those pay per click (PPC) costs can add up! Investment in organic search pays back over and over.
Boost Brand Awareness
Position your company as an industry leader with top search engine results and build an audience that can be re-targeted.
Discover the Power of SEO Done the Bay Leaf Digital Way
SEO is not a one-size-fits-all strategy. Our experts begin by understanding where your business is at and where your website fits within your competitive industry landscape. From there, we determine what it’s going to take to get you where you want to go.
1. Meticulous Discovery
Before we even begin to look for the right keywords for your company, we conduct thorough industry, vertical and competitor investigation, understanding everything about you and the marketplace in which you operate.
We get to know your ideal customer profile (ICP) so we can figure out where to find decision-makers at every stage of the buyer’s journey and how to let them know that your product is the solution they need.
2. Keyword Research
Next, we use what we’ve learned to choose carefully targeted keywords that will boost search engine visibility and amplify organic traffic.
We look for keywords that match search intent at every stage of the buyer’s journey and then put your SaaS product in front of the right audience, generating interested and qualified leads.
3. Website Optimization
We take a multi-faceted approach to ensure your website is sending the right signals to search engines. On-site SEO includes carefully curated and optimized keyword placement, internal linking and website architecture analysis.
Coupled with technical SEO, we ensure that search engines won’t just see your site – they’ll love it and push it to the top of result pages.
4. SEO-Optimized Content Marketing
Content is the backbone of any great SaaS marketing strategy. Our expert content department will take your keywords and weave them into social media posts, blogs, eBooks, and more that will engage and delight readers, quickly building thought leadership and converting many of them into the qualified leads your sales team needs.
It’s a multi-touch, multi-stage process that establishes EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) as defined by Google and reaches decision makers at the bottom, middle, and top of the funnel.
5. Brand Amplification
Our team vigorously explores various channels and types of paid and unpaid media to identify and emphasize opportunities that acquire high domain authority backlinks and enhance your visibility.
Beyond securing placements on directories and listicles, we excel at strategically identifying and placing links where they’ll garner attention. Once in place, we continuously monitor and leverage SEO link analytics to ensure their maximum impact.
6. Monitor, Measure and Modify as Needed
Experience has taught us that SEO is an ongoing, never-ending process. That’s why we monitor activity based on keywords including page ranking and traffic to your website, then stick with what’s working and make changes based on what we uncover.
Finally, we’ll take regular deep dives into analytics and KPIs including ranking, traffic, and conversion to help us understand what’s working and where there’s room for improvement.
SaaS SEO FAQs
There are three main components to any well-constructed SEO strategy, and we leverage them all:
- On-site SEO encompasses elements within your website that improve its visibility in search engine results, including careful keywording of pages and relevant content along with the optimization of meta tags.
- Offsite SEO includes a variety of strategies implemented outside of your own website environment to improve its search engine rankings. This might include high-quality backlinks from reputable sites, social media marketing, guest blogging, influencer relationships, and online reputation management.
- Technical SEO involves numerous “under-the-hood” steps such as improving site speed and core web vitals, creating an XML sitemap, and eliminating duplicate content that enhance your website’s crawlability and indexability by search engines.
While the bulk of SEO work is done in the initial stages of the project, don’t listen to anyone who tells you that SEO is a “set it and forget it” kind of effort. That’s just not how it works. Great SEO is an ongoing process requiring constant vigilance.
Skilled SaaS marketers continuously monitor website visits and campaign results and use what they learn to make data-driven decisions. Your SEO managers should regularly dedicate time to tweaking content, improving page speed, and adjusting to changing algorithms.
Investing in an SEO strategy developed and implemented by experts maximizes any company’s online visibility and growth potential. Professional marketers have the knowledge and experience necessary to understand complex search algorithms and market trends, using SEO to deliver targeted organic traffic and a significant competitive advantage. When you work with a SaaS marketing SEO agency, you gain access to a team that might include SEO specialists, expert content writers, and data analysts – usually for less than it would cost to hire just one in-house staff member.
At Bay Leaf Digital, SEO is part of a holistic approach to B2B SaaS marketing. We take everything that we learn during discovery and research and integrate it into each aspect of the marketing strategy that we custom design for your company. Then we use cutting-edge technology to analyze results and pivot as necessary to give you maximum ROI in a minimum timeframe.
"For the first month since January of last year, we saw the highest new member net! We’ve gone a year and a half with zero growth. With the help of you and your team we are seeing numbers we’re excited about!"
"Bay Leaf has been a wonderful extension to our team. In addition to learning our industry and delivering vertical-specific content, they’ve helped us overcome numerous marketing challenges, from increasing organic traffic to strengthening website conversion and making our site secure."
“Bay Leaf Digital has exceeded expectations to date. We are seeing impressive growth and results from our in-bound lead generation. We have a completely working machine, producing quality business opportunities on a consistent basis.”
Need to Up Your SEO Game?
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