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Pros and Cons of a SaaS Freemium Model

By Tory Smith | Jan 10, 2019 | Comments Off on Pros and Cons of a SaaS Freemium Model

SaaS companies benefit from a broad range of customer acquisition models, and many have opted for freemiums. In the wild, however, freemiums produce vastly different outcomes. The average conversion rate hovers between 2 and 5%, but some companies like Slack have seen rates as high as 30%. With these mixed results, there’s plenty of debate …

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How to Repurpose a White Paper for Maximum ROI

By | Jan 10, 2019 | Comments Off on How to Repurpose a White Paper for Maximum ROI

Have you recently paid a fortune for a well-crafted white paper but are now unsure of what to do with it? Or maybe you considered outsourcing one but questioned if this expensive piece of content would be worth the price. White papers have often been called the King of Content due to their ability to …

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Why the SaaS Demo is Mightier Than the Free Trial

By Tory Smith | Jan 2, 2019 | 0 Comments

The struggle is real. I have witnessed too many SaaS startups think that their product will out-perform, out-rank and out-sell the competition and before they reach their dreams of achieving critical mass, they wind up closing their doors. And it was not because their software wasn’t a great market fit or wasn’t priced right. The …

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Best Contact Center Conferences of 2019

By Sandy Smith | Dec 19, 2018 | 0 Comments

Thinking of attending a contact center conference this year? Attending a conference can provide a great opportunity to network with peers, experience new tools, stimulate new ideas and approaches, gain insight leading to competitive advantages, as well as help you stay on top of the latest call center industry trends. Here are 10 recommended contact …

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SaaS Free Trial: To Offer, or Not to Offer – That Is the Question

By Tory Smith | Dec 14, 2018 | 0 Comments
To Offer or Not to Offer a Free Trial

Many SaaS businesses assume they must offer a free trial – it’s just what you do. But it may be smarter to take a hint from Hamlet and consider the question more deeply. Is a free trial really the best way to attract subscriptions?   When Does a Free Trial Make Sense? Free trials should …

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SaaS Marketing Analytics – Website Traffic Simplified

By Abhi Jadhav | Dec 7, 2018 | 0 Comments
saas analytics

This is the second article in the series about SaaS marketing analytics. As a recap, SaaS marketing analytics allows marketers to learn about the effectiveness and efficiency of their efforts in driving leads. There are four key metrics to be used for measuring SaaS marketing success – traffic, conversion, quality, and cost. Of these four, …

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Best SaaS Conferences of 2019

By Tory Smith | Nov 30, 2018 | 6 Comments

If you are in the midst of the whirlwind cloud-based software market known as SaaS, I am willing to bet you’ve pondered (more than once) Which SaaS conferences should I attend this year? It’s not an easy question to answer. With the world-wide cloud market jumping 17.3% to $206.2 billion in 2019, you have to …

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How to Rebrand Your Website, Social Media Accounts, and More

By Ashley Monismith | Nov 29, 2018 | 0 Comments
how to rebrand

When a company outgrows the vision of its founders, it sometimes runs into an identity crisis that can be addressed only through rebranding. When executed well, these rebrands can take companies to new levels. For example, in 1996 when Federal Express shortened its name to “FedEx,” the rebranding process was a monumental effort that succeeded …

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A New Speech Analytics Solution For the Contact Center

By Tory Smith | Nov 29, 2018 | 0 Comments
speech analytics

In the last few years, contact center technology has undergone radical changes that have remarkably enhanced customer experience. One such technology affecting that change is speech analytics. The traditional role of speech analytics used to be as an add-on to a contact center technology stack that would provide analysts with post-call insights into rep and …

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The Ingredients of a Great SaaS Marketing Plan

By Ashley Monismith | Nov 29, 2018 | 0 Comments
marketing plan

Marketing plans for SaaS companies can get fairly complex. These typically include attracting prospects, converting them to customers, retaining those customers and growing the revenue per user. To succeed, marketers need a detailed plan of action customized for their service as well as for the step in the conversion funnel. Like a favorite holiday meal, your plan will be tailored to your audience, but there …

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How Businesses are Navigating the New Normal of WFH

By Abhi Jadhav | Sep 16, 2020 | Comments Off on How Businesses are Navigating the New Normal of WFH

While 2020 is the grand experiment of widespread remote work, the initial stage has been completed with varying degrees of success. During the evaluation stage we find ourselves in now, here are the challenges that must be addressed to make working from home a long-term success and what changes are already taking place to meet …

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Five Practical Applications of Lead Scoring for SaaS Companies

By Abhi Jadhav | Aug 13, 2020 | Comments Off on Five Practical Applications of Lead Scoring for SaaS Companies
target lead

As a SaaS business leader, you understand the critical importance of the customer experience with your product. That’s why SaaS companies collect reams of raw data on prospects and their activities within marketing efforts as well as freemium plans and other trial programs. In fact, there’s so much data that your sales and marketing teams …

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ABCs of Account Based Marketing

By Abhi Jadhav | Jul 7, 2020 | Comments Off on ABCs of Account Based Marketing
ABC Marketing

Account-based marketing (ABM) is aptly named. The most basic description is that ABM turns traditional marketing practice on its head by starting with the end goal – the target accounts most likely to become good customers – rather than the lead generation activities that uncover and develop target accounts. Specifically, ABM is a highly integrated …

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PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers

By Ashley Monismith | Jun 26, 2020 | Comments Off on PRESS RELEASE: Remote Worker Insight Leading to Change in Marketing Strategy for Workforce Technology Providers

PRESS RELEASE:  Bay Leaf Digital Webinar Describes the Relationship Between Worker Perception, Challenges with Marketing Know-How in the Age of the Work-From-Home (WFH) Economy   June 26, 2020, Bedford, Texas, USA – In a recent survey conducted by Bay Leaf Digital, the company identified employees’ and employers’ real-life, remote work experiences in the “new normal” of …

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Bay Leaf Digital Webinar Takes On the WFH Economy

By Ashley Monismith | Jun 25, 2020 | Comments Off on Bay Leaf Digital Webinar Takes On the WFH Economy

Out of necessity, 2020 has seen what has been called the biggest experiment in remote working ever in the history of business. So what are the results of that experiment?  We asked, and almost 800 employees in more than 30 disciplines responded from across North America. Through the month of May, our online survey collected information and comments on perceptions …

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PRESS RELEASE: New Survey Finds Short-Term Success in Work-From-Home Lifestyle But Challenges Ahead

By Ashley Monismith | Jun 9, 2020 | Comments Off on PRESS RELEASE: New Survey Finds Short-Term Success in Work-From-Home Lifestyle But Challenges Ahead

PRESS RELEASE:  SaaS Marketing Agency Bay Leaf Digital Illuminates Real Remote Work Experiences in North America June 9, 2020, Bedford, Texas, USA – In May, nearly 800 employees across North America took the time to tell Bay Leaf Digital about their real-life, remote-work experiences during the COVID-19 pandemic. Their survey responses shed light on the …

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REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned

By Ashley Monismith | Jun 3, 2020 | Comments Off on REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned
woman working at home

Don’t have time right now to read our work from home survey findings? Download a copy of our report to read at any time. Every generation has its defining moment, and the current COVID-19 pandemic will continue to redefine our society and working environment for years to come. However, in the days when change was …

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How to Calculate Customer Lifetime Value for SaaS Businesses

By Abhi Jadhav | Sep 24, 2019 | Comments Off on How to Calculate Customer Lifetime Value for SaaS Businesses
Customer Lifetime Value

For SaaS businesses, customer lifetime value (CLTV) is one of the key metrics that needs to be tracked as part of the customer experience program. It gives you a clear indication of how valuable a customer is to your company, instead of just focusing on their first purchase.   Analyzing and understanding CLTV can help SaaS …

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Churn Rate for SaaS: An Introduction

By Abhi Jadhav | Sep 6, 2019 | Comments Off on Churn Rate for SaaS: An Introduction

If there’s one thing that successful SaaS businesses bank on, it’s customer retention. This especially holds true for all SaaS businesses whose customer acquisition costs often outweigh the customer retention costs. It is, therefore, important for SaaS businesses to keep a tab on how much churn is happening and more importantly, why the churn is …

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Product-Market Fit: What Is It and How to Find It For Your SaaS Startup

By Abhi Jadhav | Aug 5, 2019 | Comments Off on Product-Market Fit: What Is It and How to Find It For Your SaaS Startup
product market fit_

As a SaaS entrepreneur, you have likely heard the ‘product-market fit’ phrase thrown around by VCs, angels, and advisors. Product-market fit (PMF) is that key ingredient to take your SaaS startup from existing to thriving. So today, let’s examine it and explain its relevance to your SaaS startup’s success. Here is how some of the …

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