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5 Wins You Can Achieve With SaaS Marketing Analytics

By Bay Leaf Digital | Aug 27, 2021 | Comments Off on 5 Wins You Can Achieve With SaaS Marketing Analytics
saas marketing analytics

In the most basic terms, marketing analytics refers to the performance of the marketing effort, and determine what needs to be done to further improve the outcome. That outcome could be a variety of things such as, but not limited to: Increasing relevance of traffic Lower cost per lead Better conversion of key landing pages …

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9 Retargeting Strategy Lessons from SaaS Marketing Agency Life

By Abhi Jadhav | Aug 19, 2021 | Comments Off on 9 Retargeting Strategy Lessons from SaaS Marketing Agency Life
retargeting strategy lessons from saas marketing agency

As a SaaS marketing agency, we have had the fortune of exploring the digital marketing puzzle from a variety of lenses. With digital marketing platforms constantly evolving, it is hard enough to keep up with primary marketing strategies. That said, retargeting plays an even more critical role in the SaaS marketing funnel. Before we get …

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Best MarTech Stack for B2B SaaS

By Laura Cole | Aug 10, 2021 | Comments Off on Best MarTech Stack for B2B SaaS
martech for b2b saas

Marketing technology and automation tools are changing every day. Research shows that the biggest chunk of a company’s total marketing budget is spent on marketing technology. With cloud technology SaaS companies have access to the most current martech tools available, enabling them to build strategic marketing strategies that make them a worthy competitor to industry …

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What Should your Social Media Strategy for SaaS Be?

By Meghann Hawes | Jun 25, 2021 | Comments Off on What Should your Social Media Strategy for SaaS Be?
social media strategy for saas

There is much to consider when launching and growing your SaaS, and your social media strategy for SaaS is an important aspect of your larger marketing strategy that should not to be ignored. Marketing a SaaS product presents its own unique challenges. It is a subscription -not a physical product or software- that can sometimes …

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SaaS Marketing Strategy: A SaaS Founder’s Guide

By Abhi Jadhav | Nov 3, 2020 | Comments Off on SaaS Marketing Strategy: A SaaS Founder’s Guide
saas marketing strategy

Let’s quickly assess your SaaS company. You’re a SaaS founder; you have a great idea that you’ve built out of creativity, technical expertise, and hard work. Maybe your SaaS is a better version of an existing product or service. Maybe it applies an existing concept to a new vertical (you’ve probably heard businesses saying something …

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How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide

By Abhi Jadhav | Oct 27, 2020 | Comments Off on How to Pick the Right SaaS Marketing Agency: A SaaS Company’s Guide
saas marketing agency graphic

So you’ve decided that it’s time for your SaaS company to look into hiring a SaaS marketing agency. Developing this business relationship, on which you’re willing to hang the potential success of your business, is critically important. Not only must you be clear on who the agency is and what they do best, you must …

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Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency?

By Abhi Jadhav | Oct 21, 2020 | Comments Off on Is a Saas Marketing Agency Really Any Different From Any Other Digital Marketing Agency?
saas marketing agency

Marketing is marketing, right? It all ends up being the same thing in the end. Anyone can do it. True if you have infinite time to reach your marketing goals. But if you are like most of us – time-constrained & goal bound, read on about how digital marketing, and SaaS marketing, in particular, has …

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10 Privacy Steps SaaS Companies Must Take

By | Oct 15, 2020 | Comments Off on 10 Privacy Steps SaaS Companies Must Take
privacy saas companies

Software as a service. It’s vital to how companies do business and have been for over a decade. But an effective SaaS product isn’t just about functionalities and customer service. They also have to deliver on data security and privacy for their customers. Without these assurances, there’s an inevitable credibility gap for your business. (Not …

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Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today

By Abhi Jadhav | Oct 7, 2020 | Comments Off on Industry Leaders Provide Tips for Marketing Your Work From Home Solution Today
virtual meeting

With the unprecedented shift to remote work across multiple industries and many roles, how should we, as marketers, update how we speak to our existing and potential audiences? To find out how businesses are answering this question, we interviewed WFH solutions providers for their tips and tricks to successfully navigating this newly remote marketing realm. …

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How Businesses are Navigating the New Normal of WFH

By Abhi Jadhav | Sep 16, 2020 | Comments Off on How Businesses are Navigating the New Normal of WFH
video conferencing

While 2020 is the grand experiment of widespread remote work, the initial stage has been completed with varying degrees of success. During the evaluation stage we find ourselves in now, here are the challenges that must be addressed to make working from home a long-term success and what changes are already taking place to meet …

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How to Repurpose Content for Social Media as a SaaS

By Deian Isac | May 13, 2022 | Comments Off on How to Repurpose Content for Social Media as a SaaS
repurpose content for social media blog graphic

Many SaaS companies struggle to compete with their small team against bigger, already established peers with a larger marketing budget. To win the fight against Goliath, small SaaS companies show repurpose content for social media, and boost their content output without too much extra time and effort.   5 reasons why you should repurpose content …

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3 SaaS Content Marketing Trends in 2022

By Natalie Redman | Mar 30, 2022 | Comments Off on 3 SaaS Content Marketing Trends in 2022
saas content marketing trends 2022 graphic

The growth that the SaaS industry has seen within the last few years has been monumental. Don’t believe us? A recent report published by Gartner found that report forecasts end-user spending within the SaaS industry will hit $171.92 billion by the end of 2022 from $120.69 billion in 2020. It’s no surprise that many more …

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The Best Content Marketing Advice for B2B SaaS Companies

By Sakshi Jha | Mar 17, 2022 | Comments Off on The Best Content Marketing Advice for B2B SaaS Companies

  40% of B2B Marketers have a documented and strategic content marketing plan, a survey from Statista showed. Among those 40% are the ones who’re making the most ROI, and customer loyalty. If you’re here, you probably want to know what’s the Best B2B SaaS Content Marketing advice I can give you. Well, there’s no …

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5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission

By Bay Leaf Digital | Jan 28, 2022 | Comments Off on 5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission
saas customer retention rates graphic

Corporate social responsibility (CSR) is good for business. In fact, the Harvard Business Review points out that 70% of Americans believe it’s important for companies to make the world a better place. Recent research from Forrester and Ivalua found that 69% of companies surveyed increased sales in response to a CSR initiative. That’s good news …

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Free Trial vs. Freemium: Which Is a Better Fit?

By Tory Smith | Jan 20, 2022 | Comments Off on Free Trial vs. Freemium: Which Is a Better Fit?
free trial vs freemium

SaaS startups of all stripes have to face one sticky question at some point ‒ what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial.    Freemium With the freemium model, people …

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Top 5 SaaS Marketing Tools For your Business

By Tony Watson | Jan 14, 2022 | Comments Off on Top 5 SaaS Marketing Tools For your Business
top 5 saas marketing tools for business

  Did you know that the SaaS market value is projected to reach $172 billion by 2022? That’s huge!  Even more, 78% of companies will likely run on SaaS apps alone by the same year.  The cloud-based apps industry is booming, and your business is most likely better off by using SaaS solutions. After all, …

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How to Measure Success of SaaS PPC Campaign

By Tony Watson | Jan 7, 2022 | Comments Off on How to Measure Success of SaaS PPC Campaign
how to measure success of saas ppc campaign graphic

Conducting a Software as a Service (SaaS) Pay-Per-Click (PPC) campaign is only one part of successful marketing. If you want to ensure your Return on Investment (ROI) you must analyze PPC campaign results to optimize its effectiveness and make sure you’re not wasting your money. Together with one of the leading web design agencies in Chicago, …

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5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022

By Shiv Gupta | Dec 17, 2021 | Comments Off on 5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022
b2b marketing hot topics 2022

With changing trends, we have seen technology changing at such a great pace. Now to capture the market you will always have to stay up-to-date so that you are always at the top. I know your business would be to become the best at your game and to deliver that you will have to use …

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Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 

By Bay Leaf Digital | Dec 14, 2021 | Comments Off on Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 
saas winners of 2021

This year has seen plenty of SaaS stars join the firmament. And while the technology runs the gamut from cutting-edge AI to innovative content management, all the hottest SaaS companies have benefited from innovative marketing strategies. Here are seven companies showing us how SaaS business marketing is done.   SeeData: Take the Spotlight at Industry …

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How to Nurture B2B SaaS Leads

By Bay Leaf Digital | Dec 8, 2021 | Comments Off on How to Nurture B2B SaaS Leads
how to nurture b2b saas leads

What is Lead Nurturing? Lead nurturing is a post-conversion SaaS marketing strategy wherein a string of communications or “marketing touches” are planned and automated with the intent of moving the lead closer to the sales funnel. While lead nurturing campaigns can be incredibly complex, the most common channel for them is email. Emails are planned, …

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