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If you’re on the fence about which SaaS conference to attend this quarter, look no further than SaaStock West Coast. This two-day gathering features a pre-event accelerator with bootcamps across the city; a start-up day with an exhibition; a full day conference and a premium invite-only retreat for founders of businesses over $3M ARR. In …
10 Reasons Why SaaS Startups Should Attend SaaStock West Coast Read More »
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Email-based marketing is alive and well in 2019 — and thanks to the application of technologies, both new and old, it’s thriving in new ways, too. From AI to video, let’s talk about some of the most recent trends in email marketing so you can take your outreach efforts to the next level. What Does …
AI, Video and the Future of Email Marketing Read More »
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When you founded your startup, you knew you had to sell the idea to your pilot customers, then your investors and finally the early adopters who understood the problem your SaaS was solving. But there comes a time when you are at crossroads to determine how to grow your company beyond outbound sales. There is …
How To Transition From Founder Led Sales To Inbound Marketing At Your SaaS Company Read More »
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The pluses that make “software as a service” a great value for your customers are also the challenges that make its marketplace unique: Barriers to entry and startup costs are low, but it’s also quick and easy for your customers to cancel their service and switch to one of your competitors. To stay on top …
How To Use Inbound Marketing To Stand Out In A Crowded SaaS Market Read More »
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Helena Ronis is no stranger to envisioning and building startups. So when she saw an opportunity to solve for a previously unaddressed hole in today’s digital content consumption, Ronis decided to take action. Ronis wanted a solution that allowed her to consume blog posts and similar content while driving, working out or completing chores …
SaaS Entrepreneur Shares Steps on Building a Smart Startup Read More »
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Content marketing is a no-brainer. According to Google, more than 70% of B2B consumers routinely access anywhere between two to eight pieces of content before deciding on a product or service to buy. Not only does content marketing cost 62% less per lead than traditional outbound methods, but it also results in 7.8x more unique …
4 Tips for a Killer SaaS Content Marketing Strategy Read More »
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As we’ve noted elsewhere on SaaS Wire, the business model for software as a service is unlike any other. So it’s not surprising that SaaS businesses and investors see the benefit of meeting, sharing information and exploring new avenues to success. And one of the latest opportunities that provides all three benefits is FE International’s …
See Yourself at LTV: Every Reason You Need to Attend This Specialized SaaS Conference Read More »
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SaaS startups of all stripes have to face one sticky question at some point—what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial. Freemium With the freemium model, people use …
Free Trial vs. Freemium: Which Is a Better Fit? Read More »
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This past week my plane took off from Dallas and touched down in the heart of Silicon Valley. It was my second time to attend SaaStr, the largest software-as-a-service (SaaS) event on the planet. The length of the conference was three full days, giving me plenty of time to network, get advice, and learn directly …
SaaStr 2019 Recap – What a Show! Read More »
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Launching a SaaS company can cost between a few thousand and 100 million dollars. But the majority of startups don’t get angel funding or venture capital early in their lifecycles. In fact, 60% of Inc. 500 CEOs kicked off their first companies with less than $10,000. If, like those CEOs, you’re one of the bootstrapping …
The 5 Best Free Tools for Your SaaS Startup Read More »
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While 2020 is the grand experiment of widespread remote work, the initial stage has been completed with varying degrees of success. During the evaluation stage we find ourselves in now, here are the challenges that must be addressed to make working from home a long-term success and what changes are already taking place to meet …
How Businesses are Navigating the New Normal of WFH Read More »
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As a SaaS business leader, you understand the critical importance of the customer experience with your product. That’s why SaaS companies collect reams of raw data on prospects and their activities within marketing efforts as well as freemium plans and other trial programs. In fact, there’s so much data that your sales and marketing teams …
Five Practical Applications of Lead Scoring for SaaS Companies Read More »
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Account-based marketing (ABM) is aptly named. The most basic description is that ABM turns traditional marketing practice on its head by starting with the end goal – the target accounts most likely to become good customers – rather than the lead generation activities that uncover and develop target accounts. Specifically, ABM is a highly integrated …
ABCs of Account Based Marketing Read More »
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PRESS RELEASE: Bay Leaf Digital Webinar Describes the Relationship Between Worker Perception, Challenges with Marketing Know-How in the Age of the Work-From-Home (WFH) Economy June 26, 2020, Bedford, Texas, USA – In a recent survey conducted by Bay Leaf Digital, the company identified employees’ and employers’ real-life, remote work experiences in the “new normal” of …
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Out of necessity, 2020 has seen what has been called the biggest experiment in remote working ever in the history of business. So what are the results of that experiment? We asked, and almost 800 employees in more than 30 disciplines responded from across North America. Through the month of May, our online survey collected information and comments on perceptions …
Bay Leaf Digital Webinar Takes On the WFH Economy Read More »
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PRESS RELEASE: SaaS Marketing Agency Bay Leaf Digital Illuminates Real Remote Work Experiences in North America June 9, 2020, Bedford, Texas, USA – In May, nearly 800 employees across North America took the time to tell Bay Leaf Digital about their real-life, remote-work experiences during the COVID-19 pandemic. Their survey responses shed light on the …
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Don’t have time right now to read our work from home survey findings? Download a copy of our report to read at any time. Every generation has its defining moment, and the current COVID-19 pandemic will continue to redefine our society and working environment for years to come. However, in the days when change was …
REPORT: We Asked 793 Employees What It’s Like Working From Home – Here’s What We Learned Read More »
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For SaaS businesses, customer lifetime value (CLTV) is one of the key metrics that needs to be tracked as part of the customer experience program. It gives you a clear indication of how valuable a customer is to your company, instead of just focusing on their first purchase. Analyzing and understanding CLTV can help SaaS …
How to Calculate Customer Lifetime Value for SaaS Businesses Read More »
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If there’s one thing that successful SaaS businesses bank on, it’s customer retention. This especially holds true for all SaaS businesses whose customer acquisition costs often outweigh the customer retention costs. It is, therefore, important for SaaS businesses to keep a tab on how much churn is happening and more importantly, why the churn is …
Churn Rate for SaaS: An Introduction Read More »
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As a SaaS entrepreneur, you have likely heard the ‘product-market fit’ phrase thrown around by VCs, angels, and advisors. Product-market fit (PMF) is that key ingredient to take your SaaS startup from existing to thriving. So today, let’s examine it and explain its relevance to your SaaS startup’s success. Here is how some of the …
Product-Market Fit: What Is It and How to Find It For Your SaaS Startup Read More »
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