Content Marketing

Our Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

How to Repurpose Content for Social Media as a SaaS

By Deian Isac | May 13, 2022 | Comments Off on How to Repurpose Content for Social Media as a SaaS
repurpose content for social media blog graphic

Many SaaS companies struggle to compete with their small team against bigger, already established peers with a larger marketing budget. To win the fight against Goliath, small SaaS companies show repurpose content for social media, and boost their content output without too much extra time and effort.   5 reasons why you should repurpose content …

How to Repurpose Content for Social Media as a SaaS Read More »

Read More

3 SaaS Content Marketing Trends in 2022

By Natalie Redman | Mar 30, 2022 | Comments Off on 3 SaaS Content Marketing Trends in 2022
saas content marketing trends 2022 graphic

The growth that the SaaS industry has seen within the last few years has been monumental. Don’t believe us? A recent report published by Gartner found that report forecasts end-user spending within the SaaS industry will hit $171.92 billion by the end of 2022 from $120.69 billion in 2020. It’s no surprise that many more …

3 SaaS Content Marketing Trends in 2022 Read More »

Read More

The Best Content Marketing Advice for B2B SaaS Companies

By Sakshi Jha | Mar 17, 2022 | Comments Off on The Best Content Marketing Advice for B2B SaaS Companies

  40% of B2B Marketers have a documented and strategic content marketing plan, a survey from Statista showed. Among those 40% are the ones who’re making the most ROI, and customer loyalty. If you’re here, you probably want to know what’s the Best B2B SaaS Content Marketing advice I can give you. Well, there’s no …

The Best Content Marketing Advice for B2B SaaS Companies Read More »

Read More

5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission

By Bay Leaf Digital | Jan 28, 2022 | Comments Off on 5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission
saas customer retention rates graphic

Corporate social responsibility (CSR) is good for business. In fact, the Harvard Business Review points out that 70% of Americans believe it’s important for companies to make the world a better place. Recent research from Forrester and Ivalua found that 69% of companies surveyed increased sales in response to a CSR initiative. That’s good news …

5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission Read More »

Read More

Free Trial vs. Freemium: Which Is a Better Fit?

By Tory Smith | Jan 20, 2022 | Comments Off on Free Trial vs. Freemium: Which Is a Better Fit?
free trial vs freemium

SaaS startups of all stripes have to face one sticky question at some point ‒ what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial.    Freemium With the freemium model, people …

Free Trial vs. Freemium: Which Is a Better Fit? Read More »

Read More

Top 5 SaaS Marketing Tools For your Business

By Tony Watson | Jan 14, 2022 | Comments Off on Top 5 SaaS Marketing Tools For your Business
top 5 saas marketing tools for business

  Did you know that the SaaS market value is projected to reach $172 billion by 2022? That’s huge!  Even more, 78% of companies will likely run on SaaS apps alone by the same year.  The cloud-based apps industry is booming, and your business is most likely better off by using SaaS solutions. After all, …

Top 5 SaaS Marketing Tools For your Business Read More »

Read More

How to Measure Success of SaaS PPC Campaign

By Tony Watson | Jan 7, 2022 | Comments Off on How to Measure Success of SaaS PPC Campaign
how to measure success of saas ppc campaign graphic

Conducting a Software as a Service (SaaS) Pay-Per-Click (PPC) campaign is only one part of successful marketing. If you want to ensure your Return on Investment (ROI) you must analyze PPC campaign results to optimize its effectiveness and make sure you’re not wasting your money. Together with one of the leading web design agencies in Chicago, …

How to Measure Success of SaaS PPC Campaign Read More »

Read More

5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022

By Shiv Gupta | Dec 17, 2021 | Comments Off on 5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022
b2b marketing hot topics 2022

With changing trends, we have seen technology changing at such a great pace. Now to capture the market you will always have to stay up-to-date so that you are always at the top. I know your business would be to become the best at your game and to deliver that you will have to use …

5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022 Read More »

Read More

Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 

By Bay Leaf Digital | Dec 14, 2021 | Comments Off on Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 
saas winners of 2021

This year has seen plenty of SaaS stars join the firmament. And while the technology runs the gamut from cutting-edge AI to innovative content management, all the hottest SaaS companies have benefited from innovative marketing strategies. Here are seven companies showing us how SaaS business marketing is done.   SeeData: Take the Spotlight at Industry …

Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021  Read More »

Read More

How to Nurture B2B SaaS Leads

By Bay Leaf Digital | Dec 8, 2021 | Comments Off on How to Nurture B2B SaaS Leads
how to nurture b2b saas leads

What is Lead Nurturing? Lead nurturing is a post-conversion SaaS marketing strategy wherein a string of communications or “marketing touches” are planned and automated with the intent of moving the lead closer to the sales funnel. While lead nurturing campaigns can be incredibly complex, the most common channel for them is email. Emails are planned, …

How to Nurture B2B SaaS Leads Read More »

Read More

Our Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

How To Transition From Founder Led Sales To Inbound Marketing At Your SaaS Company

By Abhi Jadhav | May 14, 2019 | Comments Off on How To Transition From Founder Led Sales To Inbound Marketing At Your SaaS Company
how to transition from founder led sales to inbound marketing at your saas

When you founded your startup, you knew you had to sell the idea to your pilot customers, then your investors and finally the early adopters who understood the problem your SaaS was solving. But there comes a time when you are at crossroads to determine how to grow your company beyond outbound sales. There is …

How To Transition From Founder Led Sales To Inbound Marketing At Your SaaS Company Read More »

Read More

How To Use Inbound Marketing To Stand Out In A Crowded SaaS Market

By Ashley Monismith | May 3, 2019 | Comments Off on How To Use Inbound Marketing To Stand Out In A Crowded SaaS Market
inbound marketing saas market

The pluses that make “software as a service” a great value for your customers are also the challenges that make its marketplace unique: Barriers to entry and startup costs are low, but it’s also quick and easy for your customers to cancel their service and switch to one of your competitors. To stay on top …

How To Use Inbound Marketing To Stand Out In A Crowded SaaS Market Read More »

Read More

SaaS Entrepreneur Shares Steps on Building a Smart Startup

By Tory Smith | Apr 10, 2019 | Comments Off on SaaS Entrepreneur Shares Steps on Building a Smart Startup
saas entrepreneur building a smart startup

Helena Ronis is no stranger to envisioning and building startups. So when she saw an opportunity to solve for a previously unaddressed hole in today’s digital content consumption, Ronis decided to take action. Ronis wanted a solution that allowed her to consume blog posts and similar content while driving, working out or completing chores around …

SaaS Entrepreneur Shares Steps on Building a Smart Startup Read More »

Read More

4 Tips for a Killer SaaS Content Marketing Strategy

By | Mar 22, 2019 | Comments Off on 4 Tips for a Killer SaaS Content Marketing Strategy
killer saas content marketing strategy

Content marketing is a no-brainer. According to Google, more than 70% of B2B consumers routinely access anywhere between two to eight pieces of content before deciding on a product or service to buy. Not only does content marketing cost 62% less per lead than traditional outbound methods, but it also results in 7.8x more unique …

4 Tips for a Killer SaaS Content Marketing Strategy Read More »

Read More

See Yourself at LTV: Every Reason You Need to Attend This Specialized SaaS Conference

By Bay Leaf Digital | Mar 7, 2019 | Comments Off on See Yourself at LTV: Every Reason You Need to Attend This Specialized SaaS Conference
ltv saas conf

As we’ve noted elsewhere on SaaS Wire, the business model for software as a service is unlike any other. So it’s not surprising that SaaS businesses and investors see the benefit of meeting, sharing information and exploring new avenues to success. And one of the latest opportunities that provides all three benefits is FE International’s …

See Yourself at LTV: Every Reason You Need to Attend This Specialized SaaS Conference Read More »

Read More

SaaStr 2019 Recap – What a Show!

By Tory Smith | Feb 8, 2019 | Comments Off on SaaStr 2019 Recap – What a Show!
saastr19 neon

This past week my plane took off from Dallas and touched down in the heart of Silicon Valley. It was my second time to attend SaaStr, the largest software-as-a-service (SaaS) event on the planet. The length of the conference was three full days, giving me plenty of time to network, get advice, and learn directly …

SaaStr 2019 Recap – What a Show! Read More »

Read More

The 5 Best Free Tools for Your SaaS Startup

By Ashley Monismith | Jan 26, 2019 | Comments Off on The 5 Best Free Tools for Your SaaS Startup
best free tools for saas startup

Launching a SaaS company can cost between a few thousand and 100 million dollars. But the majority of startups don’t get angel funding or venture capital early in their lifecycles. In fact, 60% of Inc. 500 CEOs kicked off their first companies with less than $10,000. If, like those CEOs, you’re one of the bootstrapping …

The 5 Best Free Tools for Your SaaS Startup Read More »

Read More

Pros and Cons of a SaaS Freemium Model

By Tory Smith | Jan 10, 2019 | Comments Off on Pros and Cons of a SaaS Freemium Model
man explaining to team

SaaS companies benefit from a broad range of customer acquisition models, and many have opted for freemiums. In the wild, however, freemiums produce vastly different outcomes. The average conversion rate hovers between 2 and 5%, but some companies like Slack have seen rates as high as 30%. With these mixed results, there’s plenty of debate …

Pros and Cons of a SaaS Freemium Model Read More »

Read More

How to Repurpose a White Paper for Maximum ROI

By | Jan 10, 2019 | Comments Off on How to Repurpose a White Paper for Maximum ROI
Important analysis on paper

Have you recently paid a fortune for a well-crafted white paper but are now unsure of what to do with it? Or maybe you considered outsourcing one but questioned if this expensive piece of content would be worth the price. White papers have often been called the King of Content due to their ability to …

How to Repurpose a White Paper for Maximum ROI Read More »

Read More

Why the SaaS Demo is Mightier Than the Free Trial

By Tory Smith | Jan 2, 2019 | Comments Off on Why the SaaS Demo is Mightier Than the Free Trial
demo

The struggle is real. I have witnessed too many SaaS startups think that their product will out-perform, out-rank and out-sell the competition and before they reach their dreams of achieving critical mass, they wind up closing their doors. And it was not because their software wasn’t a great market fit or wasn’t priced right. The …

Why the SaaS Demo is Mightier Than the Free Trial Read More »

Read More