In the most basic terms, marketing analytics refers to the performance of the marketing effort, and determine what needs to be done to further improve the outcome. That outcome could be a variety of things such as, but not limited to: Increasing relevance of traffic Lower cost per lead Better conversion of key landing pages …
5 Wins You Can Achieve With SaaS Marketing Analytics Read More »
As a SaaS marketing agency, we have had the fortune of exploring the digital marketing puzzle from a variety of lenses. With digital marketing platforms constantly evolving, it is hard enough to keep up with primary marketing strategies. That said, retargeting plays an even more critical role in the SaaS marketing funnel. Before we get …
9 Retargeting Strategy Lessons from SaaS Marketing Agency Life Read More »
Marketing technology and automation tools are changing every day. Research shows that the biggest chunk of a company’s total marketing budget is spent on marketing technology. With cloud technology SaaS companies have access to the most current martech tools available, enabling them to build strategic marketing strategies that make them a worthy competitor to industry …
There is much to consider when launching and growing your SaaS, and your social media strategy for SaaS is an important aspect of your larger marketing strategy that should not to be ignored. Marketing a SaaS product presents its own unique challenges. It is a subscription -not a physical product or software- that can sometimes …
What Should your Social Media Strategy for SaaS Be? Read More »
Let’s quickly assess your SaaS company. You’re a SaaS founder; you have a great idea that you’ve built out of creativity, technical expertise, and hard work. Maybe your SaaS is a better version of an existing product or service. Maybe it applies an existing concept to a new vertical (you’ve probably heard businesses saying something …
So you’ve decided that it’s time for your SaaS company to look into hiring a SaaS marketing agency. Developing this business relationship, on which you’re willing to hang the potential success of your business, is critically important. Not only must you be clear on who the agency is and what they do best, you must …
How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide Read More »
Marketing is marketing, right? It all ends up being the same thing in the end. Anyone can do it. True if you have infinite time to reach your marketing goals. But if you are like most of us – time-constrained & goal bound, read on about how digital marketing, and SaaS marketing, in particular, has …
Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency? Read More »
Software as a service. It’s vital to how companies do business and have been for over a decade. But an effective SaaS product isn’t just about functionalities and customer service. They also have to deliver on data security and privacy for their customers. Without these assurances, there’s an inevitable credibility gap for your business. (Not …
With the unprecedented shift to remote work across multiple industries and many roles, how should we, as marketers, update how we speak to our existing and potential audiences? To find out how businesses are answering this question, we interviewed WFH solutions providers for their tips and tricks to successfully navigating this newly remote marketing realm. …
Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today Read More »
While 2020 is the grand experiment of widespread remote work, the initial stage has been completed with varying degrees of success. During the evaluation stage we find ourselves in now, here are the challenges that must be addressed to make working from home a long-term success and what changes are already taking place to meet …
How Businesses are Navigating the New Normal of WFH Read More »