For SaaS companies of every size, marketing is not just a function—it’s a driving force that propels growth, fosters innovation, and shapes customer experiences. The
If you’re a SaaS company founder, CEO, or executive, you know the importance of having a solid marketing strategy in place. There’s a great deal
In the most basic terms, marketing analytics refers to measurement of the marketing effort to determine how to improve the outcome. That outcome could be
Helena Ronis is no stranger to envisioning and building startups. So when she saw an opportunity to solve for a previously unaddressed hole in today’s
For anyone following the innovations happenings in the contact center technology space, one can’t help but notice how artificial intelligence (AI) is all the rage.
Contact center technology has come a long way in a very short time. Just a year ago, the emphasis was on omnichannel solutions that provided
As I am typing this article, publishers are hard at work rewriting college textbooks. Pages of pie charts that once conveyed the effectiveness of billboards,
Hello, small business owner! Whether out of necessity or desire, you are a do-it-yourselfer. What’s not to love about people who have a desire