Articles

5 Unusual SaaS Success Stories: How Bootstrapping Companies Mastered SaaS Sales and Marketing

saas success stories graphic

Most SaaS startups struggle and eventually fail before they get off the ground. Those who succeed are often protected with a cushion of angel funding and nurtured by SaaS sales and marketing experts when they launch. But some companies bootstrap themselves to outsized success with little budget and no tech-savvy influencers behind them. So how …

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SaaS Marketing Plan Sample

saas marketing plan sample

Download a Free SaaS Marketing Plan Sample When you first start your SaaS business, time and resources are both limited. A marketing plan is required to develop an effective new business strategy and avoid wasting time or money. While there’s no one-size-fits-all template for a marketing plan because each SaaS is unique, we’ve laid out …

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How to Identify B2B SaaS Personas for Each Phase of the Marketing Funnel

b2b saas personas marketing funnel

Effective marketing starts with research. Specifically, it starts with detailed audience research. While this may seem obvious – you can’t market to a group of people unless you know who those people are – the step of building relevant and accurate personas too often gets deprioritized. Whether you’re a large B2B SaaS organization with a …

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SaaS social media marketing: Brand Awareness vs. Lead Generation?

saas social media marketing brand awareness vs lead generation

Whether you are an emerging or established SaaS, social media marketing is an important part of your overall marketing strategy. Social media marketing is a cornerstone of both brand awareness and lead generation – but it’s important to be clear on your goals and tying your individual efforts and campaigns back to the overall strategy. …

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Which B2B Directory is Best for SaaS Startups?

b2b directory for saas startups

As a B2B SaaS marketer, I’m often asked by clients (especially SaaS startups), which software directory they should be “active” in. By “active”, that means they are staying on top of an updated profile with current screenshots, videos, descriptions, applicable categories, and most of all, a constant pursuit of soliciting and obtaining customer reviews. My …

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