B2B Digital Marketing Tips for PPC

All too often in B2B digital marketing, people overlook the value of PPC. ...

B2B Digital Marketing Tips for SEO

B2B Digital Marketing Tips for SEO

Many B2B marketers face a similar dilemma: Few people look for your products ...

Intellectual Property and the Internet Part Two: Hyperlinks And Patents

Intellectual Property and the Internet Part Two: Hyperlinks And Patents

Welcome back to our series on intellectual property and the Internet. This ...

3 Quick Ways for an Online Business to Lose Credibility

3 Quick Ways for an Online Business to Lose Credibility

While it’s already two weeks into the New Year, business owners, you need to ...

Stop Wasting Marketing Dollars – Analyze Your Audience!

Stop Wasting Marketing Dollars – Analyze Your Audience!

By Joanne Kok What do bad dates, bad interviews, and ineffective marketing ...

Competing with Big Brands on a Shoestring Budget

Competing with Big Brands on a Shoestring Budget

“Is there a low cost way to drive traffic to my site?” This was the ...

The small business owner’s Internet marketing dilemma

The small business owner’s Internet marketing dilemma

Hello, small business owner! Whether out of necessity or desire, you are a do ...

How to fix your website’s identity crisis

How to fix your website’s identity crisis

One of the hardest things to maintain on a website is a single identity.  ...

How to Launch an eCommerce Site in 5 Days or Less

How to Launch an eCommerce Site in 5 Days or Less

Given the wide range of tools and resources on the internet today, a person ...

5 Ways to Salvage a Snow Day

5 Ways to Salvage a Snow Day

We’ve all had those days when things come to a screeching halt without ...

Get The Most Out of Visits – Even The Ones That Don’t Convert.

Get The Most Out of Visits – Even The Ones That Don’t Convert.

How many times have you walked into a store just to find the right shirt in ...

How Do I Configure Email Hosted On a Different Server Than My Website?

How Do I Configure Email Hosted On a Different Server Than My Website?

Nowadays there are a ton of options when researching what an “ideal” web ...

A Best Practice for Small Business Website Owners: Maintain Control

A Best Practice for Small Business Website Owners: Maintain Control

Would you give your banking password to your grocer? Or your car keys to your ...

Lessons in A/B testing – Part 2

Lessons in A/B testing – Part 2

In my previous post, I covered my top 3 rules for A/B testing.  I’ll ...

Top 10 Rules for Robust A/B testing – Part 1

Top 10 Rules for Robust A/B testing – Part 1

My first post ever is about the A/B testing lessons I picked up through years ...