Simply put, content marketing is the process of converting onlookers into believers of your brand.
Once your content marketing strategy is fully implemented and mature, you can look forward to a steady stream of prospects turning into customers, and customers turning into loyalists.
Content marketing isn’t a new marketing channel and it doesn’t take budget away from existing channels. Content marketing is intended to work within your existing marketing budget and fits well into traditional marketing plans. The content marketing cycle has three distinct steps that are repeated over and over to deliver steady results.
The three steps of the content marketing cycle are: Create, Share, and Measure.