5 Wins You Can Achieve With SaaS Marketing Analytics
In the most basic terms, marketing analytics refers to measurement of the marketing effort to determine how to improve the outcome. That outcome could be
In the most basic terms, marketing analytics refers to measurement of the marketing effort to determine how to improve the outcome. That outcome could be
Helena Ronis is no stranger to envisioning and building startups. So when she saw an opportunity to solve for a previously unaddressed hole in today’s
For anyone following the innovations happenings in the contact center technology space, one can’t help but notice how artificial intelligence (AI) is all the rage.
Contact center technology has come a long way in a very short time. Just a year ago, the emphasis was on omnichannel solutions that provided
The funny thing about web analytics is that you can make it as simple as you want, or as complicated as you have resources or
As I am typing this article, publishers are hard at work rewriting college textbooks. Pages of pie charts that once conveyed the effectiveness of billboards,
Hello, small business owner! Whether out of necessity or desire, you are a do-it-yourselfer. What’s not to love about people who have a desire to
Given the wide range of tools and resources on the internet today, a person could literally launch a web site in under an hour. You could
Would you give your banking password to your grocer? Or your car keys to your drycleaner? Probably not. In the realm of internet operations, however,
In my previous post, I covered my top 3 rules for A/B testing. I’ll continue where I left off and will wrap up the remaining
My first post ever is about the A/B testing lessons I picked up through years of experience optimization testing at various companies. I started out