Articles

5 Wins You Can Achieve With SaaS Marketing Analytics

saas marketing analytics

In the most basic terms, marketing analytics refers to the performance of the marketing effort, and determine what needs to be done to further improve the outcome. That outcome could be a variety of things such as, but not limited to: Increasing relevance of traffic Lower cost per lead Better conversion of key landing pages …

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9 Retargeting Strategy Lessons from SaaS Marketing Agency Life

retargeting strategy lessons from saas marketing agency

As a SaaS marketing agency, we have had the fortune of exploring the digital marketing puzzle from a variety of lenses. With digital marketing platforms constantly evolving, it is hard enough to keep up with primary marketing strategies. That said, retargeting plays an even more critical role in the SaaS marketing funnel. Before we get …

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How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide

saas marketing agency graphic

So you’ve decided that it’s time for your SaaS company to look into hiring a SaaS marketing agency. Developing this business relationship, on which you’re willing to hang the potential success of your business, is critically important. Not only must you be clear on who the agency is and what they do best, you must …

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Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency?

saas marketing agency

Marketing is marketing, right? It all ends up being the same thing in the end. Anyone can do it. True if you have infinite time to reach your marketing goals. But if you are like most of us – time-constrained & goal bound, read on about how digital marketing, and SaaS marketing, in particular, has …

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Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today

virtual meeting

With the unprecedented shift to remote work across multiple industries and many roles, how should we, as marketers, update how we speak to our existing and potential audiences? To find out how businesses are answering this question, we interviewed WFH solutions providers for their tips and tricks to successfully navigating this newly remote marketing realm. …

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