We started Bay Leaf Digital in 2013 with the goal of taking what we learned in big business and applying those learnings to help grow medium-sized ($5-$100 million) B2B companies.
After working in digital marketing at major brands such as Travelocity and Citigroup, we developed a passion for outsmarting others in how we market services.
Soon we learned a lot of so-called “marketing agencies” start believing their own hype and simply fall short at delivering on their promises. We tackle those concerns head on by over-communicating what’s in work, what’s delivered, what fell short, and what’s improved.
We take time to quantify our results, so you can see what needs turned down, and what needs to be cranked up, enabling you to clearly see ROI on your marketing spend.
Contact us for a free custom proposal on how we can grab market share away from your competitors.
Abhi Jadhav, Managing Partner at Bay Leaf Digital, is an analytics-content-optimization geek who loves to fiddle with his Raspberry Pi when not working on a digital marketing challenge. Abhi got his start in eCommerce at Travelocity with search optimized landing pages for various lines of business. From there, he moved up to own product management for Travelocity’s marketing team. In the process, he also picked up SEO, mobile, and analytics chops. During his tenure there, Abhi also managed email, eCommerce checkout and Web Analytics for the company. Abhi eventually ended his 10 year career at Sabre/Travelocity as the Director for conversion optimization. He moved to Sheplers.com and picked up retail eCommerce skills as the Director for analytics and optimization. Now Abhi uses his diverse skill set to help medium sized businesses make sense of their analytics data and identifies ways to grow businesses. Abhi is a regular contributor to the Bay Leaf Digital blog. Favorite Phrase: “Exceptions prove the rule!”
Tory Smith co-founded Bay Leaf Digital after helping household brands such as Travelocity, Citigroup, and Sheplers improve their digital marketing initiatives through a blend of marketing product management, SEO, conversion testing and lead generation.
Tory is a graduate of the University of Texas at Arlington and majored in Information Systems. In 2006, Tory founded dfwlights.com, the first lead generation company dedicated to the holiday lighting industry.
Tory has served on the board of the Dallas / Fort Worth Search Engine Marketing Association (DFWSEM) as the Director of Content. He and his wife have two little girls and reside in Grapevine, Texas.
In his spare time, Tory likes to unleash his inner rock
star nerd, covering classic rock hits on his bass guitar.
Ashley Monismith, a Business Analyst at Bay Leaf Digital, is a number crunching, proofreading guru who loves photography and design. Ashley’s diverse knowledge set and hobbies sprung from her passion for learning. While in college, Ashley studied both actuarial mathematics and journalism so that she could understand and relate to different perspectives. She applied her actuarial knowledge when copy editing business and statistical-related articles.
Now Ashley uses her diverse background in both math and journalism to assist in analytics and content marketing at Bay Leaf Digital. Ashley regularly contributes to the Bay Leaf Digital blog.
Favorite Phrase: “What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.” – Karl Lagerfeld
Pranali, a Marketing Analyst at Bay Leaf Digital, performs market research, quality assessment and content marketing for the home services and call center technology industry. As a University of Houston graduate her background in strategic planning and project management allows her to contribute to all things marketing at Bay Leaf Digital.
In her free time, Pranali enjoys watching The Ellen DeGeneres Show and DIY videos.
Sandy Smith is a Business Analyst at Bay Leaf Digital. His previous experience includes nearly 20 years mastering various capabilities within a large data center environment.
Sandy is passionate about music, and recently started singing in a band, named The Second Sun. He also enjoys spending free time with his wife, two children, and the family dog.