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Most SaaS startups struggle and eventually fail before they get off the ground. Those who succeed are often protected with a cushion of angel funding and nurtured by SaaS sales and marketing experts when they launch. But some companies bootstrap themselves to outsized success with little budget and no tech-savvy influencers behind them. So how …
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Video is an influential tool for SaaS businesses. In the internet age, there are many ways of marketing your products and services but what can get you ahead of your competitors? Utilizing video in your marketing strategy. Here’s why video is important for SaaS businesses and how you can implement it into your business. …
Why Video Is Important for SaaS Businesses Read More »
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Download a Free SaaS Marketing Plan Sample When you first start your SaaS business, time and resources are both limited. A marketing plan is required to develop an effective new business strategy and avoid wasting time or money. While there’s no one-size-fits-all template for a marketing plan because each SaaS is unique, we’ve laid out …
SaaS Marketing Plan Sample Read More »
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Let’s use a football analogy to elaborate. Since we’re based in Dallas, I’m going to use the Cowboys-Packers rivalry in this case. Since 2015, the Green Bay Packers have owned the Cowboys. They have won 5 of the last 6 games played between the two teams. Statistically speaking, the Cowboys match up toe to toe …
How do You Develop a SaaS Marketing Strategy? Read More »
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Marketing a software service isn’t the same as marketing a normal product. It’s not something physical that you can touch, feel, or smell. Not everyone will understand how it works in the first few seconds by intuition. But SaaS or not, growing and scaling a business comes along with some common obstacles. In this guide, …
7 Common SaaS Marketing Challenges (and How to Solve Them) Read More »
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Effective marketing starts with research. Specifically, it starts with detailed audience research. While this may seem obvious – you can’t market to a group of people unless you know who those people are – the step of building relevant and accurate personas too often gets deprioritized. Whether you’re a large B2B SaaS organization with a …
How to Identify B2B SaaS Personas for Each Phase of the Marketing Funnel Read More »
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For SaaS businesses, customer lifetime value (CLTV) is one of the key metrics that needs to be tracked as part of the customer experience program. It gives you a clear indication of how valuable a customer is to your company, instead of just focusing on their first purchase. Analyzing and understanding CLTV can help SaaS …
How to Calculate Customer Lifetime Value for SaaS Businesses Read More »
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Whether you are an emerging or established SaaS, social media marketing is an important part of your overall marketing strategy. Social media marketing is a cornerstone of both brand awareness and lead generation – but it’s important to be clear on your goals and tying your individual efforts and campaigns back to the overall strategy. …
SaaS social media marketing: Brand Awareness vs. Lead Generation? Read More »
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Interested in SEO but not sure what is involved, how to get started, and what can be gained? Let’s take a high-level look at SEO as it applies to SaaS startups. What Is SEO All About? Search engine optimization (SEO) is a long-term Internet marketing effort to make specific pages of your website rank …
SaaS SEO: A Practical Guide for Beginners Read More »
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As a B2B SaaS marketer, I’m often asked by clients (especially SaaS startups), which software directory they should be “active” in. By “active”, that means they are staying on top of an updated profile with current screenshots, videos, descriptions, applicable categories, and most of all, a constant pursuit of soliciting and obtaining customer reviews. My …
Which B2B Directory is Best for SaaS Startups? Read More »
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Many SaaS companies struggle to compete with their small team against bigger, already established peers with a larger marketing budget. To win the fight against Goliath, small SaaS companies show repurpose content for social media, and boost their content output without too much extra time and effort. 5 reasons why you should repurpose content …
How to Repurpose Content for Social Media as a SaaS Read More »
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The growth that the SaaS industry has seen within the last few years has been monumental. Don’t believe us? A recent report published by Gartner found that report forecasts end-user spending within the SaaS industry will hit $171.92 billion by the end of 2022 from $120.69 billion in 2020. It’s no surprise that many more …
3 SaaS Content Marketing Trends in 2022 Read More »
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40% of B2B Marketers have a documented and strategic content marketing plan, a survey from Statista showed. Among those 40% are the ones who’re making the most ROI, and customer loyalty. If you’re here, you probably want to know what’s the Best B2B SaaS Content Marketing advice I can give you. Well, there’s no …
The Best Content Marketing Advice for B2B SaaS Companies Read More »
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Corporate social responsibility (CSR) is good for business. In fact, the Harvard Business Review points out that 70% of Americans believe it’s important for companies to make the world a better place. Recent research from Forrester and Ivalua found that 69% of companies surveyed increased sales in response to a CSR initiative. That’s good news …
5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission Read More »
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SaaS startups of all stripes have to face one sticky question at some point ‒ what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial. Freemium With the freemium model, people …
Free Trial vs. Freemium: Which Is a Better Fit? Read More »
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Did you know that the SaaS market value is projected to reach $172 billion by 2022? That’s huge! Even more, 78% of companies will likely run on SaaS apps alone by the same year. The cloud-based apps industry is booming, and your business is most likely better off by using SaaS solutions. After all, …
Top 5 SaaS Marketing Tools For your Business Read More »
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Conducting a Software as a Service (SaaS) Pay-Per-Click (PPC) campaign is only one part of successful marketing. If you want to ensure your Return on Investment (ROI) you must analyze PPC campaign results to optimize its effectiveness and make sure you’re not wasting your money. Together with one of the leading web design agencies in Chicago, …
How to Measure Success of SaaS PPC Campaign Read More »
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With changing trends, we have seen technology changing at such a great pace. Now to capture the market you will always have to stay up-to-date so that you are always at the top. I know your business would be to become the best at your game and to deliver that you will have to use …
5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022 Read More »
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This year has seen plenty of SaaS stars join the firmament. And while the technology runs the gamut from cutting-edge AI to innovative content management, all the hottest SaaS companies have benefited from innovative marketing strategies. Here are seven companies showing us how SaaS business marketing is done. SeeData: Take the Spotlight at Industry …
Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 Read More »
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What is Lead Nurturing? Lead nurturing is a post-conversion SaaS marketing strategy wherein a string of communications or “marketing touches” are planned and automated with the intent of moving the lead closer to the sales funnel. While lead nurturing campaigns can be incredibly complex, the most common channel for them is email. Emails are planned, …
How to Nurture B2B SaaS Leads Read More »
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