SaaS Marketing Resources

If you’re a SaaS company founder, CEO, or executive, you know the importance of having a solid marketing strategy in place. There’s a great deal

In the most basic terms, marketing analytics refers to measurement of the marketing effort to determine how to improve the outcome. That outcome could be

Helena Ronis is no stranger to envisioning and building startups. So when she saw an opportunity to solve for a previously unaddressed hole in today’s

For anyone following the innovations happenings in the contact center technology space, one can’t help but notice how artificial intelligence (AI) is all the rage.

Contact center technology has come a long way in a very short time. Just a year ago, the emphasis was on omnichannel solutions that provided

The funny thing about web analytics is that you can make it as simple as you want, or as complicated as you have resources or

After several years of hunting, the great digital analyst remains as elusive as the snipe. And it isn’t because of the lack of articles written

As I am typing this article, publishers are hard at work rewriting college textbooks. Pages of pie charts that once conveyed the effectiveness of billboards,

Hello, small business owner! Whether out of necessity or desire, you are a do-it-yourselfer. What’s not to love about people who have a desire to

Given the wide range of tools and resources on the internet today, a person could literally launch a web site in under an hour.  You could

Would you give your banking password to your grocer? Or your car keys to your drycleaner? Probably not. In the realm of internet operations, however,