Nowadays there are a ton of options when researching what an “ideal” web hosting solution should be. You might find that you’ve outgrown your current platform, or perhaps you want to go with something a bit more simplistic like dragging and dropping rather than teaching yourself HTML or CSS. After you decided to take the …
How Do I Configure Email Hosted On a Different Server Than My Website? Read More »
Would you give your banking password to your grocer? Or your car keys to your drycleaner? Probably not. In the realm of internet operations, however, it is often necessary to provide key information and credentials to third parties so that they can assist you with your business goals. If you are building, upgrading, marketing or …
ECommerce Best Practices for Small Business Website Owners: Maintain Control Read More »
Whether you’ve been naughty or nice plays a big role in where the search engines will list you. Good guys at the top, bad guys on page 37. So if Google thinks you’re employing unethical tactics to gain referrals from other sites (spam, purchased links, etc) it might be necessary to disassociate your site from …
The fast and efficient way to disavow links in Google Read More »
In my previous post, I covered my top 3 rules for A/B testing. I’ll continue where I left off and will wrap up the remaining 7 rules for A/B testing in this post Rule #4 – Socialize Socialize Socialize! This rule will save your job. Nobody likes surprises – not your CEO and certainly not …
My first post ever is about the A/B testing lessons I picked up through years of experience optimization testing at various companies. I started out my A/B testing career at Travelocity with a bunch of ideas and a couple of excellent books by Bryan and Jeffrey Eisenberg. While it was a good start, only after …