SaaS SEO

Interested in SEO but not sure what is involved, how to get started, and what can be gained? Let’s take a high-level look at SEO

As a B2B SaaS marketer, I’m often asked by clients (especially SaaS startups), which software directory they should be “active” in. By “active”, that means

As we discussed in our previous post, SaaS marketing requires us marketers to take a slightly different approach to promoting products and services. And the

Many B2B marketers face a similar dilemma: Few people look for your products or services by name in search engines like Google. Instead, their searches

Have you ever tried to unravel spaghetti? It is hard and messy and just so tempting to throw it against the wall to see what

Google blocked this and Google hid that.  How many times have you heard these phrases before?  Time to look past the obstacles Google is throwing

Are you swimming or drowning in the ocean of SEO keyword data? A big issue facing SEO analysts today is getting their arms around the

There was a time when measuring SEO performance was no big deal. Marketers just collected the top 20, 40, or 100 high volume keywords and

In 2011 Google Plus was born and was almost immediately met with a mixture of skepticism and disapproval.  It was even the butt of quite

How many times have you walked into a store just to find the right shirt in the size you were looking for isn’t there anymore?

Whether you’ve been naughty or nice plays a big role in where the search engines will list you.  Good guys at the top, bad guys