SaaS Wire

SaaS Marketing Analytics – Website Traffic Simplified

This is the second article in the series about SaaS marketing analytics. As a recap, SaaS marketing analytics allows marketers to learn about the effectiveness and efficiency of their efforts in driving leads. There are four key metrics to be used for measuring SaaS marketing success – traffic, conversion, quality, and cost. Of these four, …

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The Ingredients of a Great SaaS Marketing Plan

Marketing plans for SaaS companies can get fairly complex. These typically include attracting prospects, converting them to customers, retaining those customers and growing the revenue per user. To succeed, marketers need a detailed plan of action customized for their service as well as for the step in the conversion funnel. Like a favorite holiday meal, your plan will be tailored to your audience, but there …

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5 Popular Freemium Business Models SaaS Companies Should Know About

I’m constantly observing how SaaS startups contemplate their pricing strategy. And for good reason.  If they underprice their offer, it could lead to a downward spiral of support and a red bottom line. If they over-price their services, then they could miss out to a less expensive competitor and never be given the opportunity to showcase the …

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Public SaaS Companies That Had IPOs in 2018

In the past several years, SaaS companies have accounted for the majority of software IPOs in the U.S. And in 2018, the trend strengthens. Investors are feeling confident about the subscription business model and the value of the SaaS market, which is expected to reach $55 billion in 2018 and $75 billion by 2020.    Here’s 10 of the most exciting, newly public SaaS companies for 2018:  …

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What is SaaS Marketing Analytics?

If you are reading this article, chances are you are familiar with the SaaS business model. A SaaS business depends on recurring revenue from its subscription products usually in the following three ways: Acquiring paying subscribers Retaining existing subscribers Up-selling to higher margin subscription-based products Each of these methods start with significant SaaS marketing efforts …

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What is SaaS Marketing?

  SaaS marketing is a type of marketing that focuses on promoting and selling subscription-based products. SaaS, also known as Software as a Service, is a way in which businesses sell their products in cloud-based applications with regular updates and added functionality. Compared to businesses with physical products or one-time purchases, SaaS businesses need to …

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