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How Businesses are Navigating the New Normal of WFH

By Abhi Jadhav | Sep 16, 2020 | Comments Off on How Businesses are Navigating the New Normal of WFH

While 2020 is the grand experiment of widespread remote work, the initial stage has been completed with varying degrees of success. During the evaluation stage we find ourselves in now, here are the challenges that must be addressed to make working from home a long-term success and what changes are already taking place to meet …

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Five Practical Applications of Lead Scoring for SaaS Companies

By Abhi Jadhav | Aug 13, 2020 | Comments Off on Five Practical Applications of Lead Scoring for SaaS Companies
target lead

As a SaaS business leader, you understand the critical importance of the customer experience with your product. That’s why SaaS companies collect reams of raw data on prospects and their activities within marketing efforts as well as freemium plans and other trial programs. In fact, there’s so much data that your sales and marketing teams …

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ABCs of Account Based Marketing

By Abhi Jadhav | Jul 7, 2020 | Comments Off on ABCs of Account Based Marketing
ABC Marketing

Account-based marketing (ABM) is aptly named. The most basic description is that ABM turns traditional marketing practice on its head by starting with the end goal – the target accounts most likely to become good customers – rather than the lead generation activities that uncover and develop target accounts. Specifically, ABM is a highly integrated …

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PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers

By Ashley Monismith | Jun 26, 2020 | Comments Off on PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers

PRESS RELEASE:  Bay Leaf Digital Webinar Describes the Relationship Between Worker Perception, Challenges with Marketing Know-How in the Age of the Work-From-Home (WFH) Economy   June 26, 2020, Bedford, Texas, USA – In a recent survey conducted by Bay Leaf Digital, the company identified employees’ and employers’ real-life, remote work experiences in the “new normal” of …

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Bay Leaf Digital Webinar Takes On the WFH Economy

By Ashley Monismith | Jun 25, 2020 | Comments Off on Bay Leaf Digital Webinar Takes On the WFH Economy

Out of necessity, 2020 has seen what has been called the biggest experiment in remote working ever in the history of business. So what are the results of that experiment?  We asked, and almost 800 employees in more than 30 disciplines responded from across North America. Through the month of May, our online survey collected information and comments on perceptions …

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PRESS RELEASE: New Survey Finds Short-Term Success in Work-From-Home Lifestyle But Challenges Ahead

By Ashley Monismith | Jun 9, 2020 | Comments Off on PRESS RELEASE: New Survey Finds Short-Term Success in Work-From-Home Lifestyle But Challenges Ahead

PRESS RELEASE:  SaaS Marketing Agency Bay Leaf Digital Illuminates Real Remote Work Experiences in North America June 9, 2020, Bedford, Texas, USA – In May, nearly 800 employees across North America took the time to tell Bay Leaf Digital about their real-life, remote-work experiences during the COVID-19 pandemic. Their survey responses shed light on the …

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REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned

By Ashley Monismith | Jun 3, 2020 | Comments Off on REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned
woman working at home

Don’t have time right now to read our work from home survey findings? Download a copy of our report to read at any time. Every generation has its defining moment, and the current COVID-19 pandemic will continue to redefine our society and working environment for years to come. However, in the days when change was …

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How to Calculate Customer Lifetime Value for SaaS Businesses

By Abhi Jadhav | Sep 24, 2019 | Comments Off on How to Calculate Customer Lifetime Value for SaaS Businesses
Customer Lifetime Value

For SaaS businesses, customer lifetime value (CLTV) is one of the key metrics that needs to be tracked as part of the customer experience program. It gives you a clear indication of how valuable a customer is to your company, instead of just focusing on their first purchase.   Analyzing and understanding CLTV can help SaaS …

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Churn Rate for SaaS: An Introduction

By Abhi Jadhav | Sep 6, 2019 | Comments Off on Churn Rate for SaaS: An Introduction

If there’s one thing that successful SaaS businesses bank on, it’s customer retention. This especially holds true for all SaaS businesses whose customer acquisition costs often outweigh the customer retention costs. It is, therefore, important for SaaS businesses to keep a tab on how much churn is happening and more importantly, why the churn is …

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Product-Market Fit: What Is It and How to Find It For Your SaaS Startup

By Abhi Jadhav | Aug 5, 2019 | Comments Off on Product-Market Fit: What Is It and How to Find It For Your SaaS Startup
product market fit_

As a SaaS entrepreneur, you have likely heard the ‘product-market fit’ phrase thrown around by VCs, angels, and advisors. Product-market fit (PMF) is that key ingredient to take your SaaS startup from existing to thriving. So today, let’s examine it and explain its relevance to your SaaS startup’s success. Here is how some of the …

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The 5Ws of Content Marketing

By Ashley Monismith | Jan 13, 2014 | 0 Comments

Is it just me, or was anyone else out there somewhat confused or misled by the buzzwords, “content marketing” when they first became popular?   Content?  Marketing?  My initial thought was, “Duh!  Isn’t that what we’ve been doing all of this time??”  Two more generic words have never been combined to describe a concept.  After all, …

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5 Ways to Salvage a Snow Day

By Ashley Monismith | Dec 9, 2013 | 0 Comments

We’ve all had those days when things come to a screeching halt without warning.  The culprit could be dangerous weather or road conditions.  Or maybe just a fluke power failure or other minor catastrophe.  But it happens, right? Some people are just happy for the unexpected break and there’s nothing wrong with that.  But what …

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Get The Most Out of Visits – Even The Ones That Don’t Convert.

By Bay Leaf Digital | Dec 9, 2013 | 0 Comments
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How many times have you walked into a store just to find the right shirt in the size you were looking for isn’t there anymore? You have probably asked an associate if they would have it in stock a few days from now.  Now imagine the same scenario happening at your store online. The focus …

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How Do I Configure Email Hosted On a Different Server Than My Website?

By Tory Smith | Dec 9, 2013 | 2 Comments

Nowadays there are a ton of options when researching what an “ideal” web hosting solution should be. You might find that you’ve outgrown your current platform, or perhaps you want to go with something a bit more simplistic like dragging and dropping rather than teaching yourself HTML or CSS. After you decided to take the …

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ECommerce Best Practices for Small Business Website Owners: Maintain Control

By Abhi Jadhav | Dec 4, 2013 | 0 Comments
account-login

Would you give your banking password to your grocer? Or your car keys to your drycleaner? Probably not. In the realm of internet operations, however, it is often necessary to provide key information and credentials to third parties so that they can assist you with your business goals. If you are building, upgrading, marketing or …

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The fast and efficient way to disavow links in Google

By Ashley Monismith | Nov 16, 2013 | 0 Comments
good or bad

Whether you’ve been naughty or nice plays a big role in where the search engines will list you.  Good guys at the top, bad guys on page 37.  So if Google thinks you’re employing unethical tactics to gain referrals from other sites (spam, purchased links, etc) it might be necessary to disassociate your site from …

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Lessons in A/B testing – Part 2

By Abhi Jadhav | Sep 30, 2013 | 0 Comments
noise-in-the-system

In my previous post, I covered my top 3 rules for A/B testing.  I’ll continue where I left off and will wrap up the remaining 7 rules for A/B testing in this post Rule #4 –   Socialize Socialize Socialize! This rule will save your job.  Nobody likes surprises – not your CEO and certainly not …

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Top 10 Rules for Robust A/B testing – Part 1

By Abhi Jadhav | Sep 21, 2013 | 0 Comments
A/B testing

My first post ever is about the A/B testing lessons I picked up through years of experience optimization testing at various companies. I started out my A/B testing career at Travelocity with a bunch of ideas and a couple of excellent books by Bryan and Jeffrey Eisenberg.  While it was a good start, only after …

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