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Nowadays there are a ton of options when researching what an “ideal” web hosting solution should be. You might find that you’ve outgrown your current platform, or perhaps you want to go with something a bit more simplistic like dragging and dropping rather than teaching yourself HTML or CSS. After you decided to take the …
How Do I Configure Email Hosted On a Different Server Than My Website? Read More »
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Would you give your banking password to your grocer? Or your car keys to your drycleaner? Probably not. In the realm of internet operations, however, it is often necessary to provide key information and credentials to third parties so that they can assist you with your business goals. If you are building, upgrading, marketing or …
ECommerce Best Practices for Small Business Website Owners: Maintain Control Read More »
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Whether you’ve been naughty or nice plays a big role in where the search engines will list you. Good guys at the top, bad guys on page 37. So if Google thinks you’re employing unethical tactics to gain referrals from other sites (spam, purchased links, etc) it might be necessary to disassociate your site from …
The fast and efficient way to disavow links in Google Read More »
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In my previous post, I covered my top 3 rules for A/B testing. I’ll continue where I left off and will wrap up the remaining 7 rules for A/B testing in this post This rule will save your job. Nobody likes surprises – not your CEO and certainly not the customer service representative who has …
Lessons in A/B testing – Part 2 Read More »
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My first post ever is about the A/B testing lessons I picked up through years of experience optimization testing at various companies. I started out my A/B testing career at Travelocity with a bunch of ideas and a couple of excellent books by Bryan and Jeffrey Eisenberg. While it was a good start, only after …
Top 10 Rules for Robust A/B testing – Part 1 Read More »
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Many SaaS companies struggle to compete with their small team against bigger, already established peers with a larger marketing budget. To win the fight against Goliath, small SaaS companies show repurpose content for social media, and boost their content output without too much extra time and effort. 5 reasons why you should repurpose content …
How to Repurpose Content for Social Media as a SaaS Read More »
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The growth that the SaaS industry has seen within the last few years has been monumental. Don’t believe us? A recent report published by Gartner found that report forecasts end-user spending within the SaaS industry will hit $171.92 billion by the end of 2022 from $120.69 billion in 2020. It’s no surprise that many more …
3 SaaS Content Marketing Trends in 2022 Read More »
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40% of B2B Marketers have a documented and strategic content marketing plan, a survey from Statista showed. Among those 40% are the ones who’re making the most ROI, and customer loyalty. If you’re here, you probably want to know what’s the Best B2B SaaS Content Marketing advice I can give you. Well, there’s no …
The Best Content Marketing Advice for B2B SaaS Companies Read More »
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Corporate social responsibility (CSR) is good for business. In fact, the Harvard Business Review points out that 70% of Americans believe it’s important for companies to make the world a better place. Recent research from Forrester and Ivalua found that 69% of companies surveyed increased sales in response to a CSR initiative. That’s good news …
5 Companies that Increase SaaS Customer Retention Rates While Pursuing a Noble Mission Read More »
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SaaS startups of all stripes have to face one sticky question at some point ‒ what’s the best way to win customers? Sadly, there’s no crystal ball for that question. But you can begin crafting an answer by considering the two most common approaches today, freemium and free trial. Freemium With the freemium model, people …
Free Trial vs. Freemium: Which Is a Better Fit? Read More »
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Did you know that the SaaS market value is projected to reach $172 billion by 2022? That’s huge! Even more, 78% of companies will likely run on SaaS apps alone by the same year. The cloud-based apps industry is booming, and your business is most likely better off by using SaaS solutions. After all, …
Top 5 SaaS Marketing Tools For your Business Read More »
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Conducting a Software as a Service (SaaS) Pay-Per-Click (PPC) campaign is only one part of successful marketing. If you want to ensure your Return on Investment (ROI) you must analyze PPC campaign results to optimize its effectiveness and make sure you’re not wasting your money. Together with one of the leading web design agencies in Chicago, …
How to Measure Success of SaaS PPC Campaign Read More »
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With changing trends, we have seen technology changing at such a great pace. Now to capture the market you will always have to stay up-to-date so that you are always at the top. I know your business would be to become the best at your game and to deliver that you will have to use …
5 B2B Marketing ‘Hot Topics’ Not to Be Ignored in 2022 Read More »
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This year has seen plenty of SaaS stars join the firmament. And while the technology runs the gamut from cutting-edge AI to innovative content management, all the hottest SaaS companies have benefited from innovative marketing strategies. Here are seven companies showing us how SaaS business marketing is done. SeeData: Take the Spotlight at Industry …
Stretching the SaaS Marketing Dollar: How 7 Companies Crushed it in 2021 Read More »
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What is Lead Nurturing? Lead nurturing is a post-conversion SaaS marketing strategy wherein a string of communications or “marketing touches” are planned and automated with the intent of moving the lead closer to the sales funnel. While lead nurturing campaigns can be incredibly complex, the most common channel for them is email. Emails are planned, …
How to Nurture B2B SaaS Leads Read More »
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