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As a SaaS business leader, you understand the critical importance of the customer experience with your product. That’s why SaaS companies collect reams of raw data on prospects and their activities within marketing efforts as well as freemium plans and other trial programs. In fact, there’s so much data that your sales and marketing teams …
Five Practical Applications of Lead Scoring for SaaS Companies Read More »
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Account-based marketing (ABM) is aptly named. The most basic description is that ABM turns traditional marketing practice on its head by starting with the end goal – the target accounts most likely to become good customers – rather than the lead generation activities that uncover and develop target accounts. Specifically, ABM is a highly integrated …
ABCs of Account Based Marketing Read More »
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PRESS RELEASE: Bay Leaf Digital Webinar Describes the Relationship Between Worker Perception, Challenges with Marketing Know-How in the Age of the Work-From-Home (WFH) Economy June 26, 2020, Bedford, Texas, USA – In a recent survey conducted by Bay Leaf Digital, the company identified employees’ and employers’ real-life, remote work experiences in the “new normal” of …
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Out of necessity, 2020 has seen what has been called the biggest experiment in remote working ever in the history of business. So what are the results of that experiment? We asked, and almost 800 employees in more than 30 disciplines responded from across North America. Through the month of May, our online survey collected information and comments on perceptions …
Bay Leaf Digital Webinar Takes On the WFH Economy Read More »
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PRESS RELEASE: SaaS Marketing Agency Bay Leaf Digital Illuminates Real Remote Work Experiences in North America June 9, 2020, Bedford, Texas, USA – In May, nearly 800 employees across North America took the time to tell Bay Leaf Digital about their real-life, remote-work experiences during the COVID-19 pandemic. Their survey responses shed light on the …
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Don’t have time right now to read our work from home survey findings? Download a copy of our report to read at any time. Every generation has its defining moment, and the current COVID-19 pandemic will continue to redefine our society and working environment for years to come. However, in the days when change was …
REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned Read More »
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If there’s one thing that successful SaaS businesses bank on, it’s customer retention. This especially holds true for all SaaS businesses whose customer acquisition costs often outweigh the customer retention costs. It is, therefore, important for SaaS businesses to keep a tab on how much churn is happening and more importantly, why the churn is …
Churn Rate for SaaS: An Introduction Read More »
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As a SaaS entrepreneur, you have likely heard the ‘product-market fit’ phrase thrown around by VCs, angels, and advisors. Product-market fit (PMF) is that key ingredient to take your SaaS startup from existing to thriving. So today, let’s examine it and explain its relevance to your SaaS startup’s success. Here is how some of the …
Product-Market Fit: What Is It and How to Find It For Your SaaS Startup Read More »
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If you’re on the fence about which SaaS conference to attend this quarter, look no further than SaaStock West Coast. This two-day gathering features a pre-event accelerator with bootcamps across the city; a start-up day with an exhibition; a full day conference and a premium invite-only retreat for founders of businesses over $3M ARR. In …
10 Reasons Why SaaS Startups Should Attend SaaStock West Coast Read More »
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Email-based marketing is alive and well in 2021 — and thanks to the application of technologies, both new and old, it’s thriving in new ways, too. From AI to video, let’s talk about some of the most recent trends in email marketing so you can take your outreach efforts to the next level. What Does …
AI, Video and the Future of Email Marketing Read More »
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Many SaaS companies struggle to compete with their small team against bigger, already established peers with a larger marketing budget. To win the fight against Goliath, small SaaS companies show repurpose content for social media, and boost their content output without too much extra time and effort. 5 reasons why you should repurpose content …
How to Repurpose Content for Social Media as a SaaS Read More »
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The growth that the SaaS industry has seen within the last few years has been monumental. Don’t believe us? A recent report published by Gartner found that report forecasts end-user spending within the SaaS industry will hit $171.92 billion by the end of 2022 from $120.69 billion in 2020. It’s no surprise that many more …
3 SaaS Content Marketing Trends in 2022 Read More »
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40% of B2B Marketers have a documented and strategic content marketing plan, a survey from Statista showed. Among those 40% are the ones who’re making the most ROI, and customer loyalty. If you’re here, you probably want to know what’s the Best B2B SaaS Content Marketing advice I can give you. Well, there’s no …
The Best Content Marketing Advice for B2B SaaS Companies Read More »
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Corporate social responsibility (CSR) is good for business. In fact, the Harvard Business Review points out that 70% of Americans believe it’s important for companies to make the world a better place. Recent research from Forrester and Ivalua found that 69% of companies surveyed increased sales in response to a CSR initiative. That’s good news …
5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission Read More »
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SaaS startups of all stripes have to face one sticky question at some point ‒ what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial. Freemium With the freemium model, people …
Free Trial vs. Freemium: Which Is a Better Fit? Read More »
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Did you know that the SaaS market value is projected to reach $172 billion by 2022? That’s huge! Even more, 78% of companies will likely run on SaaS apps alone by the same year. The cloud-based apps industry is booming, and your business is most likely better off by using SaaS solutions. After all, …
Top 5 SaaS Marketing Tools For your Business Read More »
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Conducting a Software as a Service (SaaS) Pay-Per-Click (PPC) campaign is only one part of successful marketing. If you want to ensure your Return on Investment (ROI) you must analyze PPC campaign results to optimize its effectiveness and make sure you’re not wasting your money. Together with one of the leading web design agencies in Chicago, …
How to Measure Success of SaaS PPC Campaign Read More »
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With changing trends, we have seen technology changing at such a great pace. Now to capture the market you will always have to stay up-to-date so that you are always at the top. I know your business would be to become the best at your game and to deliver that you will have to use …
5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022 Read More »
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This year has seen plenty of SaaS stars join the firmament. And while the technology runs the gamut from cutting-edge AI to innovative content management, all the hottest SaaS companies have benefited from innovative marketing strategies. Here are seven companies showing us how SaaS business marketing is done. SeeData: Take the Spotlight at Industry …
Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 Read More »
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What is Lead Nurturing? Lead nurturing is a post-conversion SaaS marketing strategy wherein a string of communications or “marketing touches” are planned and automated with the intent of moving the lead closer to the sales funnel. While lead nurturing campaigns can be incredibly complex, the most common channel for them is email. Emails are planned, …
How to Nurture B2B SaaS Leads Read More »
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